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For Companies At a Glance
- Tasks: Shape product positioning and drive marketing strategies for innovative tech solutions.
- Company: Dynamic UK tech business focused on cashless catering and digital solutions.
- Benefits: Collaborative culture, growth opportunities, and a chance to influence product success.
- Other info: Join a forward-thinking team and work with cutting-edge technology.
- Why this job: Make a real impact in a growing tech company and enhance customer engagement.
- Qualifications: Experience in product marketing and strong communication skills required.
The predicted salary is between 45000 - 55000 £ per year.
My client, a growing UK technology business specialising in cashless catering, online payments, identity management, and operational software solutions, is looking for a commercially focused Product Marketing Manager to join its expanding team. This is a high-impact role sitting at the intersection of Product, Marketing, and Commercial teams, ideal for someone who enjoys turning customer insight into clear product positioning, compelling go-to-market activity, and measurable commercial growth. The business operates within a highly successful and evolving technology sector, delivering innovative digital solutions to a large and established customer base across the UK.
Key Responsibilities
- Develop product positioning, messaging, and value propositions across the portfolio
- Translate customer insight and product capabilities into compelling customer-focused narratives
- Support product launches, go-to-market planning, and sales enablement activity
- Work closely with Product, Sales, and Marketing teams to ensure products are commercially ready
- Help shape pricing, packaging, and commercial propositions
- Analyse customer feedback, market trends, and competitor activity to identify growth opportunities
- Improve customer adoption, engagement, and retention through targeted product marketing initiatives
- Create and maintain product marketing collateral, product pages, and launch materials
- Support the positioning of AI-driven product features and innovations
Skills & Experience
- Experience in Product Marketing, Go-To-Market, Product Commercialisation, or a similar role
- Background in SaaS, software, digital products, or B2B technology environments
- Strong written communication and storytelling skills
- Ability to translate technical or product detail into clear commercial messaging
- Experience supporting product launches and customer adoption initiatives
- Commercially aware with strong stakeholder management skills
- Comfortable working across multiple products and priorities
- Familiarity with AI tools and modern marketing practices
Desirable Experience
- EdTech, payments, workflow, or operational software products
- Customer insight, voice-of-customer, or feedback programmes
- Pricing, packaging, or growth strategy exposure
Why Apply?
- Join a growing and innovative technology organisation
- Play a key role in shaping how products are positioned and commercialised
- Work within a collaborative and forward-thinking environment
- Genuine opportunity to influence product growth and customer engagement
To apply, please submit your CV for immediate consideration.
Product Marketing Manager - West Midlands/Hybrid employer: IT People Recruitment
Contact Detail:
IT People Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - West Midlands/Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We want you to be able to speak confidently about how your skills align with their needs. Show them you’re not just another candidate, but the perfect fit for their team!
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've turned customer insights into successful marketing strategies. We believe that showcasing your past successes can really set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Product Marketing Manager - West Midlands/Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in product positioning and customer insight, as these are key for us. Use specific examples that showcase your skills in SaaS or B2B technology environments.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit. Share your passion for product marketing and how you can contribute to our innovative tech solutions. Don’t forget to mention any relevant experience with AI tools or digital products!
Showcase Your Storytelling Skills: Since strong written communication is crucial for this role, make sure your application reflects your storytelling abilities. Use clear, engaging language to convey your experiences and how they relate to the responsibilities outlined in the job description.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at IT People Recruitment
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products and services offered by the company. Familiarise yourself with their unique selling points and how they stand out in the market. This will help you articulate your thoughts on product positioning and demonstrate your genuine interest in the role.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've successfully translated customer insights into compelling narratives in previous roles. Be ready to discuss specific campaigns or product launches where your communication skills made a difference.
✨Prepare for Market Analysis Questions
Expect questions about market trends and competitor activity. Brush up on recent developments in the technology sector, especially related to cashless catering and online payments. Being able to discuss these topics will show that you're commercially aware and ready to contribute to growth strategies.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams. Think of examples where you've successfully collaborated with product, sales, or marketing teams in the past. Highlight your stakeholder management skills and how you’ve navigated different priorities to achieve common goals.