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For Companies At a Glance
- Tasks: Lead SEO and PPC strategies to boost performance and drive revenue.
- Company: Join ISOQAR, a forward-thinking company empowering businesses through ISO certification.
- Benefits: Enjoy enhanced parental leave, generous annual leave, and a healthcare plan.
- Other info: Collaborate with talented teams and develop your skills with LinkedIn Learning.
- Why this job: Make a real impact in a dynamic B2B environment with growth opportunities.
- Qualifications: Proven experience in SEO, PPC, and data-driven decision-making.
The predicted salary is between 50000 - 65000 £ per year.
About ISOQAR
At ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our in‑house expertise.
Role Details
- Department: Marketing
- Employment Type: Permanent
- Location: Manchester, UK
- Reporting To: Commercial Director
Job Summary
As Head of SEO, PPC produce clear performance reporting (spend, efficiency, leads, pipeline, revenue) with insights and actions. Run structured experimentation across ads and landing pages (messaging, offers, forms, layouts) to improve conversion rate, quality, and cost efficiency. Ensure end‑to‑end measurement for PPC, including conversion tracking, tagging governance, and CRM integration in partnership with RevOps. Implement and maintain robust tracking, dashboards, and reporting that clearly connect website activity to CRM pipeline and revenue. Create and maintain a prioritised SEO and website performance roadmap, delivering consistently in collaboration with internal teams. Reduce reliance on external agencies by bringing SEO, PPC, and web performance best practice in‑house through documentation, standards, enablement, and (where required) specialist hiring.
Qualifications
Essential- Proven experience leading SEO and web performance for a B2B lead‑generation website.
- Strong technical SEO track record with the ability to partner effectively with Engineering and development teams.
- Demonstrable CRO and experimentation experience.
- Confident use of GA4 and Google Search Console to diagnose issues and measure performance.
- Hands‑on PPC experience (Google Ads), including campaign build, optimisation, budget management, and performance reporting.
- Understanding of paid media tracking and attribution basics (conversion tracking, UTM discipline, and connecting lead sources to pipeline in CRM).
- Clear and confident communicator, able to translate data into decisions and align stakeholders across the business.
- Experience working in regulated, trust‑led, or high‑consideration B2B sectors.
- Strong copy and messaging instincts, particularly for landing page and conversion optimisation.
- Experience beyond Google Ads (e.g., Microsoft Advertising, LinkedIn Ads) and managing B2B lead‑gen/ABM‑aligned paid search programmes.
- Experience building or developing a small in‑house growth or web performance function.
Benefits
- Enhanced Parental Leave
- Generous annual leave
- Healthcare Plan
- Annual Giving Day – an extra day to give back to yourself or your community
- Cycle‑to‑work Scheme
- Pension scheme with employer contributions
- Life Assurance – 3X base salary
- Rewards Program – access to discounts and cashback
- LinkedIn Learning license for upskilling
Head of SEO, PPC & Performance (B2B) employer: ISOQAR
Contact Detail:
ISOQAR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO, PPC & Performance (B2B)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO and PPC successes. We want to see your best work, so make sure to highlight any impressive results you've achieved in previous roles.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to SEO and PPC. We recommend doing mock interviews with friends or using online platforms to get comfortable discussing your experience and strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us. Don’t hesitate to follow up after applying to express your enthusiasm!
We think you need these skills to ace Head of SEO, PPC & Performance (B2B)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of SEO, PPC & Performance. Highlight your experience in B2B lead generation and any specific achievements that showcase your skills in SEO and PPC.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our mission at ISOQAR. Be sure to mention any relevant projects or successes you've had in the past.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with tools like GA4 and Google Search Console. Share examples of how you've used data to drive decisions and improve performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at ISOQAR
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past experience. Be ready to discuss how you've improved conversion rates, managed PPC budgets, or optimised SEO strategies. This will show that you understand the importance of data in driving performance.
✨Showcase Your Technical Skills
Since the role requires a strong technical SEO background, brush up on your knowledge of tools like GA4 and Google Search Console. Be prepared to explain how you've used these tools to diagnose issues and measure performance in previous roles.
✨Communicate Clearly
As a Head of SEO, PPC & Performance, you'll need to align stakeholders across the business. Practice translating complex data into clear, actionable insights. Think about how you can demonstrate your communication skills during the interview, perhaps by explaining a past project succinctly.
✨Bring Ideas to the Table
Research ISOQAR and think about how you can bring SEO, PPC, and web performance best practices in-house. Prepare some ideas on how you would create a prioritised roadmap for website performance. This shows initiative and that you're already thinking about how to contribute to their success.