At a Glance
- Tasks: Drive customer growth through innovative engagement campaigns across Europe.
- Company: Globally recognised digital payments and technology organisation.
- Benefits: Work with cutting-edge marketing tech and collaborate with international teams.
- Other info: Opportunity to influence strategies and gain exposure to large-scale programmes.
- Why this job: Shape customer experiences that impact millions and develop your marketing expertise.
- Qualifications: 3-5 years in CRM or related fields, strong analytical and collaboration skills.
The predicted salary is between 40000 - 50000 £ per year.
Our client, a globally recognised digital payments and technology organisation, is transforming how millions of consumers interact with financial services. As they continue to expand across European markets, they are looking for a CRM Marketing Specialist to help shape and optimise customer experiences throughout the entire lifecycle.
Why This Opportunity?
This is your chance to work on sophisticated customer engagement programmes that reach millions of users across Europe. You'll play a key role in designing and optimising automated customer journeys that drive adoption, retention, loyalty, and long-term growth. You'll gain exposure to cutting-edge lifecycle marketing strategies, customer journey orchestration, loyalty programmes, referral initiatives, and next-best-action personalisation.
What You'll Be Doing
- Develop and optimise always-on customer engagement campaigns across email, app, web, and onsite channels.
- Create personalised customer journeys that drive engagement, product adoption, retention, and loyalty.
- Segment audiences and utilise customer insights to deliver highly relevant communications.
- Analyse campaign performance and customer behaviour to identify opportunities for optimisation.
- Collaborate with Product Marketing, Analytics, Operations, Finance, and Legal teams to deliver seamless customer experiences.
- Support the development of rewards, loyalty, referral, and incentive programmes.
- Use testing and experimentation to continuously improve campaign performance and customer outcomes.
What We're Looking For
- 3-5 years' experience in CRM, Lifecycle Marketing, Customer Engagement, Retention Marketing, or a related field.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience building and managing customer lifecycle journeys and automated campaigns.
- A strategic mindset with strong problem-solving abilities.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong understanding of customer behaviour and what drives engagement.
- Undergraduate degree or equivalent experience.
What's In It For You?
- Work for a market-leading global technology business.
- Influence customer growth strategies across multiple European markets.
- Gain exposure to large-scale CRM programmes and sophisticated marketing technology.
- Collaborate with high-performing international teams.
- Develop expertise in customer lifecycle management, loyalty, rewards, referrals, and personalisation.
- Play a key role in shaping customer experiences that impact millions of users.
If you're excited by customer growth, data-driven marketing, and creating engaging customer experiences at scale, please apply for further details.
Performance Marketing Specialist in London employer: IT Talent Solutions
Join a globally recognised digital payments and technology organisation that is at the forefront of transforming customer interactions with financial services. As a Performance Marketing Specialist, you'll thrive in a dynamic work culture that values innovation and collaboration, offering you the chance to influence customer growth strategies across Europe while developing your expertise in cutting-edge marketing technologies. With a strong focus on employee growth and a commitment to creating meaningful customer experiences, this company provides an exceptional environment for those looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in CRM and customer engagement. This will help you stand out and demonstrate your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their customer growth and retention goals with your unique insights.
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Performance Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Marketing Specialist. Highlight your experience in customer engagement and lifecycle marketing, and don’t forget to sprinkle in some relevant metrics that showcase your impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about customer growth and how your skills align with our needs. Be specific about your achievements and how they relate to the job description.
Showcase Your Analytical Skills:Since we’re all about data-driven decisions, make sure to highlight your analytical prowess. Share examples of how you've used data to optimise campaigns or improve customer journeys in your previous roles.
Apply Through Our Website:We want to hear from you! Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and get back to you quickly.
How to prepare for a job interview at IT Talent Solutions
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer engagement and lifecycle marketing, as well as how to leverage data for insights. This will show that you're not just familiar with the tools but also passionate about using them effectively.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive decisions in your previous roles. Be ready to explain how you analysed campaign performance and what insights you derived from it. This will demonstrate your ability to translate data into actionable strategies, which is crucial for this role.
✨Highlight Collaboration Experience
Since the role involves working with various teams, think of instances where you've successfully collaborated with cross-functional teams. Share stories that illustrate your stakeholder management skills and how you’ve contributed to seamless customer experiences through teamwork.
✨Prepare Questions About Customer Journeys
Have a few thoughtful questions ready about their current customer engagement strategies and how they measure success. This shows your genuine interest in the role and gives you a chance to demonstrate your strategic mindset. Plus, it helps you assess if the company aligns with your career goals.
