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- Tasks: Drive demand generation and create impactful marketing strategies for digital experience monitoring solutions.
- Company: Join ITRS, a leading tech company trusted by top investment banks.
- Benefits: Enjoy health insurance, flexible working, and professional development opportunities.
- Why this job: Make a real difference in critical industries while growing your career.
- Qualifications: 5+ years in B2B tech marketing with a focus on SaaS and demand generation.
- Other info: Inclusive culture that values diversity and supports your authentic self.
The predicted salary is between 36000 - 60000 £ per year.
At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.
We believe when our team thrives, so do our customers. With us, you'll find:
- A culture that backs you – We’re proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.
- Work that matters – Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.
- Room to grow – Whether you’re starting your career or bringing years of experience, we’re committed to your development.
With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.
Scope of Role
Reporting to our Head of Platform Marketing as The Segment Marketing Manager for Digital Experience Monitoring (DEM), you will drive demand generation and positioning strategy for ITRS's DEM solutions. You will focus on optimising product-led growth, developing enterprise-focused messaging, and executing targeted campaigns that drive customer acquisition and retention in key vertical markets. This role offers a hybrid work schedule from our London HQ.
As a Segment Marketing Manager, you will:
- Develop and execute integrated marketing strategies positioning DEM as strategic entry point to ITRS platform.
- Create content strategy differentiating ITRS DEM capabilities against low-cost and platform competitors.
- Develop vertical positioning for regulated industries beyond generic monitoring messaging.
- Optimise product-led growth motion improving trial-to-conversion rates.
- Design and implement PLG strategies including in-app messaging, user onboarding flows, activation campaigns, and expansion triggers.
- Drive go-to-market for enterprise DEM packages and messaging for mid-market and enterprise customer acquisition in regulated industries.
- Analyse user behaviour and product usage data to identify conversion opportunities and optimise the self-service experience.
- Support systematic product launch communications for monthly DEM innovations.
- Analyse segment performance and optimise marketing mix balancing efficiency with brand building.
Requirements
- 5+ years of B2B technology marketing experience with focus on SaaS or monitoring/observability solutions.
- Experience with product-led growth strategies and conversion optimisation.
- Understanding of digital experience monitoring, synthetic monitoring, or related technologies.
- Proven track record of demand generation and campaign execution.
- Experience marketing to technical buyers and IT operations audiences.
- Familiarity with competitive landscape in observability and monitoring markets.
- Strategic thinking with ability to identify market opportunities and positioning gaps.
- Strong analytical skills with data-driven decision making approach.
- Excellent project management and campaign execution capabilities.
- Creative problem-solving for competitive differentiation.
- Collaboration skills to work effectively with Product, Sales, and Customer Success teams.
- Comfort with both strategic planning and hands-on execution.
Benefits
- Health Insurance and Dental Health Cover for you and your dependants.
- Employee Assistance Programme.
- Pension.
- Flexible Hybrid Working.
- Enhanced Parental Leave.
- Travel Insurance.
- Life Assurance.
- Income Protection.
- Referral Bonus.
- Buy and Sell Holiday.
- Training Reimbursement.
ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business. We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.
Marketing Manager - Digital Experience Monitoring in London employer: Itrs Insights
Contact Detail:
Itrs Insights Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Digital Experience Monitoring in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at ITRS or similar companies. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, especially those related to digital experience monitoring. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into ITRS's products and their market position. Understanding their unique selling points will help you tailor your responses and demonstrate your genuine interest in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the ITRS family and contributing to our mission.
We think you need these skills to ace Marketing Manager - Digital Experience Monitoring in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager for Digital Experience Monitoring. Highlight your experience in B2B technology marketing and any specific achievements related to SaaS or observability solutions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital experience monitoring and how your skills align with ITRS's mission. Don’t forget to mention your understanding of product-led growth strategies!
Showcase Your Analytical Skills: Since this role involves analysing user behaviour and optimising marketing strategies, be sure to include examples of how you've used data-driven decision-making in past roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets the attention it deserves. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Itrs Insights
✨Know Your Stuff
Before the interview, dive deep into ITRS's Digital Experience Monitoring solutions. Understand their unique selling points and how they stand out in the market. This will not only show your genuine interest but also help you answer questions more confidently.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your B2B technology marketing experience, especially in SaaS or observability solutions. Be ready to discuss how you've successfully executed demand generation campaigns and optimised conversion rates.
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared with insights on how you've used data to drive marketing decisions. Discuss any tools or methodologies you've employed to analyse user behaviour and optimise marketing strategies.
✨Collaborative Spirit
ITRS values collaboration across teams. Think of instances where you've worked closely with Product, Sales, or Customer Success teams. Highlight how these collaborations led to successful outcomes, showcasing your ability to work effectively in a team environment.
