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- Tasks: Boost conversion rates and reduce customer acquisition costs through data-driven insights.
- Company: Join a diverse and inclusive workplace committed to social responsibility.
- Benefits: 25 days holiday, flexible pension schemes, and well-being initiatives.
- Why this job: Make a real impact in digital marketing while collaborating with creative minds.
- Qualifications: Experience in CRO, strong analytical skills, and excellent communication.
- Other info: Enjoy a hybrid working model and opportunities for personal growth.
The predicted salary is between 28800 - 48000 £ per year.
We’re looking for a Conversion Rate Optimisation (CRO) Executive to help us make every click count. In this role, you’ll be at the heart of our digital marketing strategy, driving improvements that boost conversion rates and reduce customer acquisition costs. Working closely with our Paid Media Manager and wider marketing team, you’ll use data-driven insights to shape campaigns that deliver real impact.
What you’ll be doing:
- Analysing website and landing page performance to uncover opportunities for improvement.
- Designing and running A/B tests to enhance user experience and increase conversions.
- Monitoring CRO initiatives and sharing actionable insights with the team.
- Collaborating on strategies to reduce CAC and optimise budget allocation.
- Using tools like Google Analytics and Hotjar to interpret data and report on performance.
- Staying ahead of industry trends to keep our approach fresh and effective.
- Working with designers, developers, and content creators to implement optimisation changes.
About You:
- Hands-on experience in CRO or a similar role, with a proven track record of improving conversion rates.
- Strong analytical skills and familiarity with leading CRO tools.
- A proactive, results-focused mindset and the ability to adapt quickly.
- Excellent communication skills to present data clearly to technical and non-technical audiences.
- A creative approach to testing and optimisation.
- Experience with Sitecore or similar platforms.
- A degree in Marketing, Business, Data Analytics, or a related field would be desirable.
Our Benefits - What We Can Offer You:
- 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
- Generous and flexible pension schemes.
- Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid).
- Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
- A wide range of well-being initiatives to encourage positive mental health both in and out of the workplace.
- Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024! Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim. Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are.
CRO Executive in Leeds employer: Irwin Mitchell
Contact Detail:
Irwin Mitchell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Executive in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRO successes. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO. Be ready to discuss your analytical approach and how you've used data to drive results. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRO Executive in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRO role. Highlight your hands-on experience in conversion rate optimisation and any relevant tools you've used. We want to see how your skills align with what we’re looking for!
Showcase Your Analytical Skills: Since this role is all about data-driven insights, don’t shy away from showcasing your analytical prowess. Include specific examples of how you’ve used data to drive improvements in past roles. We love numbers that tell a story!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRO and how you can contribute to our team. Keep it engaging and make sure it reflects your personality – we want to get to know you!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s make every click count together!
How to prepare for a job interview at Irwin Mitchell
✨Know Your Data
Make sure you’re familiar with key metrics related to conversion rates and customer acquisition costs. Brush up on tools like Google Analytics and Hotjar, as you’ll likely be asked how you’ve used them in past roles to drive improvements.
✨Showcase Your A/B Testing Experience
Be ready to discuss specific A/B tests you've designed and run. Highlight the outcomes and what you learned from those experiences. This will demonstrate your hands-on experience and creative approach to optimisation.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. You’ll need to present findings to both technical and non-technical audiences, so being able to communicate effectively is key. Think of examples where you’ve done this successfully.
✨Stay Ahead of Trends
Research current trends in CRO and digital marketing. Be prepared to discuss how you keep your strategies fresh and effective. Showing that you’re proactive about learning will impress the interviewers and align with their innovative culture.
