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For Companies At a Glance
- Tasks: Plan and create engaging email campaigns to boost customer retention.
- Company: Join a vibrant marketing team at ITC Travel Group.
- Benefits: Enjoy 25 days holiday, hybrid working, and ongoing training opportunities.
- Why this job: Make a real impact in a creative role that drives brand success.
- Qualifications: Experience in email marketing and a passion for creativity.
- Other info: Flexible working and a supportive culture await you!
The predicted salary is between 28800 - 43200 £ per year.
This is an exciting opportunity to join our Marketing Team as an Email Marketing Executive!
Job Purpose
The purpose of this role is to execute, evaluate and optimise sales and inspirational e-mails across relevant brands to improve customer retention according to content marketing plans and contribution KPIs.
Key Responsibilities
- Plan, create and deploy the email marketing schedule across all relevant brands to an agreed framework (frequency and format).
- Ensure alignment of messaging within emails with the content calendar used across all communication channels.
- Generate new campaign ideas and monitor competitor activity to identify opportunities that drive performance across all ITC brands.
- Deploy the testing framework across the e‐mail schedule for each brand, to assess the potential for alternative solutions to drive improved performance.
- Work proactively with the wider marketing team and other functions to deliver activity that aligns with brand guidelines and integrates with both digital and offline channels.
This is a full‐time position, Monday to Friday, 9:00am – 5:30pm, based at our Chester office. The role offers hybrid working, with a requirement to spend at least 60% of your time in the office.
Benefits
- Holiday allowance starting at 25 days plus bank holidays, increasing with length of service.
- Hybrid and flexible working opportunities.
- Ongoing training and development including overseas educational trips.
- Access to discounts and offers on your own holidays.
- Enhanced family friendly benefits.
We also really value our culture and you can read more about this in our own Culture Deck.
How to apply
If you possess the experience, attitude and passion to make a real difference to our business, then please apply below.
Email Marketing Executive in Chester employer: Itc UK
Contact Detail:
Itc UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive in Chester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and results. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its email marketing strategies. Be ready to discuss how you can contribute to their goals and improve customer retention with your innovative ideas.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Email Marketing Executive in Chester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Email Marketing Executive role. Highlight relevant experience and skills that match the job description, especially around email marketing and content creation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for email marketing and how you can contribute to our team. Be sure to mention specific examples of past successes in similar roles.
Showcase Your Creativity: Since this role involves generating campaign ideas, don’t hesitate to include some creative concepts or strategies you've used in the past. This will help us see your innovative side and how you think outside the box!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our Marketing Team!
How to prepare for a job interview at Itc UK
✨Know Your Email Marketing Basics
Before the interview, brush up on your email marketing knowledge. Understand key metrics like open rates, click-through rates, and conversion rates. Be ready to discuss how you would use these metrics to optimise campaigns.
✨Showcase Your Creativity
Prepare to share some innovative campaign ideas you've had in the past or new concepts you think could work for the company. This role is all about generating fresh ideas, so let your creativity shine!
✨Familiarise Yourself with Their Brands
Research the brands under ITC Travel Group and their current email marketing strategies. Being able to reference specific campaigns or styles during your interview will show that you're genuinely interested and have done your homework.
✨Prepare Questions About Collaboration
Since this role involves working closely with the wider marketing team, think of questions that demonstrate your interest in teamwork. Ask about how different departments collaborate on campaigns and what tools they use to stay aligned.
