Senior Growth Marketing Specialist in Sheffield

We’re looking for a strategic and hands-on B2B Growth Marketing Specialist to accelerate pipeline and revenue growth across the UK and international markets, with an initial focus on North America. This role sits at the heart of our commercial growth, owning go-to-market strategy and execution across priority sectors and accounts. You’ll design and deliver multi-tier Account-Based Marketing programmes (1:1, 1:few, 1:many) and lead integrated demand generation campaigns that combine digital and offline channels. This role is ideal for a technically minded, data-driven marketer who thrives in fast-moving environments, is comfortable with ambiguity, and enjoys optimising marketing technology and AI tools to drive measurable impact across cross-functional, international teams.

Salary: Up to £45,000 depending upon skills and experience.

Summary of Role and Responsibilities

• Develop and execute Go-To-Market plans for innovative solutions/domains/industry segments/regions, with an initial focus on the UK and North America, including positioning, value propositions, lead generation, demand generation and performance marketing.
• Design and run Account-Based Marketing programs, 1:1, 1:few, 1:many, spanning targeting, orchestration, activation, measurement, and optimisation.
• Develop and execute growth strategies to drive acquisition, new business and retention (cross-selling) by planning and optimising paid and organic channels (search, social, display, retargeting) to drive a qualified pipeline, lower CAC, improve conversion, retention, and sales velocity.
• Build multi-touch campaigns across email, paid social, content syndication, events, and sales enablement, ensuring tight alignment with the Business Unit, Business Development and Sales teams and delivering conversion rate optimisation (CRO).
• Translate creative vision and market insights into compelling concepts, assets, and narratives for brand, demand, and Account Based Marketing plays.
• Instigate deep insights to enable the development of data-driven propositions, campaigns and targeting.
• Deliver account insights, battlecards, talk tracks, and sales enablement content that advance commercial opportunities and expansion within target accounts.
• Own the event strategy and execution, sponsorships, webinars, roundtables, roadshows, and connect plans to pre/during/post-event nurture.
• Co-market with strategic partners/alliances and measure sourced and influenced pipeline.
• Build dashboards, A/B testing, instrument attribution, and run experiments to drive data-driven optimisations across the funnel.
• Evaluate and optimise AI/automation tools and workflows to accelerate content creation, targeting, personalisation, and reporting.
• Support the management of channel and program budgets, forecast spend, and report on KPIs and ROI regularly to leadership.
• Partner with PR/communications on press releases, thought leadership and media moments; coordinate internal communications for launches, wins, and learnings.
• Understand, use, and communicate emerging trends in growth marketing.
• Successfully identify and complete all relevant training both in-house and external, as required.
• Follow all health and safety regulations, procedures and protocols.

Summary of Requirements

We are looking for:

• 5+ years in B2B growth, demand generation, Account-Based Marketing and Go-To-Market roles, ideally in technology, or complex B2B solutions.
• Proven success planning and scaling Go-To-Market across the UK and internationally (including North America).
• Record of building Account-Based Marketing strategies and programs (1:1, 1:few, 1:many) from zero to scale, including targeting, orchestration, and measurement.
• Mar tech and AI experience and the utilisation of marketing tools to drive efficiencies and growth performance.
• Experience in data-driven marketing strategies, using actionable insights to inform campaign plans, messaging, and executions.
• End-to-end ownership of integrated campaigns (offline + digital) and cross-functional leadership with Business Units, Sales, and Business Development.
• Demonstrable impact on pipeline growth, MQL’s, conversion rates, and revenue.
• Performance & growth: Funnel design, experimentation, cohort analysis, CAC/LTV, attribution, lead scoring, lifecycle/nurture, A/B testing.
• Account-Based Marketing: 6sense, Triblio, Demandbase (or similar).
• CRM: Microsoft Dynamics, or another.
• Marketing automation: HubSpot preferred.
• Data-driven optimisation: Audience targeting, segmentation, and personalisation using AI/automation; propensity modelling and intent signals.
• Social media & ads: LinkedIn & LinkedIn Sales Navigator, Instagram ads, Google Ads/Display, programmatic/display and retargeting.
• Web/CMS: WordPress CMS, landing page builders, CRO tools, e.g. Optimizely/AB Tasty/Google Optimize alternatives.
• Data & analytics: GA4, tag management, Looker/Power BI/Tableau, spreadsheet modelling; UTM governance and multi-touch attribution.
• Brand & content: Brand campaign development, content strategy/creation including copy, ads, email, landing pages, playbooks, and creative briefing.
• Market scaling: Internationalisation/localisation, and new-market entry strategies.
• Pipeline: Lead management, growth nurturing, and retention strategies.
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).

Skills and Abilities

• Confidence to challenge the norm.
• Commitment – a responsible, ‘can do’ attitude.

Values

In line with our company values we are looking for someone who:

• Will 'Deliver' what we promise.
• Will demand the highest levels of 'Safety and Security'.
• Will apply 'Technical Mastery'.
• Is committed to 'Continual Learning'.
• Will challenge the norm to make a difference through 'Innovation'.

What you’ll love about working here

As a Great Place to Work® certified organisation with over 50 years of deep technology expertise, you’ll work alongside specialists who solve complex, real-world challenges. You’ll gain exposure to intelligent systems that power critical facilities - building skills that shape safer, smarter, and more sustainable operations.

What we can offer you

Inspire and innovate with us; Join ITI Group, a place where you can shine! Find out more about what we can offer you by visiting our careers page on the ITI Group Website. At ITI Group our people are our best asset. We offer a variety of benefits, to attract and retain talent, which include:

• 25 days annual leave, 8 Bank Holidays, plus the ability to buy and sell up to 5 days per year.
• Flexible start and finish times, including flexi-Fridays.
• Competitive Employee Referral Award Scheme.
• Private Medical Insurance.
• Life Assurance.
• Pension.
• Payment of professional membership fees.
• Healthy Extras - Employee Assistance Programme, access to a practising GP, Confidential Advice.
• Enhanced family friendly policies.

ITI is an equal opportunities employer. For more information, please refer to our Equality of Opportunity statement on the ITI Group Careers page.