At a Glance
- Tasks: Drive registrations for global cybersecurity conferences through strategic outreach and community engagement.
- Company: Join ISMG, a leading media and events company in the cybersecurity space.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work on globally recognised events like Hardwear.io and Nullcon.
- Why this job: Make a real impact in the fast-growing cybersecurity industry while connecting with top professionals.
- Qualifications: 3-5 years in sales or event management, with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
ISMG is a global media and events company serving the cybersecurity and enterprise IT communities. With 400+ events annually and a network of 2M+ professionals, we connect practitioners and decision-makers through world-class content and experiences.
The Opportunity
We’re hiring a Delegate Sales Manager to drive paid attendance and group registrations for ISMG’s global cybersecurity conferences, including Hardwear.io and Nullcon. This is a strategic outbound sales and community development role, focused on engaging cybersecurity professionals, engineering teams, and security leaders to attend and invest in our events. You’ll own pipeline generation, outreach, and conversion—working closely with marketing and event teams to grow attendance and revenue.
What You’ll Do
- Drive paid registrations through outbound email, LinkedIn, and targeted campaigns
- Re-engage past attendees, training participants, and community members
- Identify and close multi-seat / corporate registrations
- Position the value of attending to engineers, researchers, and security teams
- Partner with marketing to refine messaging and improve conversion
- Track activity, pipeline, and performance against targets
- Develop a strong understanding of the hardware and embedded security landscape
- Act as an ambassador for ISMG within the technical practitioner community
What You Bring to the Table
Core Requirements
- 3–5+ years in sales, business development, or event/delegate sales
- Proven experience with outbound prospecting (email, LinkedIn)
- Comfortable selling to technical or cybersecurity audiences
- Strong communicator with a results-driven mindset
- Ability to manage pipeline and hit activity/conversion goals
Nice to have
- Experience selling conference passes, training, or events
- Exposure to cybersecurity, developer, or technical audiences
- Sell into one of the fastest-growing industries: cybersecurity
- Work on globally recognized events like Hardwear.io and Nullcon
- High ownership and direct impact on event revenue
- Collaborative, fast-moving, and entrepreneurial environment
Contact Details:
ISMG Information Security Media Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Events & Experiences | ISMG Careers Audience Development Manager – Technical Conferences Windso[...] in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Events & Experiences | ISMG Careers Audience Development Manager – Technical Conferences Windso[...] at ISMG Information Security Media Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including ISMG Information Security Media Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Events & Experiences | ISMG Careers Audience Development Manager – Technical Conferences Windso[...]. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Events & Experiences | ISMG Careers Audience Development Manager – Technical Conferences Windso[...] in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for ISMG Information Security Media Group:When writing your cover letter, make sure to tailor your message specifically for ISMG Information Security Media Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at ISMG Information Security Media Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show ISMG Information Security Media Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show ISMG Information Security Media Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with ISMG Information Security Media Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
