At a Glance
- Tasks: Lead marketing efforts in EMEA, driving demand and pipeline growth.
- Company: Join Ironclad, the top AI contracting platform trusted by global leaders.
- Benefits: Enjoy comprehensive health coverage, generous leave policies, and monthly stipends.
- Why this job: Be a pioneer in building our EMEA marketing strategy and make a real impact.
- Qualifications: 6-8 years of B2B SaaS marketing experience and strong collaboration skills.
- Other info: Hybrid role based in London with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Ironclad is the leading AI contracting platform that transforms agreements into assets. Contracts move faster, insights surface instantly, and agents push work forward, all with you in control. Whether you’re buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead.
We’re hiring our first marketer in EMEA to build and scale our regional pipeline engine from the ground up. This role will own our new business pipeline goals for the region and be responsible for designing and executing a full-funnel demand generation strategy that drives awareness, pipeline, and revenue. This is a hands-on role for a marketer that thrives in builder mode, across digital and in-person programs – someone who can think strategically, execute across channels, and partner closely with sales to accelerate growth. You’ll act as the revenue marketing team’s on-the-ground field marketer in EMEA, while leveraging global playbooks, campaigns, and infrastructure from our North America team. This is a hybrid role based out of our London office. Office attendance is required at least twice a week on Tuesdays and Thursdays for collaboration and connection. There may be additional in-office days for team or company events.
What You’ll Do:
- Own EMEA Demand & Pipeline
- Own the demand generation strategy and pipeline target for EMEA
- Build a regional marketing plan aligned to revenue goals, GTM priorities, and Sales needs
- Forecast, track, and optimize pipeline contribution and ROI across programs
- Plan and execute field marketing activities
- Partnering with the digital team in HQ on multi-channel campaigns and content
- Localize and adapt global campaigns, messaging, and content for EMEA audiences
- Build and manage the EMEA marketing calendar, coordinating launches and activations across teams
- Own and execute in-person and field marketing programs including regional events, executive dinners, roadshows, and community activations
- Partner closely with Sales to align events to target accounts, active opportunities, and pipeline acceleration
- Act as the primary marketing partner to EMEA Sales leadership
- Align tightly with Sales on targeting, account priorities, and deal support
- Partner with:
- Partner marketing to design and execute co-marketing programs
- Demand Gen to leverage playbooks and shared channels
- Product Marketing & Brand to ensure consistent, compelling messaging
- Marketing Ops & Analytics to ensure clean execution and measurement
What We’re Looking For:
- 6-8+ years of B2B SaaS demand generation experience, ideally in high-growth environments
- Proven experience owning a regional pipeline number and driving measurable revenue impact
- Strong marketing generalist skillset
- Experience executing field marketing and in-person events
- Deep comfort partnering with Sales
- Experience localizing or building marketing programs for EMEA markets
- Highly organized, self-directed, and comfortable working autonomously as a first regional hire
- Data-driven mindset with a strong bias toward testing, learning, and optimization
UK Employee Benefits at Ironclad:
- Private Medical & Dental insurance, covered at 100% for you and dependents
- Life assurance and Income Protection
- Generous leave policies, including parental leave, medical leave, and compassionate leave
- Family-forming support through Maven for you and your partner
- Monthly stipends for wellbeing, hybrid work, and (if applicable) phone use
- Standard pension contribution scheme
- Regular team events to connect, recharge, and have fun
- And most importantly, the opportunity to help build the company you want to work at
Candidates must have the unrestricted right to work in the United Kingdom.
Marketing Lead, EMEA in London employer: Ironclad
Contact Detail:
Ironclad Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show up and shine! If you get the chance to attend any industry events or meetups, make sure you’re there. It’s a great way to showcase your personality and skills in person, which can really set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Ironclad, and express your interest. A well-crafted message can go a long way in getting noticed.
✨Tip Number 4
Leverage our website! When you find a role that excites you, apply through our site. It shows you’re serious about joining the team and helps us keep track of your application more easily.
We think you need these skills to ace Marketing Lead, EMEA in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Lead role. Highlight your B2B SaaS experience and any specific achievements that align with our goals at Ironclad. We want to see how you can drive demand generation in EMEA!
Showcase Your Strategy Skills: In your application, don’t just list your past roles; explain how you've built and executed marketing strategies before. We’re looking for someone who can think strategically and has a proven track record of driving measurable revenue impact.
Be Authentic: Let your personality shine through! We value authenticity and want to know what makes you tick. Share your passion for marketing and how you can contribute to our team culture at Ironclad.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Ironclad
✨Know Your Numbers
As a Marketing Lead, you'll need to own the demand generation strategy and pipeline targets. Brush up on your metrics and be ready to discuss how you've driven measurable revenue impact in previous roles. This shows you understand the importance of data-driven decision-making.
✨Showcase Your Field Marketing Experience
Since this role involves executing field marketing activities, prepare examples of successful events or campaigns you've led. Highlight your ability to partner with sales and align marketing efforts with business goals, as this will be crucial for success in the EMEA market.
✨Understand the EMEA Market
Familiarise yourself with the unique challenges and opportunities within the EMEA region. Be ready to discuss how you would localise global campaigns and adapt messaging for different audiences. This demonstrates your strategic thinking and adaptability.
✨Be Ready to Collaborate
This role requires close collaboration with various teams, including Sales and Product Marketing. Prepare to discuss how you've successfully worked cross-functionally in the past. Emphasising your teamwork skills will show that you're a great fit for Ironclad's collaborative culture.