Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Boost conversion rates and reduce costs through data-driven insights and A/B testing.
- Company: Join a leading digital marketing team focused on innovation and impact.
- Benefits: 25 days holiday, flexible pension, volunteering days, and health memberships.
- Why this job: Make every click count while working in a supportive and dynamic environment.
- Qualifications: Experience in CRO, strong analytical skills, and a creative mindset.
- Other info: Ranked among the Best Workplaces for Wellbeing, with a commitment to diversity and social responsibility.
The predicted salary is between 28800 - 48000 £ per year.
We’re looking for a Conversion Rate Optimisation (CRO) Executive to help us make every click count. In this role, you’ll be at the heart of our digital marketing strategy, driving improvements that boost conversion rates and reduce customer acquisition costs. Working closely with our Paid Media Manager and wider marketing team, you’ll use data-driven insights to shape campaigns that deliver real impact.
What you’ll be doing:
- Analysing website and landing page performance to uncover opportunities for improvement.
- Designing and running A/B tests to enhance user experience and increase conversions.
- Monitoring CRO initiatives and sharing actionable insights with the team.
- Collaborating on strategies to reduce CAC and optimise budget allocation.
- Using tools like Google Analytics and Hotjar to interpret data and report on performance.
- Staying ahead of industry trends to keep our approach fresh and effective.
- Working with designers, developers, and content creators to implement optimisation changes.
About You:
- Hands-on experience in CRO or a similar role, with a proven track record of improving conversion rates.
- Strong analytical skills and familiarity with leading CRO tools.
- A proactive, results-focused mindset and the ability to adapt quickly.
- Excellent communication skills to present data clearly to technical and non-technical audiences.
- A creative approach to testing and optimisation.
- Experience with Sitecore or similar platforms.
- A degree in Marketing, Business, Data Analytics, or a related field would be desirable.
Our Benefits - What We Can Offer You:
- 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
- Generous and flexible pension schemes.
- Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid).
- Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
- A wide range of well-being initiatives to encourage positive mental health both in and out of the workplace.
- Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
- Ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!
- Commitment to being a diverse and inclusive workplace where our colleagues can flourish.
- Established inclusion network groups across our business to support diversity and inclusion.
- Commitment to Social Responsibility, community investment activity and tackling climate change.
CRO Executive in Birmingham employer: Irwin Mitchell
Contact Detail:
Irwin Mitchell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Executive in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRO successes. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Be ready to discuss your analytical approach and how you've used data to drive results in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRO Executive in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRO Executive role. Highlight your hands-on experience in conversion rate optimisation and any relevant tools you've used, like Google Analytics or Hotjar. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRO and how your proactive mindset can drive results. Don’t forget to mention any creative approaches you’ve taken in past roles that led to successful outcomes.
Showcase Your Analytical Skills: Since this role is all about data-driven insights, make sure to showcase your analytical skills in your application. Share specific examples of how you’ve analysed performance data and implemented changes that improved conversion rates. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to us. Plus, you’ll get to see more about our culture and values while you’re at it!
How to prepare for a job interview at Irwin Mitchell
✨Know Your Data
Make sure you brush up on your analytical skills before the interview. Be ready to discuss how you've used data to drive conversion rates in past roles. Familiarity with tools like Google Analytics and Hotjar will definitely give you an edge.
✨Showcase Your A/B Testing Experience
Prepare examples of A/B tests you've designed and run. Talk about the outcomes and what you learned from them. This shows that you not only understand the theory but have practical experience in optimising user experiences.
✨Communicate Clearly
Since you'll be presenting data to both technical and non-technical audiences, practice explaining complex concepts in simple terms. This will demonstrate your excellent communication skills and your ability to collaborate effectively with different teams.
✨Stay Ahead of Trends
Research current trends in CRO and digital marketing. Being able to discuss recent developments or innovative strategies during your interview will show that you're proactive and passionate about the field.
