Creative Strategist / Personal Brand Consultant
Dubai / Remote | Consultancy Project
I’m looking for an experienced Personal Brand Consultant / Creative Strategist to help me build the complete creative strategy for my personal brand on Instagram.
This is NOT a videographer, video editor, social media manager or content creator role.
What I need first is someone who has genuinely built personal brands for founders and business owners before and can come in at a strategic level, understand me, my business, my audience and my goals, and then develop the creative direction that the wider content team can execute.
The project
I want to work closely with someone over a small number of consultancy/strategy days to develop a detailed 3–6 month personal brand strategy.
The end result should essentially be a complete creative playbook that I can hand to a videographer, editor and social media manager and say:
This is the brand. This is who we're speaking to. This is what we're trying to communicate. This is what we create. This is how we film it. This is how we edit it. And this is how everything should look, sound and feel.
I'm not looking for a generic content calendar or a list of Reel ideas.
I want someone to go much deeper than that.
The strategy should cover:
Positioning & Messaging
- Personal brand positioning
- Core messages and themes
- Tone of voice
- How my personality should come across through the content
- What I should and shouldn't talk about
- How we communicate my expertise without every piece of content feeling like an advert
- How we make the content specifically resonate with the type of businesses I want to attract
Content Strategy
- Overall content pillars
- The balance between educational, opinion-led, personal, relationship-building, authority-building and business-focused content
- Recommended posting frequency
- Reel, carousel, image and Story balance
- Recurring content formats and series
- How different types of content should work together across a month
- What should be designed for reach vs engagement vs trust vs enquiries
- How the strategy should develop over the first 3–6 months
Creative Direction
- Overall visual identity for the Instagram account
- Fonts and typography
- Colour palette
- Caption/subtitle styling
- Graphics and overlays
- Covers and thumbnails
- Editing style
- Music and sound direction
- How polished vs natural the content should feel
- Rules that allow multiple editors or creators to produce content that still feels like the same brand
Filming Direction
- Where content should be filmed
- Recommended locations and environments
- Camera style and framing
- Lighting
- Wardrobe considerations
- Planned vs spontaneous content
- Professional vs relaxed filming
- Talking-to-camera vs conversational/interview-style content
- B-roll requirements
- What should be captured during each filming day
- How we can batch enough content without everything looking like it was filmed at the same time
Scriptwriting Framework
- How hooks should be written
- Recommended script structures
- Length and pacing
- How my natural way of speaking should be retained
- How opinion-led content should differ from educational content
- CTAs and how frequently they should be used
- Rules and examples that future scriptwriters can work from
Publishing & Growth
- Posting frequency and scheduling
- Recommended posting times
- Story strategy
- How organic content should interact with paid promotion
- What content should potentially be promoted
- How performance should be reviewed
- What we should test and optimise over the first 3–6 months
Who the brand needs to reach
My business works specifically with design-led residential and commercial companies, particularly established interior designers, architectural design companies and bespoke project businesses.
So an understanding of the interior design, architecture, high-end property or wider design world would be a major advantage.
More importantly, you need to have a very strong eye for design and detail.
I don't want a generic \"business influencer\" personal brand.
The brand needs to feel considered, design-led and relevant to the level of businesses we're trying to attract while still feeling natural and personal to me.
The experience I'm looking for
This is the most important part.
You must have previous experience strategically building personal brands for founders, directors, entrepreneurs or business owners.
I'm not looking for a portfolio of Reels you've edited.
I'm not looking for examples of company Instagram pages you've managed.
And I'm not particularly interested in how technically impressive your video editing is.
I want to see personal brands where you were responsible for the thinking behind them.
I want to understand:
- Who the person was
- What their brand looked like before you became involved
- What you changed
- The strategy you developed
- The creative direction you created
- How you developed their messaging
- How the content evolved
- What the brand looks like now
- What results your work produced
Ideally, you've done this multiple times and can show me several founder-led personal brands where you've played a meaningful strategic role.
What I'm looking to commission
This will initially be a consultancy/strategy project, rather than an ongoing full-time or freelance content role.
I expect this could involve several strategy sessions/workshops together, followed by the creation of the complete personal brand strategy and creative playbook.
I'm open to working with an individual consultant, specialist personal branding consultancy or small creative strategy agency.
The important thing is the experience and quality of the person who will actually be developing the strategy.
There may also be an opportunity for ongoing monthly consultancy after the initial project to review performance and help evolve the strategy, but execution will be handled separately.
When applying
Please don't just send me a CV or general agency portfolio.
Please send:
- 2–3 founder/business owner personal brands you've strategically worked on
- Links to their Instagram accounts
- A short explanation of exactly what you were responsible for
- Examples of personal brand strategies or creative direction you've developed, where you're able to share them
- Any measurable results from those projects
- Your experience within interior design, architecture, property or other design-led industries, if applicable
- How you would normally approach a personal brand strategy project like this
- Your consultancy/day/project rates
- Your availability
If your experience is primarily filming, editing Reels or managing company social media accounts, this isn't the role I'm looking to fill.
I'm looking for the person who develops the strategy that those people execute.
