*Head of Brand and External Communications (4780)

The Head of Brand & External Communications will lead the development and execution of brand and communication strategies within the Business Development and Marketing team. This senior leadership role is responsible for reinforcing brand identity and managing external communications. This role is pivotal in setting the strategic direction for audience targeting and messaging, ensuring all communications are consistent and aligned with our value proposition.

• Develop and implement a comprehensive brand and communication strategy that aligns with the company’s goals.

• Lead and mentor the marketing and BD team, fostering a collaborative and innovative environment.

• Identify and define target audiences, ensuring messaging resonates and engages effectively.

• Ensure all external communications are consistent with the brand’s voice, tone, and messaging.

• Oversee the creation of high-quality content across various channels, including digital, print, and social media.

• Reinforce brand identity and increase consistency across all marketing channels in line with strategic requirements.

• Oversee the production of brand guidelines, central assets, and creative content for executing channel plans.

• Audit brand performance with support from client insights and manage public crises.

• Responsible for the regional marketing approach.

• Build and maintain strong relationships with key stakeholders, including media, partners, and customers.

• Establish and track KPIs to measure the effectiveness of communication strategies and campaigns.

• Develop and implement crisis communication plans to protect and enhance the company’s reputation., Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.

Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.

Additional Information

As part of the Irwin Mitchell Group’s on-boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.

We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.

The employment screening process will fully comply with Data Protection and other applicable laws.

• Proven experience in a senior brand and communications role within a large organisation.

• Strong understanding of both B2B and B2C markets.

• Expertise in developing and implementing brand strategies.

• Experience in managing social media channels and external communications.

• Proficiency in crisis management and public relations.

• Excellent project management skills.

• In-depth knowledge of brand management and external communications.

• Understanding of market dynamics in both B2B and B2C sectors.

• 25 days holidays as standard plus bank holidays – You can ‘buy’ up to 35hrs of extra holiday too.

• Generous and flexible pension schemes.

• Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)

• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.

We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.

We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!