At a Glance
- Tasks: Join our press office to create impactful stories and manage media relations.
- Company: Irwin Mitchell is a leading law firm focused on personal injury and medical negligence.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration across teams.
- Other info: This is a 12-month fixed-term contract covering maternity leave.
- Why this job: Make a real impact in media while working in a dynamic, supportive environment.
- Qualifications: Ideal for those with media experience, strong writing skills, and a passion for PR.
The predicted salary is between 28800 - 43200 £ per year.
Overview
We're looking for a PR professional to join the busy Irwin Mitchell press office – helping to maximise media coverage across national, regional, and broadcast media. You'll manage content on our news site and social channels, support day-to-day PR delivery, and respond to media enquiries—focusing on key regional offices and business units. Working closely with Legal, Business Development, and Marketing teams, you'll align PR activity with business strategy to secure targeted media coverage. This role primarily supports our personal injury and medical negligence teams.
This is a 12-month fixed-term contract covering maternity leave.
Responsibilities
- Collaborate with colleagues across the business to identify and develop stories that generate strategic media coverage, drafting press releases and comments for approval.
- Take a strategic, ROI-focused approach to PR to maintain and grow editorial share of voice in regional and national media. Working with colleagues and clients to write impactful human stories which will attract the attention of the mainstream UK media.
- Help drive new client enquiries through impactful media coverage.
- Contribute to integrated marketing and PR campaigns.
- Safeguard the business from legal or reputational risk in media activity applying relevant media law to all activity (e.g. defamation, GDPR, court orders).
- Support clients and colleagues involved in PR activity, including media handling at public court hearings.
- Deliver basic media training and interview prep for legal teams.
- Use media monitoring tools and Google Analytics to report on coverage and inform future strategy.
- Develop newsgathering processes to turn insights into timely content.
- Monitor breaking news for opportunities to provide comment.
- Help manage the Press Office inbox and phone line, acting as a first point of contact for journalists.
- Track and report on PR activity, focusing on ROI and external comms KPIs.
- Collaborate with colleagues in BD and Marketing to amplify media stories across other digital and social channels.
- Align PR with Digital Marketing and SEO teams to maximise content visibility and performance.
About you
- Direct experience and thorough understanding of the media, either as a journalist or from direct PR experience dealing day-to-day with national and regional media with a demonstrable track record of achieving widespread coverage.
- Strong writing skills, able to create human interest case studies quickly and accurately that attract the attention of the mainstream media in the UK.
- Experience in professional services or consumer PR.
- An understanding of markets relevant to Irwin Mitchell, particularly Personal Injury and Medical Negligence.
- Proficient in using media databases and monitoring tools.
- Experience contributing to social media accounts and digital PR strategies.
- Knowledge of basic SEO techniques to optimise news content.
- Familiarity with website content management systems.
- Applicable knowledge of media law, including defamation, GDPR, and court reporting.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Legal
Industries
- Law Practice
#J-18808-Ljbffr
Press Officer in Manchester employer: Irwin Mitchell
Irwin Mitchell LLP is an exceptional employer, offering a supportive and collaborative work environment in Birmingham's leading Medical Negligence team. With a strong focus on employee well-being, generous holiday allowances, and opportunities for professional growth, you will be empowered to make a meaningful impact while receiving comprehensive support throughout your career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Press Officer in Manchester
✨Tip Number 1
Familiarise yourself with the latest trends in PR and media, especially within the legal sector. Understanding how personal injury and medical negligence stories are covered can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the PR and legal fields. Attend industry events or webinars to connect with people who might provide insights or even referrals for the Press Officer role at Irwin Mitchell.
✨Tip Number 3
Stay updated on current affairs, particularly in the legal domain. Being able to discuss recent cases or media coverage related to personal injury and medical negligence will demonstrate your passion and knowledge during the interview.
✨Tip Number 4
Prepare examples of your previous PR work that resulted in successful media coverage. Be ready to discuss how you approached these projects and the strategies you used to engage journalists effectively.
We think you need these skills to ace Press Officer in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in PR and media. Focus on your writing skills and any previous roles where you've successfully managed media relations or created impactful content.
Craft a Compelling Cover Letter:In your cover letter, emphasise your understanding of the legal sector, particularly personal injury and medical negligence. Share specific examples of how you've generated media coverage and aligned PR strategies with business goals.
Showcase Your Writing Skills:Include samples of your writing, such as press releases or articles, that demonstrate your ability to create engaging human interest stories. This will showcase your strong writing skills, which are crucial for this role.
Highlight Relevant Tools and Techniques:Mention your proficiency with media monitoring tools, Google Analytics, and any experience with SEO techniques. This shows you are equipped to track PR activity and optimise content visibility.
How to prepare for a job interview at Irwin Mitchell
✨Know Your Media Landscape
Familiarise yourself with the current media landscape, especially in relation to personal injury and medical negligence. Be prepared to discuss recent news stories and how they relate to the role, showcasing your understanding of what makes a story newsworthy.
✨Showcase Your Writing Skills
Bring examples of your writing, such as press releases or articles you've authored. This will demonstrate your ability to create compelling narratives that attract media attention, which is crucial for the Press Officer role.
✨Understand Media Law
Brush up on relevant media laws, including defamation and GDPR. Be ready to discuss how you would apply this knowledge in your PR activities to safeguard the company from legal risks.
✨Prepare for Scenario Questions
Expect scenario-based questions where you might need to outline how you would handle specific media inquiries or crises. Think about past experiences where you've successfully navigated similar situations and be ready to share those insights.
