At a Glance
- Tasks: Lead strategies to enhance our go-to-market team's effectiveness and drive revenue growth.
- Company: Join ITRS, a top tech company trusted by leading capital markets firms.
- Benefits: Enjoy health insurance, flexible working, and career development opportunities.
- Other info: Diverse and inclusive workplace committed to your growth.
- Why this job: Make a real impact in a supportive environment with global customers.
- Qualifications: 7+ years in GTM enablement and strong project management skills required.
The predicted salary is between 75600 - 92400 £ per year.
Global GTM Enablement Lead
Location
London, United Kingdom
Department
Marketing
Workplace
- hybrid
- Description
At ITRS, we make society's critical technology work.
Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation.
We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.
- We believe when our team thrives, so do our customers. With us, you'll find:
- A culture that backs you
- We're proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.
- Work that matters
- Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.
- Room to grow
- Whether you're starting your career or bringing years of experience, we're committed to your development. Just ask our team members who've been excelling here for 10+ years.
With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.
Join our rapidly growing team as a Global GTM Enablement Lead, reporting directly to the Chief Marketing Officer (CMO).
In this dynamic role, you will develop and implement strategies to enhance our GTM team's effectiveness and efficiency.
You will be the connective tissue across our go-to-market organization, bringing BDR, Sales, Marketing and Customer Success together to execute growth campaigns and product launches as one coordinated unit.
You will also create and manage GTM enablement programs, tools and content to support our GTM processes, driving revenue growth and improving win rates.
You will partner with and enable our global Sales, Customer Success, BDR, Presales, renewals, HR and L&D teams.
As a Global GTM Enablement Lead, you will
- Develop and implement a metrics-driven comprehensive GTM enablement strategy aligned with our global business objectives and GTM goals.
- Better synchronize all GTM functions on growth campaigns and product launches: own coordinated execution and rally BDRs, Sales, Marketing and Customer Success to deliver as one unit.
- Establish and run a regular enablement cadence, including fortnightly enablement calls, so every GTM team has a consistent, predictable rhythm of updates and training.
- Bridge Product and the field, ensuring every new technology release is translated into clear, field-ready messaging, talk tracks and training in time for launch.
- Present with authority at the monthly go-to-market meeting, to field teams and to leadership, shaping how the GTM organisation executes.
- Create and maintain GTM enablement content Own GTM training and content programs, including playbooks, content repositories, product training, campaign and launch materials, and onboarding materials, with subject matter experts from Product, Product Marketing and Solutions contributing their expertise into them.
- Design and deliver effective GTM training programmes to enhance product knowledge, GTM skills, and performance across the GTM organisation.
- Collaborate with Product Management, Marketing, work hand in hand with Product Marketing and collaborate closely with Product Management, GTM (including Presales), and Customer Success teams to ensure consistent messaging and positioning of our software solutions.
- Implement and manage GTM enablement tools and technologies to streamline processes and improve GTM productivity.
- Analyse GTM performance and market trends to identify areas for improvement and develop targeted enablement initiatives.
- Design and implement career progression plans for all the key roles within the GTM team to promote growth and development internally
- Partner with global GTM leadership to define and track key performance indicators (KPIs) for measuring the impact of GTM enablement efforts on pipeline, win rates and campaign performance, not just activity or course completion.
- Stay informed about industry trends, competitive landscape, and best practices in GTM enablement to continuously refine our approach.
Requirements
- 7+ years of experience in GTM enablement, GTM operations, or a related function in B2B software or technology. A degree in Business, Marketing, or a related field.
- A track record of orchestrating cross-functional campaigns or product launches across BDR, Sales, Marketing and Customer Success teams.
- Strong software and technical literacy: you get to grips quickly with complex enterprise software and can speak credibly to customer value and functionality at a high level.
You don’t need to be a deep product expert, but you must be comfortable with the technical side of what ITRS sells.
- Proven track record of developing and implementing successful GTM enablement programmes that drive measurable results.
- Strong understanding of enterprise software GTM processes and methodologies- MEDDPICC, Challenger, SPICED, and Force Management.
- Ability to engage stakeholders at all levels.
The presence to command a room and engage stakeholders at all levels, from field teams to the executive leadership team, with the credibility to be taken seriously.
- Experience with CRM systems and GTM enablement technologies including Gong, Salesforce, Salesloft, Clari, and Linked In Sales Navigator.
- Expertise with Artificial Intelligence and ability to integrate it into the GTM organisation through messaging, training, planning, and analysis.
- Analytical with the ability to interpret data and translate insights into actionable strategies.
- A programmatic mindset: you build repeatable programmes and operating rhythms and measure them on business outcomes.
- Exceptional project management skills and ability to manage multiple priorities in a fast-paced environment.
Benefits
- Health Insurance and Dental Health Cover for you and your dependants
- Employee Assistance Programme
- Pension
- Flexible Hybrid Working
- Enhanced Parental Leave
- Travel Insurance
- Life Assurance
- Income Protection
- Referral Bonus
- Buy and Sell Holiday
- Training Reimbursement
ITRSis an Equal Opportunity employer and Inclusion is part of our everyday life.
We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally.
We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.
We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.
Global Go-to-Market Enablement Lead in London employer: ITRS Group
ITRS is an exceptional employer, recognised as a Great Place to Work, offering a dynamic and inclusive culture in the heart of Shoreditch, London's tech hub. With a strong focus on employee development and internal promotion, we provide our Salesforce Support Manager with ample opportunities for growth while ensuring a supportive environment that values diversity and innovation. Our comprehensive benefits package, including health insurance, flexible working arrangements, and a commitment to work-life balance, makes ITRS a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Global Go-to-Market Enablement Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ITRS Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ITRS Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ITRS Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ITRS Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Go-to-Market Enablement Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ITRS Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ITRS Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about ITRS Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ITRS Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ITRS Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ITRS Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
