At a Glance
- Tasks: Drive product marketing strategies and create compelling narratives for innovative tech solutions.
- Company: Dynamic UK tech business focused on cashless catering and digital solutions.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on AI-driven innovations.
- Why this job: Join a growing team and make an impact in the evolving tech sector.
- Qualifications: Experience in product marketing and strong communication skills required.
The predicted salary is between 50000 - 60000 € per year.
My client, a growing UK technology business specialising in cashless catering, online payments, identity management, and operational software solutions, is looking for a commercially focused Product Marketing Manager to join its expanding team. This is a high-impact role sitting at the intersection of Product, Marketing, and Commercial teams, ideal for someone who enjoys turning customer insight into clear product positioning, compelling go-to-market activity, and measurable commercial growth. The business operates within a highly successful and evolving technology sector, delivering innovative digital solutions to a large and established customer base across the UK.
Key Responsibilities
- Develop product positioning, messaging, and value propositions across the portfolio
- Translate customer insight and product capabilities into compelling customer-focused narratives
- Support product launches, go-to-market planning, and sales enablement activity
- Work closely with Product, Sales, and Marketing teams to ensure products are commercially ready
- Help shape pricing, packaging, and commercial propositions
- Analyse customer feedback, market trends, and competitor activity to identify growth opportunities
- Improve customer adoption, engagement, and retention through targeted product marketing initiatives
- Create and maintain product marketing collateral, product pages, and launch materials
- Support the positioning of AI-driven product features and innovations
Skills & Experience
- Experience in Product Marketing, Go-To-Market, Product Commercialisation, or a similar role
- Background in SaaS, software, digital products, or B2B technology environments
- Strong written communication and storytelling skills
- Ability to translate technical or product detail into clear commercial messaging
- Experience supporting product launches and customer adoption initiatives
- Commercially aware with strong stakeholder management skills
- Comfortable working across multiple products and priorities
- Familiarity with AI tools and modern marketing practices
Desirable Experience
- EdTech, payments, workflow, or operational software products
- Customer insight, voice-of-customer, or feedback programmes
- Pricing, packaging, or growth strategy exposure
Product Marketing Manager - West Midlands/Hybrid in West Bromwich employer: IT People Recruitment
As a leading player in the UK technology sector, our company offers an exciting opportunity for a Product Marketing Manager to thrive in a dynamic and innovative environment. We pride ourselves on fostering a collaborative work culture that encourages creativity and professional growth, providing employees with access to cutting-edge tools and resources. With a focus on employee development and a commitment to delivering impactful solutions, we ensure that our team members are well-equipped to drive meaningful change and achieve their career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - West Midlands/Hybrid in West Bromwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Product Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your product marketing projects and successes. We want to see how you’ve turned customer insights into compelling narratives and successful go-to-market strategies.
✨Tip Number 3
Prepare for interviews by understanding the company’s products and market position. We recommend doing your homework on their competitors and recent trends in the tech sector. This will help you demonstrate your commercial awareness and stakeholder management skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Product Marketing Manager position!
We think you need these skills to ace Product Marketing Manager - West Midlands/Hybrid in West Bromwich
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in product positioning and customer insight, as these are key for us. Use specific examples that showcase your skills in SaaS or B2B technology.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit. Share your passion for product marketing and how you can drive commercial growth. Don’t forget to mention any relevant experience with AI tools or digital solutions!
Showcase Your Storytelling Skills:Since strong written communication is crucial for this role, make sure your application reflects your storytelling abilities. Use clear, engaging language to convey your experiences and how they relate to the responsibilities outlined in the job description.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at IT People Recruitment
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products and services offered by the company. Familiarise yourself with their cashless catering solutions, online payments, and identity management systems. This will help you articulate how your experience aligns with their offerings and demonstrate your genuine interest in the role.
✨Craft Compelling Narratives
Since the role involves translating customer insights into clear product messaging, prepare examples of how you've done this in the past. Think about specific instances where your storytelling skills made a difference in product positioning or go-to-market strategies. Be ready to share these during the interview to showcase your expertise.
✨Showcase Your Commercial Acumen
Highlight your understanding of market trends and competitor activity. Prepare to discuss how you've identified growth opportunities in previous roles and how you can apply that knowledge to improve customer adoption and retention for the company's products. This will show that you're not just a marketer but also a strategic thinker.
✨Engage with AI Tools
Given the emphasis on AI-driven product features, be prepared to discuss your familiarity with AI tools and modern marketing practices. Share any relevant experiences where you've leveraged technology to enhance product marketing initiatives. This will demonstrate that you're up-to-date with industry trends and ready to contribute to their innovative approach.
