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For Companies At a Glance
- Tasks: Lead and optimise our commercial strategy to drive sustainable revenue growth.
- Company: Join ISOQAR, a leader in empowering organisations through ISO certification and consultancy.
- Benefits: Enjoy a hybrid work environment, generous leave, healthcare, and professional development opportunities.
- Other info: Be part of a diverse team committed to inclusivity and personal empowerment.
- Why this job: Shape the future of our commercial engine and make a real impact on business success.
- Qualifications: Proven experience in marketing-led growth and strong digital demand generation skills.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Empowering organisations to achieve their highest potential. At ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our in‑house expertise.
Role Overview
We are looking for a commercially driven, strategic leader to shape and scale our end‑to‑end growth engine. The Commercial Director is accountable for maximising demand capture, conversion, and lifetime value across all channels, bringing together marketing, digital demand, sales, and partner strategy to drive sustainable revenue growth. This is a marketing‑led commercial leadership role with clear accountability for sales performance. You will own the full commercial engine, strengthening inbound demand generation, improving conversion efficiency, and ensuring a seamless journey from first engagement through to revenue realisation.
Responsibilities
- Demand Generation & Digital Performance: Own and optimise the full digital demand engine across SEO, PPC, web journeys, and conversion pathways. Improve the customer journey from first touch to sales engagement, reducing friction and increasing efficiency across the funnel.
- Brand & Market Positioning: Strengthen our market proposition across audiences and segments. Build brand authority and ensure marketing is campaign‑led, targeted, and directly linked to commercial outcomes.
- Consultant & Partner Ecosystem: Develop and grow a high‑performing partner and consultant network. Position us as the certification partner of choice through structured engagement and scalable referral programmes.
- Sales Leadership & Conversion Excellence: Lead a disciplined, high‑performing sales function focused on efficient, repeatable conversion. Embed strong pricing, margin, and pipeline management practices.
- Customer Growth & Retention: Drive expansion within existing accounts through upsell and cross‑sell strategies. Strengthen account management to increase customer lifetime value and retention.
- E‑commerce & Digital Sales: Optimise e‑commerce and digital sales channels, improving conversion, product packaging, and utilisation. Connect learning and training pathways to broader commercial growth.
- New Product Commercialisation: Lead go‑to‑market for new standards and services, building early demand and establishing market presence quickly.
- Strategic Outbound Growth: Define and target key segments and accounts, building focused outbound strategies supported by data, automation, and clear value propositions.
- Leadership & Capability Building: Build and lead a high‑performing commercial team. Foster a culture of accountability, collaboration, and continuous improvement while driving cross‑functional alignment.
Day‑to‑Day Focus
You will be responsible for ensuring we are visible at the point of customer intent, chosen before the sales conversation begins, and consistently converting demand into high‑quality revenue. This is a hands‑on leadership role focused on building capability, improving performance, and creating a repeatable, scalable commercial model.
Qualifications & Experience
What you’ll need to be successful: a hybrid commercial leader; it blends marketing‑led growth, digital performance, and disciplined sales execution within a regulated, credibility‑driven environment.
Essential Experience
- Proven success in marketing‑led, revenue‑accountable growth environments.
- Strong understanding of digital demand generation and conversion (SEO, PPC, CRO, lead journeys).
- Experience leading and improving inbound and outbound conversion teams (process, coaching, performance management).
- Background in regulated, compliance‑led, or standards‑driven industries.
- Track record of launching, scaling, or commercialising new propositions.
- Experience leading sales functions focused on inbound conversion and structured pipeline management.
Benefits
- Hybrid workplace policy: work from the office 3 days per week plus flexible arrangements.
- Enhanced parental leave.
- Generous annual leave.
- Healthcare plan.
- Annual giving day – extra day to give back to yourself or your community.
- Car allowance (role specific).
- Cycle‑to‑work scheme.
- Pension scheme with employer contributions.
- Life assurance – 3× base salary.
- Rewards programme – access to discounts and cashback.
- LinkedIn Learning license for upskilling and development.
ISOQAR is a proudly equal‑opportunity employer. We are committed to ensuring no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
Commercial Director in Manchester employer: ISOQAR
Contact Detail:
ISOQAR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in commercial strategy and digital performance. Whether it’s a blog post or a video, let potential employers see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s market positioning and recent projects. Tailor your responses to show how your experience aligns with their goals, especially in demand generation and sales leadership.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Commercial Director in Manchester
Some tips for your application 🫡
Show Your Commercial Savvy: When writing your application, make sure to highlight your experience in driving revenue growth and demand generation. We want to see how you've successfully led marketing-led initiatives and improved conversion rates in your previous roles.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that align with the Commercial Director role. We love seeing candidates who take the time to connect their background with our needs.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and qualifications. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at ISOQAR
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of conversion rates, customer lifetime value, and revenue growth figures. Be ready to discuss how you've used these metrics to drive success in previous roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in shaping and scaling commercial strategies. Think of specific examples where you've optimised demand generation or improved sales processes. Highlight your ability to connect marketing efforts with tangible commercial outcomes.
✨Demonstrate Leadership Skills
This role requires strong leadership capabilities. Be prepared to share your experiences in building and leading high-performing teams. Discuss how you've fostered a culture of accountability and collaboration, and how you’ve driven cross-functional alignment in past positions.
✨Understand the Market Landscape
Research ISOQAR's position in the market and its competitors. Be ready to discuss how you would strengthen their market proposition and build brand authority. Show that you understand the nuances of the certification industry and how to effectively engage with partners and consultants.