At a Glance
- Tasks: Execute regional marketing strategies and drive demand generation across the UK and Europe.
- Company: Join IRISS, a global leader in industrial safety and innovative technology.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a startup mindset and real influence on company growth.
- Why this job: Be part of a movement that humanises safety and shapes the future of industries.
- Qualifications: 3+ years in B2B marketing with a focus on technical products and digital campaigns.
The predicted salary is between 40000 - 50000 € per year.
IRISS is the global leader in industrial safety and condition-based monitoring technologies, trusted by power generation, data center, and critical infrastructure teams worldwide. We design and manufacture innovative solutions that make maintenance safer, smarter, and more connected - helping organizations prevent failure, reduce risk, and protect their people.
At our core is a simple idea with profound impact: We Humanize Safety. That means creating products and technologies that are not only advanced, but intuitive, empowering, and designed with people in mind. We’re shaping the future of how industries work - and how workers stay safe.
Why Join IRISS? At IRISS, you’re not just joining a company - you’re joining a movement. We’re a rapidly expanding global market leader with a startup mindset. This is the place for builders, thinkers, and problem-solvers who want their work to matter and their careers to move just as fast as our growth. Here, you won’t get lost in layers of bureaucracy. You’ll have a voice, real influence, and a front-row seat to how a global brand is built.
Key Responsibilities:
- Regional Marketing Execution: Execute the regional marketing strategy across the UK and Europe, translating global direction into locally relevant, revenue-focused programs. Align all marketing activities with regional sales targets, supporting pipeline creation, acceleration, and account engagement. Drive market awareness and demand generation initiatives that deliver qualified leads and measurable contribution to pipeline.
- Value Proposition & Product Marketing Support: Work with product marketing, management, engineering, and business development teams to develop clear and compelling value propositions. Assist product marketing as needed to translate technical product capabilities into customer-focused messaging specific to the region. Support product launches by driving regional positioning, messaging, and campaign materials.
- Sales Enablement & Collaboration: Align with regional Business Development to drive pipeline growth and accelerate deal progression. Equip sales teams with high-impact presentations and targeted collateral that support each stage of the buyer journey.
- Digital Marketing Campaigns: Execute integrated digital campaigns across email, LinkedIn, and webinars, leveraging Salesforce Pardot to drive MQL generation and nurture progression. Collaborate with global marketing and design teams to develop high-converting assets, landing pages, and campaign visuals aligned to value propositions.
- Marketing Performance Tracking: Track campaign effectiveness and marketing KPIs. Support reporting on lead generation, campaign engagement, and digital performance metrics.
Required Qualifications:
- Bachelor’s degree in marketing, Business, Engineering or related field. Or equivalent demonstrable experience.
- 3+ years in B2B marketing, preferably within industrial, engineering, or technical product environments.
- Proven experience partnering with sales and product teams to support pipeline generation, product positioning, and go-to-market execution.
- Hands-on experience executing digital and content marketing programs, including campaign development, technical content creation, and performance tracking.
- Experience with marketing automation platforms such as Salesforce Account Engagement.
Key Skills:
- Creative problem-solving with the ability to translate technical concepts into compelling, customer-focused messaging.
- Strong written and verbal communication skills.
- Effective cross-functional collaboration with technical, product, and commercial teams.
- Solid foundation in digital marketing.
- Strong project coordination and organizational skills.
Success Measures:
- Contribution to regional pipeline development.
- Successful execution of marketing campaigns.
- Improvement in digital engagement.
Location & Travel: Region: United Kingdom & Europe, office based in Maidenhead (Berkshire). Hybrid role which can transition to remote. Travel: Flexible.
The ideal candidate will be a marketing professional with at least three years of experience in a technical product environment who enjoys working at the intersection of technology, sales, and customer value creation.
Marketing Manager in Maidenhead employer: IRISS, Inc.
At IRISS, we pride ourselves on being a dynamic and innovative employer that champions safety and technology in the industrial sector. Our collaborative work culture fosters creativity and empowers employees to make impactful contributions, while our commitment to professional growth ensures that your career can flourish alongside our rapid expansion. Located in Maidenhead, you will enjoy a hybrid work environment that promotes flexibility and work-life balance, making it an ideal place for passionate individuals eager to drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Maidenhead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects and successes. This is your chance to demonstrate how you can humanise safety and drive results, just like IRISS does. Make it easy for potential employers to see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand IRISS’s mission and values, and think about how your experience aligns with their goals. Be ready to discuss how you can contribute to their innovative solutions and help shape the future of safety.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the IRISS movement. Keep an eye on our careers page for the latest opportunities and get your application in!
We think you need these skills to ace Marketing Manager in Maidenhead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager at IRISS. Highlight your experience in B2B marketing and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about safety and innovation. Share specific examples of how you've executed successful marketing campaigns in the past, especially in technical environments.
Showcase Your Digital Skills:Since this role involves executing digital marketing campaigns, make sure to highlight your experience with tools like Salesforce Pardot and any CMS platforms. We love seeing candidates who are comfortable with technology and can drive results through digital channels.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join the IRISS movement!
How to prepare for a job interview at IRISS, Inc.
✨Know Your Stuff
Before the interview, dive deep into IRISS's products and their impact on safety and monitoring technologies. Understand how their solutions work and be ready to discuss how your marketing strategies can enhance their visibility and engagement in the market.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in B2B marketing, especially in technical environments. Highlight campaigns you've executed, how you aligned with sales teams, and any measurable outcomes that resulted from your efforts.
✨Be a Problem Solver
IRISS values creative problem-solving, so come prepared with ideas on how to tackle common challenges in marketing for technical products. Think about how you can translate complex technical concepts into compelling messaging that resonates with customers.
✨Engage with Questions
During the interview, ask insightful questions about IRISS's current marketing strategies and future goals. This shows your genuine interest in the role and helps you understand how you can contribute to their mission of humanising safety.
