*Marketing BI Analyst (4795)

The Marketing BI Analyst will play a critical role in driving customer acquisition strategies by delivering actionable insights that support investment decisions. The primary objective is to reduce Customer Acquisition Cost (CAC) and enhance qualification and conversion rates. The ideal candidate understands the standard workflows and metrics of digital advertising and user engagement and is a master at slicing and dicing data to obtain meaningful insights.

• You will analyse marketing and sales data to identify trends, patterns, and insights that inform acquisition strategies.

• Developing and maintaining dashboards to track key performance indicators (KPIs) related to customer acquisition, CAC, qualification, and conversion rates.

• You will evaluate the effectiveness of marketing campaigns and initiatives, providing recommendations for optimisation.

• Conducting market research to understand customer behaviour, preferences, and trends.

• Providing data-driven insights to support investment decisions aimed at improving efficiency.

• You will work closely with marketing, sales, and finance teams to align strategies and ensure data accuracy.

• Utilising predictive modelling to forecast acquisition outcomes and inform strategic planning.

• Ensuring the accuracy and integrity of data used for analysis and reporting., Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.

Additional Information

As part of the Irwin Mitchell Group’s on-boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.

We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.

The employment screening process will fully comply with Data Protection and other applicable laws.

• You will have proven experience as a Marketing Business Analyst.

• Be proficient in data analysis tools and techniques as well as having a strong knowledge in the Marketing tech stack.

• You will have experience in managing GA4 data structures (table definitions, extract methods, event management, etc…)

• Have a familiarity with forecasting models, tools and processes.

• Familiarity with business analysis methodologies and tools, project management strategies, and stakeholder management.

• Have experience working in a multi-disciplined marketing, sales and business development team within a professional services organisation.

• Previous CRM experience is essential.

• 25 days holidays as standard plus bank holidays – You can ‘buy’ up to 35hrs of extra holiday too.

• Generous and flexible pension schemes.

• Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)

• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!