At a Glance
- Tasks: Lead and optimise paid search campaigns for exciting travel brands.
- Company: Join ITC Travel Group, a dynamic leader in the travel industry.
- Benefits: Enjoy 25 days holiday, hybrid working, and ongoing training opportunities.
- Other info: Flexible hours and a supportive team environment await you.
- Why this job: Make an impact on travel experiences while developing your PPC skills.
- Qualifications: Experience in PPC and a passion for data-driven marketing.
The predicted salary is between 30000 - 40000 € per year.
Responsible for leading on the planning, execution, and optimisation of paid search activity across ITC Group’s portfolio of travel brands and websites. The PPC Specialist drives high quality enquiries and bookings through paid search channels, ensuring campaigns deliver strong commercial performance and support business growth. Responsible for managing campaigns across destinations, experiences, and seasonal travel products while continuously optimising performance based on data, audience intent and revenue outcomes.
Key Responsibilities
- Plan, launch and manage paid search campaigns across platforms such as Google Ads and Microsoft Ads.
- Structure campaigns across multiple travel brands, destinations, and product categories.
- Identify and capture high intent search demand across destination and experience-based travel searches and work with SEO, content, and website teams to improve performance and conversion rates.
- Continuously monitor and optimise campaigns to improve CPA, ROAS and enquiry quality.
- Conduct keyword research, search intent analysis, and competitor benchmarking.
- Manage paid search budgets across multiple campaigns and brands, and ensure media investment aligns with commercial priorities and revenue targets.
- Analyse campaign performance across metrics including CTR, CPA, conversion rate and revenue contribution and translate performance data into actionable insights for stakeholders.
This is a full-time position, Monday to Friday, 9:00am – 5:30pm, based at our Chester office. The role offers hybrid working, with a requirement to spend at least 60% of your time in the office. There are many benefits to being part of the team at ITC Travel Group, some of these are:
- Holiday allowance starting at 25 days plus bank holidays, increasing with length of service.
- Hybrid and flexible working opportunities.
- Ongoing training and development including overseas educational trips.
- Access to discounts and offers on your own holidays.
- Enhanced family friendly benefits.
PPC Specialist in Chester employer: Itc UK
At ITC Travel Group, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a PPC Specialist in our Chester office, you will benefit from a generous holiday allowance, hybrid working options, and ongoing training opportunities, including exciting overseas educational trips. Join us to be part of a team that values your growth and well-being while driving the success of our diverse travel brands.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist in Chester
✨Tip Number 1
Network like a pro! Reach out to people in the travel industry, especially those working with PPC. You never know who might have a lead on a job or can give you insider tips on landing that perfect role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, including any impressive results you've achieved. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss how you would approach campaign management and optimisation, as well as share examples of your past successes.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team at ITC Travel Group. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace PPC Specialist in Chester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Specialist role. Highlight your experience with paid search campaigns, especially on platforms like Google Ads and Microsoft Ads. We want to see how you've driven results in previous roles!
Showcase Your Skills:In your cover letter, showcase your skills in keyword research, campaign optimisation, and data analysis. Use specific examples to demonstrate how you've improved CPA and ROAS in past campaigns. This will help us see your potential impact!
Be Data-Driven:Since this role is all about optimising performance based on data, make sure to mention any tools or methods you’ve used to analyse campaign performance. We love seeing candidates who can translate data into actionable insights!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at ITC Travel Group!
How to prepare for a job interview at Itc UK
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of PPC strategies, especially around Google Ads and Microsoft Ads. Be ready to discuss how you've planned, launched, and optimised campaigns in the past, and have some examples of successful projects at your fingertips.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, come prepared to talk about how you've used data to drive decisions. Think about specific metrics like CPA, ROAS, and CTR, and be ready to explain how you've improved these in previous roles.
✨Show Off Your Collaboration Skills
This position requires working closely with SEO, content, and website teams. Be prepared to share examples of how you've collaborated with other departments to enhance campaign performance and conversion rates. Highlight any cross-functional projects you've been part of.
✨Ask Smart Questions
At the end of the interview, don’t forget to ask insightful questions about the company's travel brands and their approach to PPC. This shows your genuine interest in the role and helps you understand how you can contribute to their success.
