At a Glance
- Tasks: Lead digital marketing strategies to boost SEO, PPC, and website performance for B2B growth.
- Company: Join ISOQAR, a forward-thinking company empowering businesses through ISO certification and consultancy.
- Benefits: Enjoy hybrid work, generous leave, healthcare, and professional development opportunities.
- Other info: Be part of an inclusive team dedicated to diversity and personal growth.
- Why this job: Make a real impact in a dynamic role that drives business success through innovative digital marketing.
- Qualifications: Proven experience in SEO, PPC, and web performance with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
At ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our in‑house expertise.
As Head of Digital Marketing, internally known as Head of SEO, PPC & Performance, you will be accountable for increasing qualified organic and paid search traffic, improving conversion rates, and connecting website performance directly to pipeline and revenue outcomes. You will own the SEO, PPC (paid search), and website performance strategy end to end, setting clear priorities and delivering measurable results. Working closely with Digital, Content, Sales, and RevOps, you will ensure the website functions as a high-performing B2B demand generation engine, underpinned by strong technical foundations, robust measurement, and continuous optimisation.
Day-to-day responsibilities:
- Build and execute a comprehensive SEO strategy focused on growing non-brand visibility and qualified organic demand.
- Lead technical SEO improvements, including indexation, site architecture, structured data, performance optimisation, and release governance.
- Own the content SEO programme, including opportunity mapping, content briefs, optimisation, refresh cycles, and performance measurement.
- Run a structured CRO programme to improve conversion rates across priority journeys, landing pages, and key user flows.
- Own the PPC (paid search) strategy and execution to drive qualified demand, aligned to commercial priorities, ICPs, and target accounts.
- Build, manage, and optimise Google Ads (and other relevant platforms) account structure, keywords, audiences, ad copy, and landing page alignment to hit CPL/CAC and pipeline targets.
- Own paid search budgets, pacing, and forecasting; produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions.
- Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency.
- Ensure end‑to‑end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps.
- Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue.
- Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams.
- Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in‑house through documentation, standards, enablement, and (where required) specialist hiring.
Qualifications:
Essential:
- Proven experience leading SEO and web performance for a B2B lead‑generation website.
- Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
- Demonstrable CRO and experimentation experience.
- Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
- Hands‑on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
- Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
- Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.
Desirable:
- Experience working in regulated, trust‑led, or high‑consideration B2B sectors.
- Strong copy and messaging instincts, particularly for landing page and conversion optimisation.
- Experience beyond Google Ads (e.g., Microsoft Advertising, LinkedIn Ads) and managing B2B lead‑gen/ABM‑aligned paid search programmes.
- Experience building or developing a small in‑house growth or web performance function.
Benefits:
- The role operates from a hybrid workplace – you will work from the office three days per week.
- Enhanced Parental Leave
- Generous annual leave
- Healthcare Plan
- Annual Giving Day – an extra day to give back to yourself or your community
- Cycle-to-work Scheme
- Pension scheme with employer contributions
- Life Assurance – 3X base salary
- Rewards Program – access to discounts and cashback
- LinkedIn Learning License for upskilling & development
About Us: ISOQAR is proudly an equal‑opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
What You Can Expect If You Apply:
- A response to your application within 15 working days
- An interview process consisting of:
- An initial discovery call with the recruiter
- A first stage interview via Microsoft Teams
- Additional interview (likely face‑to‑face) with the stakeholders you’ll be working with closely in the role
We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.
Head of Digital Marketing in Manchester employer: ISOQAR
ISOQAR in Manchester is an exceptional employer that prioritises service excellence and employee well-being. With a hybrid workplace policy, enhanced parental leave, and a comprehensive benefits package, we foster a supportive work culture that encourages professional growth and development. Join us to be part of a team that values your contributions and offers meaningful opportunities for advancement in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ISOQAR and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ISOQAR are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ISOQAR on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ISOQAR. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ISOQAR. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ISOQAR:Show us that you’ve done your homework! In your application, briefly mention what you admire about ISOQAR’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ISOQAR
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ISOQAR will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ISOQAR, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
