At a Glance
- Tasks: Lead social media strategy and create engaging content for luxury travel brand.
- Company: Join ITP Media Group, a leading media company with a global presence.
- Benefits: Competitive salary, creative freedom, and opportunities to shape a luxury brand.
- Other info: Dynamic role with potential for growth in an exciting industry.
- Why this job: Be at the forefront of luxury travel and lifestyle, influencing audiences worldwide.
- Qualifications: Experience in social media management and digital content creation required.
The predicted salary is between 49500 - 60500 £ per year.
About ITP Media Group
ITP Media Group is one of the region's leading media companies, with a portfolio of over 80 brands across publishing, digital media, events, video and social platforms. With an established presence across the Middle East and an expanding international footprint, ITP delivers engaging content and experiences to audiences around the world.
About Out of Office
Out of Office is a luxury travel and lifestyle brand dedicated to discovering exceptional destinations, hotels, experiences and the people shaping the world of travel. Through inspiring editorial and engaging digital content, the brand connects audiences with the latest in luxury hospitality and global travel. With its growing international presence, Out of Office is expanding into the UK market to bring its distinctive perspective to a new audience.
The Role
We are looking for a creative, digitally driven and commercially minded Head of Social & Digital to lead Out of Office's digital and social presence in the UK. The successful candidate will be responsible for developing and executing the brand's social media strategy, growing its online audience and overseeing digital publishing. This is a hands-on role for someone with a strong understanding of social media trends, digital storytelling and audience engagement, who can turn ideas and emerging trends into compelling content. The Head of Social & Digital will play a key role in building the brand's visibility, strengthening its digital platforms and establishing Out of Office as a leading voice in luxury travel and lifestyle.
Key Responsibilities
- Develop and lead the social media strategy for Out of Office UK, with a focus on Instagram, TikTok and emerging platforms.
- Drive audience growth, engagement, reach and brand visibility through creative, platform-specific content strategies.
- Stay up to date with social media trends, platform developments and algorithms, identifying opportunities to increase organic reach and audience engagement.
- Oversee the day-to-day management and publishing of website content, including travel news, hotel openings, destination guides, interviews and editorial features.
- Manage digital content calendars, balancing original UK editorial, syndicated international stories, trending topics and commercial content.
- Ensure website content is optimised for SEO, search visibility and audience engagement.
- Conceptualise, create, edit and publish social-first content, including Reels, TikToks, Stories, carousels and short-form videos.
- Produce engaging captions, headlines and visual content, using tools such as CapCut, Canva and other relevant editing platforms.
- Capture content at events, hotel openings, press trips and brand activations, using smartphone photography and videography.
- Collaborate with the UK Editor-in-Chief, Dubai-based Managing Editor and centralised Art Directors to develop and adapt editorial and creative content for digital platforms.
- Identify opportunities to repurpose print features, international stories and commercial campaigns for UK audiences.
- Develop original social media series, digital franchises and audience-led initiatives that strengthen the brand's identity.
- Work with editorial and commercial teams to develop and deliver sponsored posts, branded content, digital partnerships and integrated campaigns.
- Build an engaged online community, manage audience interactions and identify opportunities for influencer and creator collaborations.
- Monitor website and social media performance, prepare regular reports and use audience insights to improve content strategy and digital growth.
Requirements
- Proven experience in social media management, digital publishing or audience development, ideally within luxury, travel, fashion, lifestyle or media.
- Strong understanding of Instagram, TikTok, social media algorithms, emerging trends and digital content formats.
- Demonstrable experience growing social media audiences and improving engagement and reach.
- Excellent content creation and editing skills, with proficiency in CapCut, Canva and mobile video production.
- Experience managing website content through CMS platforms and applying SEO best practices.
- Strong copywriting skills, with the ability to create engaging captions, headlines and editorial content.
- Confident filming, editing and publishing short-form video content independently.
- Familiarity with Google Analytics, Instagram Insights, TikTok Analytics and other performance measurement tools.
- Good understanding of the UK luxury travel, hospitality and lifestyle landscape.
- Strong organisational skills, attention to detail and the ability to manage multiple priorities and deadlines.
- A creative, proactive and commercially aware approach, with a genuine passion for digital media and storytelling.
- Excellent communication and collaboration skills, with the ability to work effectively across international teams.
Head of Social & Digital – Out of Office UK in London employer: ITP Media Group
ITP Media Group is an attractive employer due to its creative and fast-moving work culture, offering numerous opportunities for professional growth. Employees can engage with leading brands that shape industry conversations, making it a unique place to develop a media career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social & Digital – Out of Office UK in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ITP Media Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ITP Media Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ITP Media Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ITP Media Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Social & Digital – Out of Office UK in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ITP Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ITP Media Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about ITP Media Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ITP Media Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ITP Media Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ITP Media Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
