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For Companies At a Glance
- Tasks: Support marketing operations, streamline processes, and enhance user experiences.
- Company: Dynamic firm focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Why this job: Join a new role to shape marketing operations and make a real impact.
- Qualifications: Experience in marketing operations and a passion for technology.
- Other info: Collaborative environment with a focus on data-driven decision making.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing Operations Specialist will support the Head of Marketing Operations in leading the operational aspects of the Business Development and Marketing team. This role is essential in ensuring seamless coordination, efficient processes, and optimal performance across all marketing functions. You will play a key role in connecting our Go-to-Market (GTM) strategy with actionable data insights, ensuring that marketing activity is measurable, efficient, and compliant with GDPR and data privacy best practices. This is a newly created role offering the opportunity to roll up your sleeves and build from the ground up — designing workflows, automation, and integrations that enhance user experiences and drive qualified leads to support our lawyers in identifying and nurturing future clients.
What you’ll be doing:
- Support the Head of Marketing Operations in developing and refining marketing processes to improve efficiency, transparency, and performance tracking.
- Build and manage end-to-end workflows that connect marketing activity with business development outcomes.
- Collaborate across teams to ensure smooth campaign execution, accurate reporting, and consistent use of marketing systems and data.
- Play a key role in maintaining and optimizing the marketing technology stack, which includes a new website platform built on Sitecore Cloud, Dynamics 365 CRM, and Dotdigital for marketing automation and email campaigns.
- Help connect GTM strategy with performance insights by creating dashboards and reports that track marketing KPIs, lead generation, and campaign effectiveness.
- Maintain data quality and hygiene within Dynamics and other marketing systems to support accurate reporting.
- Provide insights that inform marketing and business development decisions, ensuring alignment with firm-wide strategic goals.
- Ensure all marketing and data processes adhere to GDPR and relevant data privacy regulations and educate internal stakeholders on data best practices and compliance obligations.
About You
What we’re looking for:
- Extensive experience in marketing operations, marketing automation, or a similar role.
- Strong understanding of marketing technology ecosystems, including CRM, CMS, and marketing automation platforms.
- Hands-on experience with (or strong interest in learning) Sitecore Cloud, Microsoft Dynamics 365, and Dotdigital (or similar systems).
- Proven ability to streamline workflows, manage integrations, and enhance lead management processes.
- Strong analytical mindset with experience in reporting, dashboards, and performance tracking.
- Knowledge of data privacy and GDPR compliance as it relates to marketing and client engagement.
- Excellent communication skills and a collaborative, solutions-focused approach.
Marketing Operations Specialist employer: Irwin Mitchell
Contact Detail:
Irwin Mitchell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the marketing operations space on LinkedIn or at industry events. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, dashboards, or any automation you've implemented. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s marketing strategies. Be ready to discuss how you can enhance their GTM approach with actionable data insights. We want to see your analytical mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Marketing Operations Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Operations Specialist. Highlight your experience with marketing technology, automation, and any relevant projects that showcase your ability to streamline processes and improve efficiency.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about this role and how your skills align with our needs. Don’t forget to mention your understanding of GDPR and data privacy, as it's super important for us.
Showcase Your Analytical Skills: Since this role involves a lot of data insights and performance tracking, make sure to include examples of how you've used analytics in past roles. Whether it’s creating dashboards or reporting on KPIs, we want to see your analytical mindset in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Irwin Mitchell
✨Know Your Marketing Tech
Familiarise yourself with the marketing technology mentioned in the job description, like Sitecore Cloud and Dynamics 365. Be ready to discuss how you've used similar tools in the past or how you plan to get up to speed quickly.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive marketing decisions. Bring along any dashboards or reports you've created that demonstrate your ability to track performance and generate insights.
✨Understand GDPR and Data Privacy
Brush up on GDPR regulations and how they apply to marketing operations. Be prepared to discuss how you’ve ensured compliance in previous roles and how you would educate others on best practices.
✨Collaboration is Key
Think of examples where you've successfully collaborated across teams to execute campaigns or improve processes. Highlight your communication skills and how you can bring a solutions-focused approach to the role.