Planning Producer, Good Morning Britain

ITN is one of the UK’s leading independent content production companies, trusted for over 70 years to tell the world’s most important stories. From BAFTA- and Emmy-winning journalism and impactful factual content to creative entertainment and branded storytelling, ITN brings truth and innovation to every platform. Making over 70 hours of live programmes a week and reaching 1 billion digital views a month, we are a content powerhouse that has an ambition to keep growing, with audiences across the UK and around the world.

Our people are at the heart of our success. With a reputation built on integrity and creativity, ITN continues to evolve with an ambitious growth strategy — investing in new technology, premium content, and future talent. We’re proud to foster an inclusive, collaborative culture where everyone can thrive and help shape the next chapter of ITN’s story.

We are proud to be an equal opportunities employer where everyone’s contribution matters. We’re committed to building a culture that reflects the audiences we serve — one where people feel included, supported, and inspired to do their best work.

How We Work

At ITN, how we work is as important as what we do. Our values describe what you can expect when you work here — and what ITN expects of you.

Ambition – We set bold goals, take ownership, and keep learning. We look for new opportunities and better ways to make an impact.

Courage – We speak up with honesty and respect, challenge ideas constructively, and value open, direct communication.

Team – We collaborate, celebrate others’ successes, and make sure every voice is heard. We put the team’s success first.

We also recognise the importance of balance and wellbeing, so we welcome flexible working, part-time roles and job shares across all areas of ITN.

The Role

Working as part of the Good Morning Britain planning team, you’ll help shape the programme’s forward agenda, identifying the stories, guests and opportunities that will get people talking.

You’ll look ahead, develop original ideas and secure exclusive guests, case studies and access for future programmes. You’ll help keep GMB ahead of the news agenda, finding distinctive ways to bring stories to life and ensuring there’s compelling content ready for broadcast.

As well as chasing guests from the newsroom, you’ll spend time on location building contacts, and finding the people who can bring stories to life. You’ll build trust with contributors and work with them to ensure they’re well prepared and that their experiences translate into strong, engaging television.

You’ll need strong editorial judgement, excellent organisation and the ability to juggle competing priorities in a fast-moving newsroom. Most of all, you’ll be curious, proactive and full of ideas, with the drive to spot an opportunity and turn it into something great for GMB

Key Responsibilities

• Help drive and shape the forward planning agenda for Good Morning Britain
• Identify, develop and pursue strong story ideas for future programmes
• Keep across the news agenda and spot opportunities for original GMB treatments, interviews and live content
• Secure high-profile and relevant guests, contributors and case studies
• Develop original stories and opportunities that will help GMB stand out from the wider news agenda
• Plan and manage special projects, major news events and significant programme moments
• Build relationships with contributors, organisations, press teams and other external contacts to generate future stories and opportunities
• Work closely with programme teams to develop ideas from initial concept through to transmission
• Prioritise planning time effectively, balancing immediate programme requirements with longer-term opportunities
• Write clear, concise and comprehensive handovers for colleagues across the programme
• Ensure guests, contributors and stories reflect the diversity of the UK and the audience we broadcast to
• Brief and deploy editorial and technical colleagues where required
• Support colleagues working in the field and ensure they have the information and resources required to deliver planned coverage
• Maintain strong awareness of developing and breaking stories and adapt forward plans accordingly
• On occasion, produce stories or live coverage on location and provide cover across other editorial roles where required

These are the main requirements of the role and is not an exhaustive list of duties. It is intended to reflect the nature, range, and context of the work, which will change over time.

Key Requirements

• Strong editorial judgement and a thorough understanding of the UK news and current affairs agenda
• Proven experience of generating, developing and delivering compelling editorial ideas
• A strong instinct for identifying stories, guests and opportunities that will engage a broad morning television audience
• Excellent guest-booking and relationship-building skills
• The ability to turn an initial idea into a fully developed proposition for transmission
• Excellent communication skills and confidence working with colleagues and contacts at all levels
• Excellent organisational skills with the ability to manage multiple stories and competing deadlines
• Strong attention to detail
• The ability to work calmly and make clear editorial decisions in a fast-paced newsroom environment
• A collaborative approach and the ability to enthuse colleagues about stories and ideas
• A good understanding of television production and newsgathering requirements, including live and location-based broadcasting
• A clear understanding of Ofcom regulations, editorial compliance and the ITN Compliance Manual
• Awareness of health and safety requirements when planning and delivering coverage
• Commercial awareness and an understanding of the financial implications of editorial and production decisions
• An understanding of Good Morning Britain, ITV and ITN, including the programme’s audience, tone and editorial priorities

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