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- Tasks: Lead brand evolution and create engaging content strategies for a top tech company.
- Company: Join ITRS, a trusted leader in IT observability for critical industries.
- Benefits: Enjoy health insurance, flexible working, and generous parental leave.
- Other info: Diversity and inclusion are at the heart of our culture.
- Why this job: Make a real impact in a supportive environment with room for growth.
- Qualifications: 10+ years in B2B marketing with strong brand leadership experience.
The predicted salary is between 48000 - 72000 £ per year.
About ITRS
At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries – trusted by 90% of Tier 1 capital markets firms. We believe when our team thrives, so do our customers.
- A culture that backs you: We’re proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.
- Work that matters: Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.
- Room to grow: Whether you’re starting your career or bringing years of experience, we’re committed to your development.
With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.
Scope of Role
The Head of Brand Content will lead ITRS's brand evolution and establish us as a thought leader in the observability space. You will build an executive media machine, develop world-class expertise and create systematic content programs that engage target audiences throughout their buyer journey. Reporting to our CMO, you will collaborate with executive leadership, Product Management, Sales, and Demand Generation teams. The role can be based in either our New York or London office and offers a hybrid work schedule. For New York, we are offering benefits plus a compensation package of $150,000 - $180,000 per annum.
As Head of Brand Content you will:
- Build comprehensive brand repositioning from IT monitoring vendor to modern observability platform leader for regulated industries.
- Lead visual identity evolution and digital presence consolidation supporting brand modernization.
- Position ITRS executives as industry voices on observability, regulatory compliance, and financial services technology.
- Secure earned media opportunities at important industry events, podcasts and publications.
- Develop unified brand narrative and content frameworks ensuring consistent messaging across all value streams.
- Build and manage integrated content team including content managers, brand strategist, and visual designers.
- Create content strategy balancing demand creation (95% of market) with demand capture (5% actively buying).
Requirements
- 10+ years of B2B marketing experience with 5+ years in brand or content leadership roles.
- Evidence of previous successful brand transformation or repositioning initiatives.
- Expertise in enterprise technology content marketing and thought leadership development.
- Experience building and managing executive visibility programs.
- Experience with Financial Services or regulated industries.
- Portfolio demonstrating ability to create compelling content that drives business outcomes.
Benefits
- Health Insurance and Dental Health Cover for you and your dependants.
- Employer Pension or 401(k).
- Flexible Hybrid Working.
- Enhanced Parental Leave.
- Travel Insurance.
- Life Assurance.
- Income Protection.
- Referral Bonus.
- Buy and Sell Holiday.
- Training Reimbursement.
ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business. We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.
Head of Brand & Content employer: Itrs
Contact Detail:
Itrs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Content
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at ITRS. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your best work in brand and content. This is your chance to shine and demonstrate how you can elevate ITRS's brand.
✨Tip Number 3
Prepare for the interview by understanding ITRS's mission and values. Think about how your experience aligns with their goals and be ready to share specific examples of your past successes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the ITRS family.
We think you need these skills to ace Head of Brand & Content
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to lead brand evolution and content strategy at ITRS.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B marketing and brand leadership. We’re looking for evidence of successful brand transformations, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key messages about your skills and experiences come across without any fluff.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with ITRS!
How to prepare for a job interview at Itrs
✨Know Your Brand Inside Out
Before the interview, dive deep into ITRS's brand and its evolution. Understand their mission, values, and recent developments in the observability space. This will not only show your genuine interest but also help you align your vision for the Head of Brand & Content role with theirs.
✨Showcase Your Success Stories
Prepare to discuss specific examples from your past where you've successfully led brand transformations or content strategies. Highlight measurable outcomes and how your initiatives drove business results, especially in B2B marketing or regulated industries.
✨Engage with Thought Leadership
Since the role involves positioning executives as industry voices, be ready to discuss your experience in thought leadership development. Bring ideas on how you can secure media opportunities and create compelling content that resonates with target audiences throughout their buyer journey.
✨Demonstrate Team Leadership Skills
As you'll be building and managing an integrated content team, share your approach to team dynamics and collaboration. Discuss how you foster creativity and ensure consistent messaging across all value streams, which is crucial for the brand's success.