At a Glance
- Tasks: Lead marketing efforts in EMEA, driving demand and pipeline growth.
- Company: Join Ironclad, the top AI contracting platform trusted by global leaders.
- Benefits: Enjoy comprehensive health coverage, generous leave policies, and monthly stipends.
- Why this job: Be a pioneer in building our EMEA marketing strategy and make a real impact.
- Qualifications: 6-8 years of B2B SaaS marketing experience with a focus on demand generation.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Ironclad is the leading AI contracting platform that transforms agreements into assets. Contracts move faster, insights surface instantly, and agents push work forward, all with you in control. Whether you’re buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead.
We’re hiring our first marketer in EMEA to build and scale our regional pipeline engine from the ground up. This role will own our new business pipeline goals for the region and be responsible for designing and executing a full-funnel demand generation strategy that drives awareness, pipeline, and revenue. This is a hands-on role for a marketer that thrives in builder mode, across digital and in-person programs – someone who can think strategically, execute across channels, and partner closely with sales to accelerate growth. You’ll act as the revenue marketing team’s on-the-ground field marketer in EMEA, while leveraging global playbooks, campaigns, and infrastructure from our North America team. This is a hybrid role based out of our London office. Office attendance is required at least twice a week on Tuesdays and Thursdays for collaboration and connection. There may be additional in-office days for team or company events.
What You’ll Do:
- Own EMEA Demand & Pipeline
- Own the demand generation strategy and pipeline target for EMEA
- Build a regional marketing plan aligned to revenue goals, GTM priorities, and Sales needs
- Forecast, track, and optimize pipeline contribution and ROI across programs
- Plan and execute field marketing activities
- Partnering with the digital team in HQ on multi-channel campaigns and content
- Localize and adapt global campaigns, messaging, and content for EMEA audiences
- Build and manage the EMEA marketing calendar, coordinating launches and activations across teams
- Own and execute in-person and field marketing programs including regional events, executive dinners, roadshows, and community activations
- Partner closely with Sales to align events to target accounts, active opportunities, and pipeline acceleration
- Act as the primary marketing partner to EMEA Sales leadership
- Align tightly with Sales on targeting, account priorities, and deal support
- Partner with:
- Partner marketing to design and execute co-marketing programs
- Demand Gen to leverage playbooks and shared channels
- Product Marketing & Brand to ensure consistent, compelling messaging
- Marketing Ops & Analytics to ensure clean execution and measurement
What We’re Looking For:
- 6-8+ years of B2B SaaS demand generation experience, ideally in high-growth environments
- Proven experience owning a regional pipeline number and driving measurable revenue impact
- Strong marketing generalist skillset
- Experience executing field marketing and in-person events
- Deep comfort partnering with Sales
- Experience localizing or building marketing programs for EMEA markets
- Highly organized, self-directed, and comfortable working autonomously as a first regional hire
- Data-driven mindset with a strong bias toward testing, learning, and optimization
UK Employee Benefits at Ironclad:
- Private Medical & Dental insurance, covered at 100% for you and dependents
- Life assurance and Income Protection
- Generous leave policies, including parental leave, medical leave, and compassionate leave
- Family-forming support through Maven for you and your partner
- Monthly stipends for wellbeing, hybrid work, and (if applicable) phone use
- Standard pension contribution scheme
- Regular team events to connect, recharge, and have fun
- And most importantly, the opportunity to help build the company you want to work at
Candidates must have the unrestricted right to work in the United Kingdom.
Marketing Lead, EMEA employer: Ironclad Inc.
Contact Detail:
Ironclad Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate what you can bring to the table, especially for a hands-on role like the Marketing Lead at Ironclad.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Ironclad’s mission and values, and think about how your experience aligns with their goals. Tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Ironclad family. Let’s get you that dream job!
We think you need these skills to ace Marketing Lead, EMEA
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Lead role. Highlight your B2B SaaS experience and any demand generation strategies you've successfully implemented. We want to see how you can bring value to our EMEA team!
Showcase Your Achievements: Don’t just list your responsibilities; share specific results you've achieved in previous roles. Use numbers and metrics to demonstrate your impact on pipeline growth and revenue. This will help us understand your potential contribution to Ironclad.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits our culture and can thrive in a builder mode. Share your passion for marketing and how you approach challenges creatively.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Ironclad Inc.
✨Know Your Numbers
As a Marketing Lead, you'll need to own the demand generation strategy and pipeline targets. Brush up on your metrics and be ready to discuss how you've driven measurable revenue impact in previous roles. This shows you understand the importance of data-driven decision-making.
✨Showcase Your Strategic Thinking
Ironclad is looking for someone who can think strategically and execute across channels. Prepare examples of how you've built and executed marketing plans that align with revenue goals. Highlight your experience in localising campaigns for different markets, especially in EMEA.
✨Emphasise Collaboration Skills
This role requires close partnership with Sales and other teams. Be ready to share instances where you've successfully collaborated with sales teams or cross-functional partners to achieve common goals. Demonstrating your ability to work autonomously while still being a team player will set you apart.
✨Be Ready to Discuss Field Marketing
Since you'll be executing in-person and field marketing programmes, prepare to talk about your experience with events, roadshows, and community activations. Share specific examples of how these initiatives have contributed to pipeline acceleration and engagement with target accounts.