Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead SEO, PPC, and website performance strategies to drive B2B demand generation.
- Company: ISOQAR, a forward-thinking company empowering organisations through ISO certification and consultancy.
- Benefits: Enhanced parental leave, generous annual leave, healthcare plan, and LinkedIn Learning for upskilling.
- Other info: Inclusive workplace committed to diversity and personal development.
- Why this job: Make a real impact in a dynamic role that shapes digital marketing success.
- Qualifications: Proven experience in SEO, PPC, and web performance for B2B lead generation.
The predicted salary is between 60000 - 80000 ÂŁ per year.
About ISOQAR: At ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our in‑house expertise.
Role Details:
- Department: Marketing
- Employment Type: Permanent
- Location: Manchester, UK
- Reporting To: Commercial Director
Job Summary: As Head of SEO, PPC & Performance, you will be accountable for increasing qualified organic and paid search traffic, improving conversion rates, and connecting website performance directly to pipeline and revenue outcomes. You will own the SEO, PPC (paid search), and website performance strategy end to end, setting clear priorities and delivering measurable results. Working closely with Digital, Content, Sales, and RevOps, you will ensure the website functions as a high‑performing B2B demand generation engine, underpinned by strong technical foundations, robust measurement, and continuous optimisation.
Day‑to‑Day Responsibilities:
- Build and execute a comprehensive SEO strategy focused on growing non‑brand visibility and qualified organic demand.
- Lead technical SEO improvements, including indexation, site architecture, structured data, performance optimisation, and release governance.
- Own the content SEO programme, including opportunity mapping, content briefs, optimisation, refresh cycles, and performance measurement.
- Run a structured CRO programme to improve conversion rates across priority journeys, landing pages, and key user flows.
- Own the PPC (paid search) strategy and execution to drive qualified demand, aligned to commercial priorities, ICPs, and target accounts.
- Build, manage, and optimise Google Ads (and other relevant platforms) account structure, keywords, audiences, ad copy, and landing page alignment to hit CPL/CAC and pipeline targets.
- Own paid search budgets, pacing, and forecasting; produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions.
- Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency.
- Ensure end‑to‑end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps.
- Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue.
- Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams.
- Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in‑house through documentation, standards, enablement, and (where required) specialist hiring.
Qualifications:
Essential:- Proven experience leading SEO and web performance for a B2B lead‑generation website.
- Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
- Demonstrable CRO and experimentation experience.
- Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
- Hands‑on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
- Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
- Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.
- Experience working in regulated, trust‑led, or high‑consideration B2B sectors.
- Strong copy and messaging instincts, particularly for landing page and conversion optimisation.
- Experience beyond Google Ads (e.g., Microsoft Advertising, LinkedIn Ads) and managing B2B lead‑gen/ABM‑aligned paid search programmes.
- Experience building or developing a small in‑house growth or web performance function.
Benefits:
- Enhanced Parental Leave
- Generous annual leave
- Healthcare Plan
- Annual Giving Day – an extra day to give back to yourself or your community
- Cycle‑to‑work Scheme
- Pension scheme with employer contributions
- Life Assurance – 3X base salary
- Rewards Program – access to discounts and cashback
- LinkedIn Learning license for upskilling & development
Additional Information: We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us.
Bring Your Whole Self To Work.
EEO Statement: ISOQAR is proudly an equal‑opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
Interview Process: A response to your application within 15 working days. An interview process consisting of:
- An initial discovery call with the recruiter
- A first stage interview via Microsoft Teams
- Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role
Please let us know if you need any adjustments to make the hiring process as inclusive as possible.
Head of SEO, PPC & Performance (B2B) in Manchester employer: ISOQAR
Contact Detail:
ISOQAR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO, PPC & Performance (B2B) in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their SEO and PPC strategies, and think about how you can contribute. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you articulate your thoughts clearly and boost your confidence when it’s time for the real deal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of SEO, PPC & Performance (B2B) in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in SEO, PPC, and performance marketing. We want to see how your skills align with our goals at ISOQAR, so don’t hold back on showcasing your achievements!
Show Your Technical Skills: Since this role requires a strong technical background, be sure to mention your hands-on experience with tools like GA4 and Google Search Console. We love seeing candidates who can dive deep into data and translate it into actionable insights.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to describe your past roles and responsibilities, especially those related to B2B lead generation. We appreciate clarity and directness!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at ISOQAR!
How to prepare for a job interview at ISOQAR
✨Know Your SEO and PPC Inside Out
Make sure you brush up on the latest trends and best practices in SEO and PPC. Be ready to discuss your previous experiences, particularly any successful strategies you've implemented. This role is all about increasing qualified traffic, so having specific examples of how you've done this before will really impress.
✨Showcase Your Technical Skills
Since the role requires strong technical SEO knowledge, be prepared to dive into details about site architecture, indexation, and performance optimisation. Familiarise yourself with tools like GA4 and Google Search Console, and be ready to explain how you've used them to diagnose issues and measure performance in past roles.
✨Demonstrate Your CRO Experience
Conversion Rate Optimisation (CRO) is key for this position. Bring examples of how you've run structured CRO programmes in the past, including any experimentation you've conducted on ads and landing pages. Highlight the results you achieved and how they contributed to overall business goals.
✨Communicate Clearly and Confidently
As a Head of SEO, PPC & Performance, you'll need to align stakeholders across the business. Practice translating complex data into clear, actionable insights. During the interview, focus on your communication style and ensure you can convey your ideas effectively, as this will be crucial in your role.