At a Glance
- Tasks: Create engaging marketing campaigns and drive community engagement across various channels.
- Company: Join a purpose-driven organisation focused on enhancing care and support services.
- Benefits: Enjoy a creative work environment with opportunities for social impact and personal growth.
- Why this job: Make a real difference in people's lives while showcasing your creativity and storytelling skills.
- Qualifications: Bring marketing experience and a passion for community wellbeing to the table.
- Other info: This role offers a chance to shape the future of care technology.
The predicted salary is between 28800 - 43200 £ per year.
37 hours per week
Are you a creative communicator with a passion for purpose? We’re looking for a Marketing Specialist to help us shine a light on the incredible work happening across our internal services, specifically our care homes and our Wightcare tele-alarm and response service
In this role, you’ll:
Craft compelling campaigns that connect with our community
Drive engagement across digital and traditional channels
Help shape the future of care and assistive technology to help people feel safe in the least intrusive way
Improve our reach to people needing short term stays in care homes
Help us to maintain our customers in our Wightcare service and through your efforts, increase our customer base
What you’ll bring:
Flair for storytelling and content creation
Experience in marketing that is transferable to a care and support environment
A heart for social impact and community wellbeing
Join a team where your creativity fuels real change.
Apply now and help us care, connect, and communicate better.
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Marketing Specialist employer: Isle of Wight Council
Contact Detail:
Isle of Wight Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially those that focus on community engagement. This will help you demonstrate your understanding of how to connect with audiences effectively during interviews.
✨Tip Number 2
Prepare examples of past campaigns you've worked on, particularly those that had a social impact. Being able to discuss your experience in storytelling and content creation will show us your flair for connecting with communities.
✨Tip Number 3
Research our care homes and Wightcare service thoroughly. Understanding our mission and the specific needs of our community will allow you to tailor your discussions and show genuine interest in our work.
✨Tip Number 4
Network with professionals in the care and support sector. Engaging with others in the field can provide insights into effective marketing strategies and may even lead to valuable connections that could benefit your application.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and required skills. Tailor your application to highlight how your experience aligns with crafting campaigns and driving engagement in a care and support environment.
Showcase Your Creativity: Since the role requires a flair for storytelling and content creation, include examples of past marketing campaigns you've worked on. Use specific metrics to demonstrate your impact and creativity in engaging communities.
Highlight Relevant Experience: Emphasise any previous marketing experience that relates to social impact or community wellbeing. Discuss how your skills can contribute to improving customer reach and maintaining services like Wightcare.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the role. Explain why you want to work in a care and support environment and how you can help shape the future of care and assistive technology.
How to prepare for a job interview at Isle of Wight Council
✨Showcase Your Storytelling Skills
As a Marketing Specialist, storytelling is key. Prepare examples of how you've crafted compelling narratives in your previous roles. Be ready to discuss specific campaigns that resonated with audiences and drove engagement.
✨Demonstrate Your Passion for Social Impact
This role requires a heart for social impact. Share your experiences or projects that highlight your commitment to community wellbeing. Discuss how your marketing efforts have made a difference in people's lives.
✨Familiarise Yourself with Digital and Traditional Channels
The job involves driving engagement across various channels. Brush up on the latest trends in both digital and traditional marketing. Be prepared to discuss how you would approach campaigns using these different mediums.
✨Prepare Questions About Their Services
Show your interest by preparing thoughtful questions about their care homes and Wightcare service. This demonstrates your enthusiasm for the role and helps you understand how you can contribute to their mission.