Digital Marketing Executive Will work closely with the Marketing Operations Team, responsible for supporting the implementation, digital tracking, building reports, analysing data, collaborating on smart goals, and benchmarking KPIs for Randstad UK I's marketing campaigns, with a focus on highlighting and supporting potential improvements to increase ROI. Report into the Digital Marketing Manager, employ a data driven approach to ensure that our digital strategy and campaign activities align with the overarching marketing strategy and wider business goals. Priorities for the role include: Support the implementation and management of campaigns across paid social, search engine advertising, email marketing, and other digital channels. Support the development of clear and concise campaign briefs and provide forecasts for channel mix based on personas / target audience Support the creation of media plans for campaigns, leveraging data insights to recommend optimal channel mix, targeting, and budget allocation. Support marketing automation, such as email workflow, to nurture contacts and drive conversions. Support the creation and sourcing of marketing assets including; ad copy, imagery and video, and email content working collaboratively with Design Content stakeholders to ensure high-quality and consistent messaging. Support updating the RUK I website and microsites...
