At a Glance
- Tasks: Optimise digital marketing campaigns on Meta and Google to drive growth and maximise ROI.
- Company: Join a leading web and digital marketing company with a dynamic culture.
- Benefits: Earn up to £60,000, enjoy flexible working, free parking, and social events.
- Other info: Hybrid working options available in County Tyrone with excellent career development opportunities.
- Why this job: Make an impact in the fast-paced world of digital advertising and performance marketing.
- Qualifications: Experience with Meta and Google Ads, strong analytical skills, and a passion for optimisation.
The predicted salary is between 50000 - 60000 € per year.
Staffline Ireland are recruiting for a Paid Advertising Specialist on behalf of a leading Web and Digital Marketing company. This is a fantastic opportunity to further your career with a forward-thinking, dynamic company. The Paid Advertising Specialist will work as part of a team to optimise the digital performance marketing campaigns across Meta and Google advertising platforms. The successful candidate will help scale paid media campaigns to drive measurable growth and maximise ROI.
The Rewards
- Competitive package up to £60,000 depending on experience
- Free parking
- Flexible working options
- Dedicated social events
- Pension
- Hybrid working
Responsibilities:
- Implement and optimise paid media campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Shopping, YouTube, Performance Max).
- Develop and execute comprehensive paid media strategies across both platforms, including campaign planning, audience development, creative testing, and scaling performance.
- Understand campaign structure, bidding strategies, targeting frameworks, audience segmentation, and funnel optimisation across Meta and Google ecosystems.
- Conduct A/B and multivariate testing across ads, audience targeting, keywords, and landing pages to strengthen performance.
- Track and analyse performance using Meta Business Manager, Google Ads Manager, Google Analytics, Google Tag Manager, and other relevant analytics platforms.
- Contribute to the development of attribution models and data-driven reporting dashboards to evaluate channel performance and customer journeys.
- Develop keyword research, ad copy strategies, and audience targeting approaches for both paid social and paid search campaigns.
- Manage media budgets across platforms, ensuring efficient spend allocation and maximum return on investment.
- Deliver performance insights and strategic recommendations in regular reports and presentations.
- Stay current with platform algorithm changes, new ad formats, audience tools, and emerging industry trends in digital advertising and analytics.
- Collaborate closely with content, creative, and brand teams to ensure paid media aligns with broader marketing and business goals.
- Any other duties the role may involve.
Person Specification:
- Proven experience managing Meta/Facebook Ads campaigns at scale, with strong results in performance marketing.
- Proven experience managing Google Ads campaigns across multiple formats (Search, Display, Shopping, Performance Max).
- Advanced proficiency in analytics platforms, including Meta reporting tools, Google Ads reporting, Google Analytics, and GTM.
- Experience using tracking, conversion setups, and attribution tools (e.g., Meta pixel & API conversion tracking, Google Ads conversion tracking, enhanced conversions).
- Solid SEO understanding to support search campaign performance.
- Analytical mindset with exceptional ability to interpret data and translate insights into growth strategies.
- Ability to manage multiple campaigns, budgets, and deadlines simultaneously across both platforms.
- Strong communication skills for cross-team collaboration and presenting insights.
- Proactive, innovative marketer passionate about data-led performance optimisation.
- Experience with remarketing strategies and audience layering across platforms.
- Understanding of the customer journey and how paid social and paid search work together in the marketing funnel.
Location
The Paid Advertising Specialist role will be based in County Tyrone with the potential of hybrid working.
To be considered for this position, please forward your CV to Ross McConville at Staffline Ireland by clicking on the APPLY button on this page and attaching your CV.
Paid Advertising Specialist TLNT1_NI in Dungannon employer: IrishJobs
Staffline Ireland is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. With competitive salaries, flexible working options, and a strong focus on employee growth through dedicated training and social events, this leading Web and Digital Marketing company in County Tyrone provides a rewarding environment for Paid Advertising Specialists to thrive and make a significant impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Advertising Specialist TLNT1_NI in Dungannon
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, values, and culture. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider info or even a referral, which can give you a leg up in the hiring process.
✨Tip Number 3
Prepare for interviews by practising common questions related to paid advertising. Think about how you can showcase your experience with Meta and Google Ads, and be ready to discuss specific campaigns you've worked on.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Paid Advertising Specialist TLNT1_NI in Dungannon
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Advertising Specialist role. Highlight your experience with Meta and Google Ads, and showcase any successful campaigns you've managed. We want to see how you can bring value to our team!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples of how you've optimised campaigns or improved ROI in your previous roles. This will help us understand your analytical mindset and data-driven approach.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you're passionate about digital marketing and how your experience aligns with our goals at StudySmarter. Keep it engaging and personal – we love to see your personality!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this fantastic opportunity!
How to prepare for a job interview at IrishJobs
✨Know Your Platforms Inside Out
Make sure you’re well-versed in both Meta and Google Ads. Familiarise yourself with their latest features, bidding strategies, and audience targeting options. Being able to discuss recent changes or trends will show your passion and expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used analytics tools like Google Analytics and Meta Business Manager in past campaigns. Bring examples of how you’ve interpreted data to drive decisions and optimise performance. This will highlight your analytical mindset.
✨Be Ready for A/B Testing Scenarios
Expect questions about A/B testing and multivariate testing. Think of specific instances where you’ve tested different ad copies or audience segments, and be ready to explain the outcomes and what you learned from them.
✨Communicate Your Collaborative Spirit
Since this role involves working closely with content and creative teams, be prepared to share examples of successful collaborations. Highlight how you’ve aligned paid media strategies with broader marketing goals to achieve measurable results.
