Growth & Creative Marketing Generalist - B2B

This is a full-time role for 40 contracted hours per week.

Salary: £35,000 - £45,000

Location: Remote in the UK

About the role

We're looking for a generalist marketer who can write, design, and produce — and who understands that great creative only counts if it drives results. This is a hands-on, high-output role at the centre of our marketing function. We don't work with creative or content agencies, which means you'll be producing the work yourself: copy, social assets, campaign visuals, landing pages, email creative, and everything in between. You'll bring a strong design eye, sharp commercial instincts, and the ability to plan and execute campaigns end-to-end without handing off to someone else.

Alongside owning content and creative production, you'll provide support managing social media, website, events, and broader marketing projects. This is a generalist role in a small, ambitious team where versatility is a genuine strength.

What you'll be doing day to day:

• Content & creative production — your primary focus
• Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development.
• Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required.
• Own the content calendar and ensure all activity is planned, produced, and published on time.
• Maintain a consistent brand voice and visual identity across every channel and touchpoint.
• Identify content and creative gaps and bring proactive ideas that connect to business goals.
• Use AI tools and smart workflows to maintain quality at pace — production efficiency matters here.
• Campaign planning & execution
• Support with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of it.
• Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring.
• Set up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reporting.
• Analyse campaign performance, draw out the insight, and apply it to the next one.
• Produce clear post-campaign reports that demonstrate measurable impact.
• Social media
• Own 50% of organic social across LinkedIn and other relevant platforms.
• Plan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing team.
• Monitor community engagement and respond to comments.
• Report on performance with genuine insight into what's working and why.
• Website support
• Co-own the management of CMS content updates — new pages, copy edits, blog publishing.
• Build landing pages for campaigns, ensuring copy, creative, and tracking are all correct.
• Liaise with the web agency on development work — brief, review, and sign off.
• Contribute to CRO thinking and flag UX / tech issues as you spot them.
• Events support & wider projects
• Provide content and creative support around the events programme and help with on-the-day coordination as/when needed.
• Support the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market development.
• Pick up broader marketing projects as the team and business grow.

Requirements

What we're looking for:

• 3–5 years in a B2B marketing role with clear, hands-on ownership of content, creative, and campaign delivery.
• A portfolio that demonstrates both writing ability and design output — examples across copy and creative assets are required.
• Proven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, including a link to a portfolio of work.
• Experience planning and executing campaigns end-to-end, not just contributing to them.
• Proven experience in paid social, website management, and events alongside core content and creative work.

Skills:

• Strong copywriting across formats, with a confident, adaptable brand voice.
• Proficient in Canva and Figma — you use these daily, not occasionally.
• Comfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate level.
• Solid understanding of campaign planning: objectives, audience, messaging, channel, measurement.
• A strong, creative, and design eye — you know what good looks like, and you can produce it yourself.
• Commercial understanding — you connect creative decisions to business outcomes, not just aesthetics.
• Working knowledge of GA4, Google Ads Manager, Semrush, and basic marketing reporting.
• Familiarity with HubSpot or a similar CRM and marketing automation platform.
• Comfortable with a CMS (WordPress or similar) for content and page management.

Qualifications (Preferred):

• A degree in Marketing, or CIM Level 6 (Diploma in Professional Marketing), as a minimum.
• Related degrees (Communications, Journalism) are considered, where accompanied by a strong marketing portfolio and track record.

Your mindset:

• Make it, don't manage it — you're a producer first; you get energy from creating things, not just overseeing them.
• Own outcomes — you measure success by impact, not output; you know the difference between being busy and being effective.
• Obsess over quality — you have high standards for both writing and design, and you hold yourself to them even under pressure.
• Think commercially — every asset, post, and campaign is connected to a goal; you never lose sight of that.
• Thrive at pace — energised by the rhythm of a startup; you manage competing priorities without dropping the ball.
• Bring energy — you create momentum, support the team, and make things happen.

Benefits:

• Work from home or at our dog-friendly office in Moorgate.
• Equity options and 5% pension contributions.
• Flexible working times.
• Work abroad for up to 90 days per year.
• Enhanced parental leave.
• 25 days annual leave (on top of bank holidays).
• Take your birthday off and another significant day off too.
• Treat your friends or family to a meal each quarter (up to £75).
• A monthly wellbeing bonus (£50 per month for gym membership/wellbeing activities) or Private medical.
• Quarterly socials.
• A learning budget for you to use.
• Delivering social impact through improved patient healthcare.
• Working at a well funded and rapidly growing start up, solving a global problem in a new way.

Why join us:

• Full creative ownership — no agencies, no middlemen; you concept, produce, and ship.
• Variety every day — content, design, paid, web, events; you'll always be building your skill set.
• Real impact — your work connects directly to growth and pipeline; you'll see and feel the difference you make.
• Room to grow — take on broader strategy and leadership as the team scales.

Our interview process:

We keep the process straightforward and respect your time. Here's what to expect:

• A 2-minute video submission: Successful applicants will be asked to send a short elevator pitch. We want to see the person behind the CV.
• Screening call (15 mins): a short conversation with HR to cover the basics, talk through your background, and make sure the role is the right fit on both sides.
• The Live Challenge (75 mins): Think of this as a "day in the life" simulation. You’ll tackle a real-time brief spanning copy, social, and creative strategy using Google Slides. We aren't looking for pre-baked answers; we want to see your creative instincts, eye for detail, and how you apply marketing best practices to commercial goals.
• Team Sync (30 mins): A low-pressure chat with the wider team to see if we’re a good match. We’re big on culture, so we want to get to know the human behind the resume!
• Hiring manager interview (30 mins): A deeper conversation about your experience, your approach, your task performance, and how you’d tackle the role.
• Face-to-face in our London office (60-90 mins): Presentation and Q+A with our CEO and Director of Marketing.

We aim to move quickly and will keep you informed at every stage.