Solutions Consultant / Forward Deployment Analyst

Location: London, England, United Kingdom

About Our Group

Pulsar Group Plc is a tech innovator, delivering high-quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. Pulsar Group is an AIM-listed SaaS provider with 800 employees across 10 countries. Their technology is used by 6,000 organisations every day, from global blue-chip enterprises and communications agencies to public sector organisations and not-for-profits.

About Pulsar

Pulsar is an audience intelligence SaaS platform and digital strategy consultancy. We help companies track, visualize, and understand what is being said on the web, on social media, search, and their own websites in order to help them generate insights for marketing and product.

Why Join Us

Our world of marketing, communications and politics is ever evolving, which is why we’re a first mover and constantly invest in our people, products and services to stay ahead. We work in a friendly, supportive and inclusive environment, where people operate with a high degree of autonomy. We value excellence, creative courage, bright ideas, and the ability to have fun.

Key Responsibilities

• Provide support to our Enterprise clients by creating and, as needed, delivering exciting and engaging platform demonstrations and proposals for prospective clients.
• Develop solutions to address a client’s business objectives using social data and demonstrate the insights, data-sets and solutions we can provide via Pulsar Platform.
• Explore different ways we can help the client, create content to showcase our work, and ensure new business is won.
• Work with global enterprise organisations from multinational FMCGs, government departments, world-leading banks, the best in media & entertainment and the biggest marketing agencies.
• Ensure solutions and proposals encourage and facilitate the clients to create renewable/repeatable revenue.

Role Specifications

• Provide solutions consultancy to support the creation of proposals for our Enterprise Business Development leads in the form of a PowerPoint/Google Slides deck.
• Evaluate key commercial needs of a client and potential clients and develop solutions to address business objectives using social data.
• Ensure that the data we present to a client is relevant to their needs.
• Demonstrate to the client using presentations, data sets and reports how we would speak to their specific objectives and deliver on their project/brief.
• Build example reports, dashboards and relevant content (data-sets) to support pitch decks.
• Proactively explore how we can create insights and proposals that encourage a client to purchase repeatable and renewable packages.
• Work with Commercial and Account Management teams to support the provision of a tailored, life-like experience of the platform pre-sale.
• Support the RFP and tender processes, including compiling certain parts of the response but specifically building out a custom demo site to support the pitch.
• Interpret the customer brief and objectives, turn this into complex Boolean queries to be set up in demo sites pre-sale.
• Provide accurate estimations on data allowances to help inform pricing.
• Join live sales calls and in-person meetings to support as needed.
• Work proactively to increase the likelihood of sales conversation, total order value and the long-term health of the client accounts, by improving the quality and uniqueness of our proposed solutions to clients.
• Present complex concepts in a clear and simple way to clients, ensuring our materials are of the highest quality.
• Once a client has been won, distill your knowledge gained during the pitch process into a straightforward action plan with internal teams, so they can support and onboard the client.
• Maintain and deliver agentic workflows.
• Use CRM to log activity relating to sales processes and customer engagement.
• Use LLMs to create bespoke agentic workflows that drive high efficiency in insight generation and report building.
• Leverage the latest technologies to come up with new and exciting ways to derive insights from our existing datasets.
• Be at the forefront of product knowledge and be an early adopter of new functionality.
• Leverage Pulsar’s API to advise clients how they can integrate and use our data in other environments (e.g. data warehouse, proprietary agents, etc.).

Key Performance Indicators

• Consistently delivering support to key clients.
• Helping on new business deals that deliver revenue.
• Ensuring enterprise accounts renew and grow.
• Develop an expertise in solutions consultancy support to become the internal lead for a chosen brief-type (i.e. network analysis, ad-buying strategies, marketing personalization etc.).

Experience & Personal Attributes

• 2:1 Degree or above.
• Confident user of technology and software tools.
• A passion for tech as an enabler in driving brilliant customer experiences.
• High degree of analytical skill within the interpretation of evidence/data to form an insights narrative.
• Ability to think creatively, problem-solve, and effectively communicate and present ideas in an articulate manner.
• Attention to detail, a keen eye for design, and a whizz at Powerpoint/Google Slides.
• Experience working with social data is advantageous.
• Knowledge of Python or GraphQL APIs would be advantageous.
• Any additional languages beyond English would be beneficial but not essential.
• Passion for LLMs and agentic workflows, with a basic understanding of how LLMs work would be preferential.

Seniority Level: Not Applicable

Employment Type: Other

Job Function: Consulting, Information Technology, and Sales

Industries: Public Relations and Communications Services