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For Companies At a Glance
- Tasks: Drive go-to-market strategies and create impactful marketing content for enterprise software solutions.
- Company: Join ITRS, a leading SaaS provider in the heart of London’s tech scene.
- Benefits: Enjoy health insurance, flexible working, enhanced parental leave, and more.
- Why this job: Make a real impact in a dynamic environment with a focus on growth and innovation.
- Qualifications: 3-5 years in product marketing and a degree in Marketing or IT.
- Other info: Be part of a diverse team that values inclusion and personal development.
The predicted salary is between 36000 - 60000 £ per year.
About ITRS
ITRS is an Enterprise SaaS provider with industry-leading solutions in IT Observability. Our prestigious customer base includes 90% of the world's top investment banks. We are backed by leading private equity investors and are rapidly growing. Recognised as a Great Place to Work, our headquarters are in Shoreditch - London's tech hub – with offices in other UK and global locations from the Netherlands to Manila, NYC and Florida. We pride ourselves on a diverse, friendly, dynamic culture - with a focus on internal promotion and developing our people.
Scope of role
Join our rapidly growing team as a Product Marketing Manager, reporting directly to the Head of Product Marketing. Dynamic, you'll help drive the go-to-market strategy and execution for our enterprise software solutions. You will focus on positioning our products effectively in the market, supporting demand generation activities, and collaborating cross-functionally to articulate our value proposition and drive awareness and adoption of our solutions.
As a Product Marketing Manager, you will:
- Contribute to strategic marketing plans aimed at promoting awareness, demand generation, and adoption of our enterprise software solutions.
- Collaborate with the product management team to understand product capabilities, benefits, and competitive differentiators. You’ll translate this information into compelling messaging and positioning for well-defined target audiences.
- Lead the creation of high-impact marketing collateral, including sales enablement materials, solution briefs, customer stories, whitepapers, videos, and presentations.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Support demand generation teams with the design and implementation of integrated marketing campaigns across multiple channels, including digital, social media, events, webinars, and email marketing.
- Partner with sales teams to develop effective sales tools, training programmes, and messaging aligned with the buyer's journey to accelerate sales cycles.
- Stay abreast of industry trends, emerging technologies, and competitive landscape to inform go-to-market strategies and product roadmap decisions.
You have:
- 3-5 years of experience in product marketing or a related function in B2B technology.
- A degree in Marketing, Information Technology, or related field.
- Experience developing and executing successful go-to-market strategies and marketing campaigns.
- A passion for bringing cross-functional teams together to lead product launches and go-to-market initiatives.
- Comprehensive understanding of product marketing principles, including market segmentation, positioning, and branding.
- Excellent written, verbal, and visual skills, with the ability to create compelling marketing content and articulate complex concepts.
- Intellectual curiosity and an analytical mind to interpret data, draw insights, and make data-driven marketing decisions.
Our Benefits
- Health Insurance and Dental Health Cover for you and your dependants
- Employee Assistance Programme
- Pension
- Flexible Hybrid Working
- Enhanced Parental Leave
- Travel Insurance
- Life Assurance
- Income Protection
ITRS Group is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.
Product Marketing Manager employer: ITRS Group
Contact Detail:
ITRS Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Knowing ITRS's solutions inside out will help you stand out and show your genuine interest.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Manager. Highlight your successes in previous roles to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in B2B technology and any successful go-to-market strategies you've executed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how you can contribute to our dynamic team. Be sure to mention specific projects or achievements that showcase your expertise.
Showcase Your Communication Skills: Since this role requires excellent written and verbal skills, make sure your application reflects that. Use clear, concise language and structure your documents well. We love seeing candidates who can articulate complex ideas simply!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you'll be part of our growing community right from the start. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at ITRS Group
✨Know Your Product Inside Out
Before the interview, dive deep into ITRS's products and solutions. Understand their features, benefits, and how they stand out in the market. This knowledge will help you articulate compelling messaging and demonstrate your passion for the role.
✨Showcase Your Marketing Savvy
Prepare to discuss your previous experiences in product marketing, especially any successful go-to-market strategies you've executed. Be ready to share specific examples of campaigns you've led and the impact they had on demand generation and customer adoption.
✨Emphasise Collaboration Skills
As a Product Marketing Manager, you'll need to work closely with various teams. Highlight your ability to collaborate cross-functionally, perhaps by sharing a story where you brought different departments together to achieve a common goal.
✨Stay Current with Industry Trends
Research the latest trends in IT Observability and B2B technology. Being able to discuss these trends during your interview will show that you're not only knowledgeable but also genuinely interested in the industry and how it affects ITRS's strategy.
