CRM Marketing & Insights Manager Marketing · London ·

Location: London

Sector: Professional or Financial Services – B2B & B2B2C

Responsible to: Head of Digital Marketing

As a key part of the Marketing, Communications and Bid team at Isio, a progressive advisory firm, this position collaborates closely with marketing and sales to oversee essential data sets. This includes CRM data, segmentation, and analytics to guide our go-to-market strategies for both clients and prospects.

What does the role entail?

• Data Management: Own and manage core marketing and sales datasets, including CRM data, segmentation, and analytics, ensuring insights support objectives.
• CRM & Segmentation: Oversee the management and optimisation of the HubSpot CRM platform, developing segmentation strategies, lifecycle management frameworks, data governance standards and contact structures that support effective targeting, reporting and campaign execution.
• Sales & Marketing Optimisation: Own the HubSpot Marketing Automation & Lifecycle Framework, building and maintaining workflows, lifecycle stages, lead routing processes and automation programmes that support marketing and sales objectives.
• MI & Insights: Analyse client and marketing data to deliver MI & insights that improve client satisfaction and inform business performance.
• Sales Funnel Optimisation: Evaluate and refine marketing data integration into the sales funnel, identifying opportunities for growth & improved conversion with marketing campaign delivery.
• Stakeholder Collaboration: Work closely with sales, marketing, and business to ensure data-driven insights align with business goals.
• Lead management & Qualification: Develop and maintain lead scoring models, qualification frameworks and lifecycle definitions, ensuring clear progression from Lead to MQL, SQL and Opportunity stages.
• CRM Process Optimisation: Design and implement CRM processes, automation and governance standards that improve operational efficiency, lead management and sales/marketing alignment.
• Reporting: Develop and maintain marketing, sales and CRM dashboards that provide visibility of campaign performance, lead generation, MQLs, SQLs, conversion rates, engagement and pipeline contribution.

What we’re looking for?

• Proven experience in a data analysis or data management role, ideally in marketing and sales integrated platforms.
• Expertise in HubSpot CRM, marketing automation, workflow creation, lead scoring, data segmentation techniques and analytics tools.
• Strong analytical skills, with the ability to turn complex data into clear, actionable insights informing sales and marketing campaigns.
• Experience in optimising marketing data to enhance sales funnel performance.
• Experience developing and managing lead scoring models, lifecycle stages, marketing automation workflows and Lead, MQL and SQL qualification frameworks.
• Excellent communication and organisational skills.
• A proactive, solution focused mindset with project management in a B2B relationship model sales and marketing environment.
• Experience within Professional Services or Financial Services preferable; B2B, B2B2C and B2C environments considered.

Why Join Isio

Isio is a fast-growing professional services business, that offers career development through an evolving client base, diverse and meaningful work, nationwide opportunities, and a culture that rewards high performance and accountability. We hold ourselves to the highest standards and our values guide how we advise our clients, how we operate as a business and how we work together as a team. We call it the Isio Attitude. We encourage our people to be bold, to communicate with conviction, and to deliver advice that matters. Here, growth brings opportunity - more responsibility, more clients, and work that stretches and develops you. We invest in training and development so you can expand your skills and explore different career paths across diverse markets to make your mark. Isio is a place to realise your potential and build a career with impact.

About Isio

Isio is a progressive advisory firm, partnering with clients of all sizes to deliver expertise in pensions, employee benefits and wealth advisory services. Working with pension trustees, employers, individuals, families and their offices, we are supported by talented colleagues across 10 UK offices. With a Big 4 heritage we combine a strong focus on quality with a fresh perspective challenging traditional thinking. Our culture shapes our work; we foster a supportive environment where we develop our people to grow and fulfil their potential. We invest in our services, products and technology, and provide clear, expert solutions for our clients. This brings clarity, confidence, and better outcomes for everyone.

At Isio, we are committed to fostering an inclusive, equitable and diverse workplace, in which our colleagues feel they belong, regardless of background or difference. We uphold the values of respect, fairness, and inclusion in our actions and decisions. We believe that by adhering to these principles, we will create a stronger, more innovative, and supportive environment for all, as well as ensuring that the advice and support we provide to our clients is more creative, more insightful and leaves a lasting impact.

We can offer a hybrid, flexible approach to work, supporting a work-life balance that works for you. Isio Group is an equal opportunities employer, and we welcome applications from all suitably qualified candidates.