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- Tasks: Lead and deliver innovative marketing campaigns that drive growth and brand awareness.
- Company: Join Irwin Mitchell, a dynamic firm with a collaborative culture.
- Benefits: Enjoy 25 days holiday, flexible pension schemes, and paid volunteering days.
- Other info: Opportunity to manage a team and work with top marketing platforms.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: Degree or CIM qualified with extensive campaign management experience.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for an experienced Campaigns Manager to lead the development and delivery of integrated, business-aligned marketing campaigns for IM Scotland. Reporting to the Head of Marketing Acquisition, you’ll play a key role in shaping and executing go-to-market strategies that increase market share, strengthen brand awareness and generate high-quality pipeline. Working closely with Business Development, legal teams and central marketing colleagues, you’ll ensure campaigns are aligned across the full buyer journey and deliver measurable impact. This is a fantastic opportunity for a strategic yet hands-on marketer who thrives in a fast-paced, collaborative environment and enjoys seeing campaigns make a real commercial difference.
Your Responsibilities
- Creating and delivering integrated, business-aligned marketing campaign strategies with clear objectives and KPIs
- Working closely with Business Development and legal teams to support growth, pipeline generation and buyer journey progression
- Managing the end-to-end delivery of campaigns, ensuring activity is joined up, resources are used effectively and budgets are well controlled
- Measuring, analysing and reporting on campaign performance, sharing insight and learning to continuously improve future activity
- Attending weekly trading meetings and providing clear updates on campaign performance and actions
- Ensuring all marketing activity aligns to Irwin Mitchell brand guidelines and tone of voice
- Managing relationships with third-party suppliers and platforms such as Dynamics, Dot Digital, Splash, Foleon, Canva and Irongate
- Leading post-campaign analysis and embedding feedback and learning into future planning
- Line managing and developing Campaigns and Events Executives, providing coaching, support and clear direction
- Building strong relationships with key internal and external stakeholders
Essential experience and skills
- Degree qualified or CIM qualified (or equivalent experience)
- Extensive experience developing and delivering go-to-market marketing strategies
- Proven success running personalised, targeted, multi-channel marketing campaigns
- Strong understanding of complex sales cycles and full-funnel marketing
- Experience using marketing platforms such as Dynamics, Sitecore, Dot Digital, Splash or Lead Forensics
- Strong analytical skills with a data-driven approach to campaign optimisation
- Excellent organisation and project management skills, with the ability to manage multiple campaigns simultaneously
- Confident communication skills and the ability to engage a wide range of stakeholders
- Experience managing budgets, suppliers and external agencies
- A collaborative leadership style with experience supporting and developing team members
Desirable
- Experience within the legal or wider professional services sector
- Proposition development experience
- Previous line management experience
25 days holidays as standard plus bank holidays - you can ‘buy’ up to 35hrs of extra holiday too. Generous and flexible pension schemes. Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid) Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services. Irwin Mitchell LLP is an equal opportunity employer.
Marketing Campaigns Manager (6123) in Scotland employer: Irwin Mitchell
Contact Detail:
Irwin Mitchell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaigns Manager (6123) in Scotland
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in campaign management. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This visual evidence of your expertise can really set you apart during interviews and discussions.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns. Be ready to discuss how you can contribute to their goals and align with their brand voice. It shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take that extra step. Plus, it gives you a chance to showcase your enthusiasm for joining our team at StudySmarter.
We think you need these skills to ace Marketing Campaigns Manager (6123) in Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Campaigns Manager. Highlight your experience with integrated marketing campaigns and any specific tools mentioned in the job description, like Dynamics or Dot Digital. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your strategic mindset can help us grow. Be sure to mention your experience with multi-channel campaigns and how you’ve driven results in the past.
Showcase Your Analytical Skills: We love data-driven marketers! In your application, share examples of how you've measured and optimised campaign performance. This will show us that you understand the importance of analytics in shaping successful marketing strategies.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.
How to prepare for a job interview at Irwin Mitchell
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful marketing campaigns you've led. Be ready to discuss specific strategies, objectives, and KPIs you set, as well as the measurable impact they had. This will show your potential employer that you can deliver results.
✨Understand the Buyer Journey
Familiarise yourself with the full buyer journey and how integrated marketing campaigns fit into it. Be prepared to explain how you’ve aligned campaigns with different stages of the buyer journey in past roles. This demonstrates your strategic thinking and understanding of complex sales cycles.
✨Showcase Your Analytical Skills
Be ready to talk about how you measure and analyse campaign performance. Bring examples of how you've used data to optimise campaigns and improve future activities. This will highlight your data-driven approach, which is crucial for the role.
✨Build Relationships
Since this role involves collaborating with various teams and stakeholders, think of examples where you've successfully built relationships in previous positions. Discuss how you managed these relationships and the positive outcomes that resulted. This will showcase your collaborative leadership style.