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For Companies At a Glance
- Tasks: Drive Google Ads campaigns and optimise PPC and SEO strategies for growth.
- Company: Join IronmongeryDirect, the UK's leading supplier of architectural ironmongery with over 50 years of trust.
- Benefits: Enjoy hybrid working, 25 days leave, private healthcare, and a performance bonus.
- Why this job: Make a real impact in a dynamic culture where your ideas shape our success.
- Qualifications: Experience with PPC platforms, Google Ads, and strong analytical skills required.
- Other info: Collaborate with an expert team and manage multi-million-pound budgets.
The predicted salary is between 28800 - 42000 £ per year.
About Us
At IronmongeryDirect, we have been a trusted name in architectural ironmongery for over 50 years. What started as a traditional ironmongery shop has since grown into the UK's leading direct supplier, delivering thousands of parcels each week. With a vast range of over 18,000 high-quality products available for next-day delivery, we are the reliable choice for tradespeople who value efficiency, expert advice, and top-tier service. If you are looking to be part of a dynamic, growing company that is built on a foundation of trust and excellence, we would love to hear from you.
About the Role
Are you ready to take your digital marketing career to the next level? At IronmongeryDirect, we are on the hunt for a Search Marketing Executive who is passionate about performance and driven by results. This is your chance to make a real impact in a fast-paced, data-led environment, where your ideas and skills will shape our success.
In this exciting role, you will be at the heart of our PPC and SEO strategy, optimising campaigns, discovering new growth opportunities, and driving serious revenue. From managing our Google Ads accounts across Text, Shopping, and Display, supporting SEO opportunities, and working with our agency partners.
What makes this role special? You will be working with multi-million-pound budgets and collaborating with an expert team that thrives on data and innovation. As our top-performing digital channel, Search plays a major role in the business and gets visibility at the highest levels. Your work will drive the business forward and help shape the future of both our Paid and Organic strategy.
We offer a hybrid working model, with one day in the office and four from home, giving you the flexibility to work in a way that suits you. Most importantly, you will be part of a dynamic and collaborative culture where your impact truly matters.
If you are ready to grow your career, manage big budgets, and have fun doing it, apply now and help us keep IronmongeryDirect at the top of the search game.
Key Responsibilities
- Take the reins on our day-to-day Google Ads campaigns.
- Deliver insights that matter through regular reports (weekly, monthly, quarterly) that inform strategy.
- Tweak and fine-tune our product feed to optimise our Shopping campaigns.
- Run keyword research and analyse current PPC campaigns to unlock smarter performance.
- Manage campaigns alongside our Search Manager, from Text to Shopping to Display.
- Track campaign performance, identify new growth areas, and optimise to hit KPIs.
- Create standout content and ad copy.
- Regularly run competitor analyses and auction insights.
- Keep up with the latest trends and tech in both Paid and Organic Search.
- Take charge of ad hoc initiatives that make a real impact across the team and the wider business.
About You
- Proficiency in PPC platforms with hands-on experience in Google Ads & Bing Ads.
- Experience with all Google campaign types, including Search, Shopping, Display, Video, and Performance Max.
- Analytical skills to analyse data, identify trends, and draw meaningful conclusions.
- Strong communication and presentation skills, both written and verbal.
- Advanced knowledge of Microsoft Excel/Google Sheets.
- Demonstrate alignment with our company culture.
- Strong organisational skills and attention to detail.
- Working knowledge of reporting tools such as Google Analytics and Data Studio.
- Understanding of PPC conversion tracking including Google Tag Manager.
- Understanding of the wider digital marketing mix, including SEO.
What We Offer
- 25 days annual leave plus public bank holidays.
- Hybrid working arrangements.
- 40 hours of training & development investment per employee annually.
- Private healthcare (subsidised) for employees and their families.
- Health & Wellbeing support via Health Shield.
- Performance-related annual bonus.
- Bi-monthly WOW awards for outstanding contributions.
- Staff discounts on our extensive product range.
- Long service awards.
- Two paid volunteer days per year.
- £500 refer-a-friend incentive scheme.
Become a part of the IronmongeryDirect team, where expertise, collaboration, and customer success are at the heart of everything we do. Apply now and take the opportunity to make a meaningful impact in a dynamic, fast-growing environment.
Search Marketing Executive - Hybrid employer: Ironmongery Direct
Contact Detail:
Ironmongery Direct Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Marketing Executive - Hybrid
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO, especially those relevant to e-commerce. This will not only help you during interviews but also show your genuine interest in the role and the industry.
✨Tip Number 2
Network with current or former employees of IronmongeryDirect on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can be a great advantage during your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised PPC campaigns in the past. Be ready to share metrics that demonstrate your impact, as this aligns perfectly with the data-driven focus of the role.
✨Tip Number 4
Stay updated on the latest tools and technologies in digital marketing, particularly Google Ads and analytics platforms. Showing that you're proactive about learning can set you apart from other candidates.
We think you need these skills to ace Search Marketing Executive - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and SEO. Focus on specific achievements, such as successful campaigns you've managed or data-driven results you've achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role at IronmongeryDirect. Mention specific tools and platforms you are proficient in, like Google Ads and Bing Ads.
Showcase Analytical Skills: Provide examples of how you've used data to inform marketing strategies. Discuss any tools you've used, such as Google Analytics or Data Studio, to analyse campaign performance.
Highlight Team Collaboration: Since the role involves working with an expert team, mention any previous experiences where you collaborated effectively with others. This could include working with agency partners or cross-functional teams.
How to prepare for a job interview at Ironmongery Direct
✨Know Your PPC Inside Out
Make sure you have a solid understanding of Google Ads and Bing Ads, including all campaign types. Be prepared to discuss your hands-on experience and any successful campaigns you've managed in the past.
✨Showcase Your Analytical Skills
Be ready to demonstrate how you've used data to drive decisions in previous roles. Bring examples of reports you've created and insights you've derived from analysing PPC performance.
✨Stay Current with Trends
Familiarise yourself with the latest trends in both Paid and Organic Search. Mention any recent changes in the industry that could impact IronmongeryDirect's strategy, showing that you're proactive and informed.
✨Prepare for Competitor Analysis
Understand the competitive landscape of the architectural ironmongery market. Be ready to discuss how you would approach competitor analyses and what insights you would look for to keep IronmongeryDirect ahead.
