At a Glance
- Tasks: Lead global product marketing strategies and execute innovative campaigns for CEIC and ISI.
- Company: Join ISI, a leader in global market intelligence with a collaborative culture.
- Benefits: Competitive salary, career growth opportunities, and a chance to work with cutting-edge AI tools.
- Other info: Dynamic team environment with a clear path to leadership roles.
- Why this job: Make a real impact in the financial services sector while shaping marketing strategies.
- Qualifications: 7+ years in B2B marketing, strong writing skills, and experience with HubSpot and Salesforce.
The predicted salary is between 51750 - 63250 £ per year.
The Role
A dual-hatted position: own CEIC's global product marketing strategy and execution (with support of regional marketing managers), and lead ISI's buyside marketing strategy for the quant, portfolio management and macro strategy community, drawing on the datasets above.
Who You Are
- Strategy and execution in equal measure: equally comfortable setting the go-to-market direction and doing the hands-on work yourself.
- Agile and mature: handles shifting priorities and moving targets without losing momentum.
- Low ego, highly collaborative: works constantly across product, research, the global marketing team and sales.
- Confident in the room: holds their own with senior leadership at management forums, one day in the room with the executive team, the next in the weeds on a campaign build.
- Highly communicative: speaks up early on bottlenecks or where campaigns are converging, rather than letting issues surface late.
- Proactive idea generator: brings new ideas to the table, including the use of AI tools to support fast-paced campaign generation — everyone in marketing is encouraged to contribute here.
What You'll Do
- Own CEIC Global
- Product
Marketing: Lead CEIC's product messaging, positioning and competitive differentiation across its core use cases and premium databases, translating product and data insights into powerful narratives that position CEIC as a must-have solution — partnering with product, research and economist teams on new launches and technical topics, and guiding regional marketing managers on the proposition and deployment of the global campaigns you own.
- Lead the ISI Buyside
- Marketing
Strategy: Design, execute, optimize and report on the marketing streams of ISI's buyside strategy for the quant, PM and macro strategy audience, in close collaboration with the other global product marketing leads.
- Drive Multi-Channel
Campaigns: Deliver integrated campaigns across email, organic and paid social, digital advertising, PR, webinars and events for CEIC and ISI buyside, working with regional marketers to ensure localization and on-time deployment.
- Own
- Thought
- Leadership
Distribution: Take receipt of CEIC's weekly thought leadership content from the research team and own its end-to-end distribution across email, social and web — doing the same for ISI buyside thought leadership, turning research output into structured, multi-channel campaigns.
- Manage SEO and SEM: Own performance across both ISI buyside and CEIC, with the support of a specialist agency and ISI's Global Martech lead.
- Co-own the Developed-Markets
- Events
Calendar: Prioritise sponsorships, roundtables and conferences for CEIC and ISI buyside based on ROI and audience quality, ensuring event-sourced pipeline is clearly tracked and reported with your product marketing leader peers.
- Fuel Sales Enablement: Arm sales with product one-pagers, persona-specific messaging and competitive positioning that drive quality MQLs and accelerate deal cycles.
- Measure and
Optimise: Track ISI buyside and CEIC MQL to ACV, campaign and event performance in Hub Spot and Salesforce, reporting on marketing-sourced pipeline impact and refining approach based on data.
- Global
- Marketing
Reporting: Co-present marketing at the CEIC product steerco, the ISI buyside steerco and the monthly ISI Marketing Steerco, presenting performance, campaign insight, priorities and marketing plans to senior leadership.
- What You'll Bring
- 7+ years in global product or B2B marketing, within financial services, asset management, fintech, or data/analytics businesses in the buyside.
- Strong understanding of quant and macroeconomic workflows
- Excellent writing skills, with the ability to turn data & analytical insights into clear, credible, compelling marketing campaigns for institutional audiences.
- Proven experience owning a conference/sponsorship strategy, ideally within capital markets or financial data, alongside broader campaign delivery.
- Hands-on experience with Hub Spot and Salesforce to build, deploy, manage and meaure campaigns and impact metrics.
- Team & Reporting
Reports into the Chief Marketing Officer, the role sits within a 12-person global marketing team:
- 3 global product marketing leads,
- 5 regional marketing managers who dotted line into this role and the EMIS Product Marketing Lead, giving you delivery support across regions.
- A global martech leader (technical advertising setup) and an external SEO/SEM/AEO agency.
- Digital designer, and a content editor to support ISI buyside research and thought leadership initiatives and CEIC product campaigns.
- About ISI
Emerging markets are core to the global economy but complex and opaque. ISI provides global market intelligence, so our clients have the clarity to act decisively.
We've spent over 30 years combining data on economies, industries, companies, capital flows, credit and liquidity — enhanced with AI — across five product lines:
- CEIC — Comprehensive global and emerging market macroeconomic data and analytics
- EMIS — Company and industry insights on fast-growing markets
- EPFR — Global fund flows and asset allocation intelligence
- REDD — Actionable intelligence on emerging market special situations
- i Money Net — The industry standard for money market fund data
We serve the buyside, corporates, investment & commercial banks, governments and professional services firms who need to know which signals to trust in increasingly volatile markets.
ISI is growing fast.
We recently completed a global brand refresh to unify our five products under one platform offering, and agentic AI workflows are now central to our roadmap — making this a pivotal time to join and help shape ISI's marketing voice.
Why Join Us?
If you're globally minded, intellectually curious, and excited by growth and change, ISI is a place where you can make your mark.
- Be part of something meaningful — For over 30 years, we've helped shine a light on emerging markets. Today, around 800 colleagues worldwide contribute to that mission.
- Work with the world, not just in it — Our teams span Latin America, the USA, the UK, Central & Eastern Europe, ASEAN, India, China and North Asia.
Collaboration across borders is part of everyday life at ISI — bringing together diverse perspectives to deliver better outcomes for our clients and richer experiences for our people.
- Grow your career, not just your role — We create space for talented people to do their best work: real ownership, room to stretch, and the support to turn ambition into achievement.
This role also carries a path to Head of Marketing based on performance, as the role and remit grow.
- A high-visibility seat —Real ownership over ISI's buyside and CEIC marketing strategy and execution, with a genuine voice at the top table as you help shape it.
- #LI-MR1
Global Product Marketing Lead – ISI Buyside & CEIC in London employer: ISI
REDD Intelligence is an exceptional employer, offering a dynamic work environment where Account Managers can thrive by building strong relationships with institutional clients across the Asia-Pacific region. With a focus on employee growth and development, the company provides ample opportunities for professional advancement while fostering a collaborative culture that values innovation and client success. Employees benefit from a supportive atmosphere that encourages proactive engagement and continuous learning, making it a rewarding place to contribute to the evolving landscape of investment intelligence.
StudySmarter Expert Advice🤫
We think this is how you could land Global Product Marketing Lead – ISI Buyside & CEIC in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ISI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ISI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ISI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ISI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Product Marketing Lead – ISI Buyside & CEIC in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ISI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ISI:Show us that you’ve done your homework! In your application, briefly mention what you admire about ISI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ISI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ISI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ISI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
