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- Tasks: Manage CRM data and analytics to drive marketing strategies and improve client engagement.
- Company: Join Isio, a progressive advisory firm with a collaborative culture.
- Benefits: Enjoy competitive salary, flexible working options, and professional development opportunities.
- Other info: Dynamic work environment with opportunities for growth in B2B and B2C settings.
- Why this job: Make a real impact by transforming data into actionable insights for clients and prospects.
- Qualifications: Experience in data analysis and CRM systems, with strong analytical and communication skills.
The predicted salary is between 45000 - 55000 £ per year.
As a key part of the Marketing, Communications and Bid team at Isio, a progressive advisory firm, this position collaborates closely with marketing and sales to oversee essential data sets, including CRM data, segmentation, and analytics to guide our go‑to‑market strategies for both clients and prospects.
Responsibilities
- Own and manage core marketing and sales datasets, including CRM data, segmentation, and analytics, ensuring insights support objectives.
- Oversee the management of client relationship management (CRM) systems, developing effective segmentation strategies to optimize targeting and engagement.
- Own CRM Marketing Automation & Lifecycle Roadmap that aligns account engagement and campaign marketing activity—prospect, pursuit and bid, onboarding, loyalty, retention, and reactivation.
- Deliver MI & insights that help improve client relationship programmes and client satisfaction insights (NPS), informing business performance.
- Enable effective client and prospect targeting to drive operational efficiency and ROI.
- Analyse client and marketing data to deliver MI & insights that improve client satisfaction and inform business performance.
- Evaluate and refine marketing data integration into the sales funnel, identifying opportunities for growth and improved conversion with marketing campaign delivery.
- Work closely with sales, marketing, and business teams to ensure data‑driven insights align with business goals.
Qualifications
- Proven experience in a data analysis or data management role, ideally in marketing and sales integrated platforms.
- Expertise in CRM systems, data segmentation techniques, and analytics tools.
- Strong analytical skills, with the ability to turn complex data into clear, actionable insights informing sales and marketing campaigns.
- Experience in optimizing marketing data to enhance sales funnel performance.
- Excellent communication and organisational skills.
- A proactive, solution‑focused mindset with project management skills in a B2B relationship model sales and marketing environment.
- Experience within PS or FS; preference for both B2B and B2C environments.
Benefits
You can find out more about Isio and the benefits we offer on our career website.
Equal Opportunity
Isio Group is an equal opportunities employer, and we welcome applications from all suitably qualified candidates. If you think you may require a reasonable adjustment to be made for any reason at any stage of your recruitment process, please ask us at hrrecruitment@ISIO.com.
CRM Marketing & Insights Manager in City of Westminster employer: Isio
Contact Detail:
Isio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing & Insights Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your data analysis projects and insights. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM systems and data analytics. We recommend using the STAR method to structure your answers—it's a game changer!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Marketing & Insights Manager in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Marketing & Insights Manager. Highlight your experience with CRM systems, data analysis, and any relevant marketing campaigns you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a perfect fit. Don’t forget to mention specific examples of your work with data segmentation and analytics that have driven results.
Show Off Your Analytical Skills: Since this role is all about turning complex data into actionable insights, make sure to showcase your analytical prowess. Include examples of how you've used data to inform marketing strategies or improve client satisfaction in previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Isio
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM systems mentioned in the job description. Familiarise yourself with how they work, their features, and any analytics tools you might be using. This will show that you’re not just a candidate but someone who can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've turned complex data into actionable insights. Think about how your previous experiences can relate to improving client satisfaction or optimising marketing strategies. Being able to articulate this clearly will impress the interviewers.
✨Understand the Business Goals
Research Isio’s business model and their approach to marketing and sales. Be ready to discuss how your role as a CRM Marketing & Insights Manager can align with their objectives. This shows that you’re not just interested in the role, but also in contributing to the company’s success.
✨Prepare Questions About Data Integration
Think of insightful questions regarding how they currently integrate marketing data into the sales funnel. This demonstrates your proactive mindset and interest in identifying growth opportunities. It also opens up a dialogue that can showcase your expertise in the field.