At a Glance
- Tasks: Lead innovative SEO/GEO strategies for a top skincare brand and enhance its global visibility.
- Company: Join Iris, a dynamic global agency that thrives on creativity and collaboration.
- Benefits: Competitive salary, career growth opportunities, and a chance to work with leading brands.
- Other info: Work in a supportive environment that values diversity and equal opportunities.
- Why this job: Be at the forefront of AI-driven search strategies and make a real impact in the beauty industry.
- Qualifications: Experience in SEO/GEO and strong leadership skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
Iris is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.
We are looking for an innovative and strategically minded Account Director to support in leading the global GEO strategy for a tier-1 global skincare giant. Enhancing the brand's visibility across key LLMs and Google search (including ChatGPT, Perplexity, AIO, AI Mode, and Gemini).
Operating across a complex global landscape, you will spearhead a workstream focused on Generative Engine Optimisation (GEO) and holistic search visibility, both on-site and off-site, across 10 strategic global lead markets, ensuring clients' brands are consistently cited and mentioned in AI‑powered search results for strategically important keywords and prompts. As AI transforms user behaviour, you will lead the pivot toward a modernised KPI framework that values offsite visibility and zero‑click search dominance just as much as onsite engaged sessions.
You will lead the strategic direction and long‑term growth of this pivotal account by guiding senior client relationships, shaping multi‑channel performance strategy, and empowering a global team to deliver outstanding results.
Responsibilities
- Strategic Leadership (The Shift to GEO)
- Pioneer the AI Search Strategy: Shape the account’s long‑term strategic direction by defining top‑line objectives that bridge traditional informational SEO and cutting‑edge GEO.
- Evolve KPI Frameworks: Guide the client through the transition from purely on‑site metrics (engaged sessions) to broader off‑site visibility metrics, ensuring strategy aligns with the reality of rising zero‑click, LLM‑driven searches.
- Performance Oversight: Monitor the team’s execution of content and technical strategies across projects. Step in at the right moments to ensure we are targeting the right user intents and maximising brand presence across both traditional SERPs and AI search engines.
- Senior Client Partnership & Advocacy
- Strategic Advisorship: Build trusted relationships with senior global and regional client stakeholders. Act as an authoritative voice who can challenge legacy thinking, handle disagreements constructively, and guide the client confidently into the new era of search.
- Proactive Problem Solving: Identify risks, performance shifts, or local market concerns early. Resolve them with clear thinking, diplomacy, and solutions‑focused leadership.
- Global Account Scaling & Opportunity Development
- Testing & Scaling Growth: Define and test new GEO and mid/lower‑funnel visibility tactics in the 10 lead markets. Identify successful initiatives and architect the framework to scale these learnings across the client’s broader global footprint.
- Expand Strategic Support: Proactively spot opportunities to grow the account through expanded channels, AI‑focused content initiatives, or broader strategic consultancy.
- Commercial & Financial Management
- Profitability & Operations: Support in managing SOW creation, accurate billing, global retainer utilisation, and rigorous scope management to ensure profitability and operational efficiency across multiple regions.
- Team Leadership & Capability Building
- Develop High‑Performing Teams: Lead, allocate, and inspire a team of search specialists. Ensure high‑quality delivery while fostering a motivated, collaborative environment.
- Upskill on AI Trends: Support career growth by guiding your team through the evolving search landscape, ensuring they are well‑versed in GEO, LLM behaviour, and modern content strategies.
- Operational Leadership & Delivery
- Global Project Management: Oversee project delivery across multiple international markets. Ensure timelines, local market priorities, and key milestones are managed effectively while maintaining visibility with agency and client leadership.
- Market & Industry Perspective
- Subject Matter Expertise: Bring big‑picture thinking around AI digital trends (e.g., SGE, ChatGPT search, Perplexity), beauty/skincare consumer challenges, and the evolution of performance marketing to continuously strengthen the client partnership.
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
SEO/GEO Account Director 6M FTC in London employer: irisworldwide
At irisworldwide, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our team enjoys a dynamic work environment where creativity thrives, alongside opportunities for professional growth and development in the fast-paced beauty industry. Located in a vibrant city, we offer competitive benefits and a commitment to work-life balance, making us an attractive choice for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land SEO/GEO Account Director 6M FTC in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for irisworldwide and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like irisworldwide are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with irisworldwide on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at irisworldwide. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO/GEO Account Director 6M FTC in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit irisworldwide. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of irisworldwide:Show us that you’ve done your homework! In your application, briefly mention what you admire about irisworldwide’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at irisworldwide
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at irisworldwide will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At irisworldwide, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
