At a Glance
- Tasks: Create engaging social-first content that tells compelling stories and captures real human moments.
- Company: Join itison, one of Scotland's most influential consumer brands with a vibrant culture.
- Benefits: Enjoy a competitive salary, bonuses, private healthcare, and discounts at iconic venues.
- Other info: Work in an inspiring environment with opportunities for growth and fun company socials.
- Why this job: Be part of a creative team shaping memorable experiences and impactful storytelling.
- Qualifications: Experience in content creation for social media and a strong instinct for authentic storytelling.
The predicted salary is between 29000 - 35000 £ per year.
itison is one of Scotland's most influential consumer brands, reaching millions through a market-leading platform, a portfolio of iconic venues, and some of the biggest live events in the country — including GlasGLOW, Elfingrove and Drive-in Movies. We create moments people genuinely remember and share. Our mission is simple: life is about the experience, and we're here to help people live it better. We're committed to being unique, bold and the best at what we do.
We're looking for a highly creative, social-first Digital Content Creator to tell the stories behind it all — from major live events and iconic venues to the everyday moments that connect with audiences at scale. This is about more than filling feeds. It's storytelling. You'll be part of the team creating iconic moments and bringing big ideas to life IRL — capturing the energy, emotion and experience behind everything we do both behind and in front of the camera. Working closely with the Senior Creative Lead and Senior Producer, you'll take ideas from concept to execution across organic and paid social. Fast-paced, hands-on, and based full time in our Glasgow HQ.
What You’ll Do
- Creative Development
- Translate marketing briefs into compelling social-first storytelling.
- Build concepts rooted in real human moments — reactions, experiences, interactions — with a strong instinct for what resonates on social.
- Contribute ideas across campaigns, activations and events designed to drive engagement and sharing.
- Design every idea with capture and distribution in mind across TikTok, Instagram and beyond.
- Continuously raise creative standards and bring fresh thinking to how we present our brand.
- Content Production & Execution
- Plan, shoot and edit content across venues, owning content planning, output and overall performance.
- Direct shoots confidently both behind and lead as one of the faces of itison across organic social content in front of the camera.
- Capture authentic reactions with a strong instinct for what resonates.
- Create for both organic and paid, knowing how each one bends the craft.
- Maintain production standards that feel native to each platform.
- Work with the Senior Creative Lead to develop content that delivers against both creative and commercial goals.
- Venues Social Ownership
- Build venues content calendars aligned with key events, launches and seasonal activity.
- Be present in venues and at events to capture hero content as it happens.
- Create content that reflects the energy and personality of each venue while maintaining a consistent brand voice.
- Build engaged communities, not vanity metrics.
- Trends & Team
- Stay ahead of platform shifts and emerging formats; test and learn continuously.
- Collaborate across marketing, events and venues and play an active role in maintaining a positive and creative team environment.
About You
You are a confident, creative storyteller who thrives on bringing big ideas to life and is comfortable both behind and in front of the camera. You understand how to turn real experiences into compelling content that audiences connect with emotionally and socially. You’ll have:
- Strong instincts for capturing authentic human moments.
- Experience creating content for platforms such as TikTok and Instagram.
- Ability to develop ideas as well as execute them.
- Understanding of both organic and paid social content.
- A portfolio that demonstrates creativity, originality and impact.
- Commercial awareness.
- Proactive and adaptable.
This is an ideal opportunity for an ambitious creator looking to develop their craft within a fast-paced creative team producing standout work at scale. You’ll likely come from a background in content creation and development, storytelling, shooting and editing. Experience shaping worlds for events, venues or experiential campaigns, and a strong instinct for social first creative, is ideal.
Why itison
- Help shape the creative direction of one of Scotland’s most exciting consumer brands.
- Work with a talented creative team working across digital, venues and world class events.
- Join a culture that values originality, bold thinking, collaboration and continual growth.
- Work in an inspiring head office environment with access to creative spaces, venues and events.
The Interview Process
- An initial interview to get to know you and find out more about your experience.
- A second interview to dig into your experience further, along with some tasks related to the role and opportunity to see the work environment.
The Salary & Benefits Package
- Salary £29k - £35k depending on experience.
- Annual company bonus (dependent on performance).
- Private Health Care.
- Employee Assistance Programme.
- Salary exchange smart pension scheme.
- 15% itison discount and 50% discount at all itison owned venues.
- Enhanced maternity/paternity.
- Learning grant.
- Lunchtime Pilates classes.
- Holiday-buy scheme.
- Birthday day off.
- Home & Tech discount scheme.
- Paid company socials.
- Free tickets to our major events (Drive-In Movies, GlasGLOW, and more to come).
- Charity day – paid time off to volunteer for a charity of your choice.
- Fantastic work environment with an unending fruit bowl, cereal bar and full bar set-up in the office for Friday Prosecco, or a healthy drink if preferred.
Digital Content Creator employer: itison Limited
At itison, we pride ourselves on being one of Scotland's most influential consumer brands, offering a vibrant work culture that fosters creativity and collaboration. As a Digital Content Creator based in our Glasgow HQ, you'll have the opportunity to shape the creative direction of iconic events and venues while enjoying a range of benefits including private healthcare, generous discounts, and a supportive environment that encourages personal and professional growth. Join us to create memorable experiences and be part of a team that values originality and bold thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Creator
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for itison Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like itison Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with itison Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at itison Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Content Creator
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit itison Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of itison Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about itison Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at itison Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at itison Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At itison Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
