At a Glance
- Tasks: Drive customer growth through innovative engagement campaigns across Europe.
- Company: Globally recognised digital payments and technology organisation.
- Benefits: Work with cutting-edge marketing tech and collaborate with international teams.
- Other info: Opportunity to influence strategies and grow within a market-leading company.
- Why this job: Shape customer experiences that impact millions and develop your marketing expertise.
- Qualifications: 3-5 years in CRM or related fields, strong analytical and collaboration skills.
The predicted salary is between 40000 - 50000 £ per year.
Drive Customer Growth Across Europe
Our client, a globally recognised digital payments and technology organisation, is transforming how millions of consumers interact with financial services. As they continue to expand across European markets, they are looking for a CRM Marketing Specialist to help shape and optimise customer experiences throughout the entire lifecycle.
Why This Opportunity?
This is your chance to work on sophisticated customer engagement programmes that reach millions of users across Europe. You'll play a key role in designing and optimising automated customer journeys that drive adoption, retention, loyalty, and long-term growth. You'll gain exposure to cutting-edge lifecycle marketing strategies, customer journey orchestration, loyalty programmes, referral initiatives, and next-best-action personalisation.
What You'll Be Doing
- Develop and optimise always-on customer engagement campaigns across email, app, web, and onsite channels.
- Create personalised customer journeys that drive engagement, product adoption, retention, and loyalty.
- Segment audiences and utilise customer insights to deliver highly relevant communications.
- Analyse campaign performance and customer behaviour to identify opportunities for optimisation.
- Collaborate with Product Marketing, Analytics, Operations, Finance, and Legal teams to deliver seamless customer experiences.
- Support the development of rewards, loyalty, referral, and incentive programmes.
- Use testing and experimentation to continuously improve campaign performance and customer outcomes.
What We're Looking For
- 3-5 years' experience in CRM, Lifecycle Marketing, Customer Engagement, Retention Marketing, or a related field.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience building and managing customer lifecycle journeys and automated campaigns.
- A strategic mindset with strong problem-solving abilities.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong understanding of customer behaviour and what drives engagement.
- Undergraduate degree or equivalent experience.
What's In It For You?
- Work for a market-leading global technology business.
- Influence customer growth strategies across multiple European markets.
- Gain exposure to large-scale CRM programmes and sophisticated marketing technology.
- Collaborate with high-performing international teams.
- Develop expertise in customer lifecycle management, loyalty, rewards, referrals, and personalisation.
- Play a key role in shaping customer experiences that impact millions of users.
If you're excited by customer growth, data-driven marketing, and creating engaging customer experiences at scale, please apply for further details.
Performance Marketing Specialist employer: IT Talent Solutions
Join a globally recognised digital payments and technology organisation that is at the forefront of transforming customer interactions with financial services. As a Performance Marketing Specialist, you'll thrive in a dynamic work culture that values innovation and collaboration, offering you the chance to influence customer growth strategies across Europe. With ample opportunities for professional development and exposure to cutting-edge marketing technologies, this role promises a rewarding career path where your contributions will directly impact millions of users.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IT Talent Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IT Talent Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IT Talent Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IT Talent Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IT Talent Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IT Talent Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about IT Talent Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IT Talent Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IT Talent Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IT Talent Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
