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- Tasks: Drive demand generation and create impactful marketing strategies for ITRS's Digital Experience Monitoring solutions.
- Company: Join ITRS, a leading tech firm trusted by top investment banks worldwide.
- Benefits: Enjoy flexible hybrid working, health cover, and a supportive culture that values your growth.
- Why this job: Make a real impact in critical industries while developing your marketing skills in a dynamic environment.
- Qualifications: 5+ years in B2B tech marketing with a focus on SaaS and product-led growth strategies.
- Other info: Be part of a diverse team committed to inclusion and equality.
The predicted salary is between 36000 - 60000 £ per year.
At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.
We believe when our team thrives, so do our customers. With us, you’ll find:
- A culture that backs you – We’re proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.
- Work that matters – Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.
- Room to grow – Whether you’re starting your career or bringing years of experience, we’re committed to your development.
With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.
Scope of Role
Reporting to our Head of Platform Marketing as The Segment Marketing Manager for Digital Experience Monitoring (DEM), you will drive demand generation and positioning strategy for ITRS's DEM solutions. You will focus on optimising product-led growth, developing enterprise-focused messaging, and executing targeted campaigns that drive customer acquisition and retention in key vertical markets. This role offers a hybrid work schedule from our London HQ.
As a Segment Marketing Manager, you will:
- Develop and execute integrated marketing strategies positioning DEM as strategic entry point to ITRS platform.
- Create content strategy differentiating ITRS DEM capabilities against low-cost and platform competitors.
- Develop vertical positioning for regulated industries beyond generic monitoring messaging.
- Optimise product-led growth motion improving trial-to-conversion rates.
- Design and implement PLG strategies including in-app messaging, user onboarding flows, activation campaigns, and expansion triggers.
- Drive go-to-market for enterprise DEM packages and messaging for mid-market and enterprise customer acquisition in regulated industries.
- Analyse user behaviour and product usage data to identify conversion opportunities and optimise the self-service experience.
- Support systematic product launch communications for monthly DEM innovations.
- Analyse segment performance and optimise marketing mix balancing efficiency with brand building.
Requirements
- 5+ years of B2B technology marketing experience with focus on SaaS or monitoring/observability solutions.
- Experience with product-led growth strategies and conversion optimisation.
- Understanding of digital experience monitoring, synthetic monitoring, or related technologies.
- Proven track record of demand generation and campaign execution.
- Experience marketing to technical buyers and IT operations audiences.
- Familiarity with competitive landscape in observability and monitoring markets.
- Strategic thinking with ability to identify market opportunities and positioning gaps.
- Strong analytical skills with data-driven decision making approach.
- Excellent project management and campaign execution capabilities.
- Creative problem-solving for competitive differentiation.
- Collaboration skills to work effectively with Product, Sales, and Customer Success teams.
- Comfort with both strategic planning and hands-on execution.
Benefits
- Health Insurance and Dental Health Cover for you and your dependants.
- Employee Assistance Programme.
- Pension.
- Flexible Hybrid Working.
- Enhanced Parental Leave.
- Travel Insurance.
- Life Assurance.
- Income Protection.
- Referral Bonus.
- Buy and Sell Holiday.
- Training Reimbursement.
ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.
We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.
Segment Marketing Manager, DEM in London employer: Itrs Insights
Contact Detail:
Itrs Insights Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Segment Marketing Manager, DEM in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. It’s a great way to stand out and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their mission and values. We want to see your passion for making a difference!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from candidates who are excited about joining our team.
We think you need these skills to ace Segment Marketing Manager, DEM in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Segment Marketing Manager. Highlight your experience in B2B technology marketing and any specific achievements related to product-led growth strategies. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital experience monitoring and how your skills align with our mission at ITRS. Let us know what excites you about the opportunity to work with us.
Showcase Your Analytical Skills: Since this role involves analysing user behaviour and optimising marketing strategies, be sure to include examples of how you've used data to drive decisions in your previous roles. We love a data-driven approach!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Itrs Insights
✨Know Your Stuff
Make sure you understand ITRS's DEM solutions inside and out. Familiarise yourself with their unique selling points and how they stand against competitors. This will help you articulate your thoughts clearly during the interview.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your expertise in B2B technology marketing, especially in SaaS or observability solutions. Highlight your successes in demand generation and campaign execution to show you can deliver results.
✨Be Data-Driven
Since the role requires strong analytical skills, be ready to discuss how you've used data to drive decisions in previous positions. Bring examples of how you've optimised conversion rates or improved user experiences based on analytics.
✨Emphasise Collaboration
ITRS values teamwork, so be prepared to talk about how you've worked effectively with cross-functional teams like Product, Sales, and Customer Success. Share stories that illustrate your collaborative spirit and problem-solving abilities.
