At a Glance
- Tasks: Create engaging content for social media and lead exciting marketing campaigns.
- Company: Join JKC BMW, a leader in luxury automotive experiences since 1972.
- Benefits: Enjoy competitive salary, bonuses, holidays, and private medical cover.
- Other info: Fast-paced environment with mentorship and clear career progression.
- Why this job: Shape the online presence of iconic brands and unleash your creativity.
- Qualifications: Marketing degree and hands-on experience in digital content creation.
The predicted salary is between 30000 - 40000 € per year.
At JKC BMW, we have been committed to delivering the Ultimate Driving Machine since 1972 - a legacy built on automotive excellence, customer obsession, and a deep passion for the road. Today, that spirit continues across both JKC BMW and JKC MINI, two of Northern Ireland's most iconic automotive brands, known for premium experiences, bold creativity, and a commitment to doing things properly. We are now looking for a Marketing Executive who lives and breathes great storytelling - someone with digital confidence, fresh ideas, and a genuine enthusiasm for the automotive world.
This role gives you the chance to shape how BMW & MINI come to life online and in the real world. Reporting directly to the Marketing Manager, this role is ideal for someone who has already begun building a strong grounding in marketing - through hands-on experience or a placement-year-driven degree - and is now ready to take ownership of campaigns, content, and brand moments that make an impact.
Your Impact:- Lead social media content creation across TikTok, Instagram, Facebook, and emerging platforms, producing high-quality video, photography, reels, stories, and written content.
- Develop and deliver multi-channel campaigns across digital, print, and showroom environments.
- Write and refine campaign briefs in collaboration with the Marketing Manager to ensure clarity, creativity, and brand alignment.
- Plan and deliver premium customer events and product launches that attract new prospects and strengthen loyalty.
- Support key partnerships and flagship events, including the North West 200, Stendhal Festival, Cars & Coffee events, and other high-profile brand activations that elevate JKC's presence in the community.
- Collaborate with our Digital Marketing Agency to deliver effective PPC, SEO, and paid social activity.
- Ensure website content is accurate and optimised, supported by weekly audits.
- Analyse campaign performance, website data, and social insights to elevate future activity.
- Manage campaigns end-to-end, overseeing timelines, stakeholder communication, reporting, and BMW Group logging - while activating BMW Group Retailer campaigns locally to ensure national activity lands with maximum impact.
- Use DMS (Dealership Management System) and CRM system in line with GDPR to identify customer segments and extract data for targeted campaigns.
- Bring fresh ideas, trend awareness, and creative energy to ensure JKC stays ahead of the curve.
- Report progress, insights, and recommendations directly to the Marketing Manager.
- Filming and editing short-form video content for TikTok, Instagram Reels, and Facebook.
- Capturing premium photography of vehicles, events, and lifestyle moments.
- Writing engaging copy for social, email, website, and campaign materials.
- Monitoring social media performance and community engagement.
- Lead management and follow-up activity.
- Supporting events, launches, and customer experiences.
- Conducting weekly website audits and digital performance reports.
- Updating marketing collateral quarterly.
- Ensuring campaigns are delivered on time and communicated to stakeholders.
- Completing post-campaign analysis and supporting budget alignment.
- Someone with a solid passion for and grounding in marketing, holding a Marketing, Advertising, Business or similar degree (essential), supported by either around three years of hands-on experience or a placement year where you contributed to real, live campaigns.
- A confident creator who loves producing short-form video, photography, and social-first content.
- A strong writer who can switch effortlessly between BMW's premium tone and MINI's playful personality.
- Digitally fluent, with an understanding of PPC, SEO, social algorithms, and website optimisation.
- Analytical, curious, and comfortable using data to guide decisions.
- Highly organised, with strong project-management skills.
- A natural communicator with excellent attention to detail.
- Someone with a keen interest in the automotive industry.
- Passionate about luxury brands, design, and the lifestyle that surrounds BMW & MINI.
- Eligible to work in the UK.
- A full, clean UK driving licence holder (essential).
This role suits someone ambitious, switched-on, and excited by the idea of shaping how two world-class brands show up online and in the real world - with direct mentorship from the Marketing Manager, alongside world-class support and training from BMW Group. You'll gain exposure to structured BMW Group training programmes, including marketing, brand communication, and product knowledge; clear progression pathways, with opportunities to grow and specialise; hands-on experience with premium brand campaigns, events, and partnerships that accelerate your portfolio and professional credibility; and a fast-paced environment where your ideas are heard, your creativity is valued, and your development is taken seriously.
Rewards & Benefits:- Competitive salary
- Full attendance bonus eligibility
- 22 days holiday plus 8 bank holidays (increasing with service)
- Company pension scheme
- Life cover (3 basic salary)
- Private medical cover
- Complimentary end-of-quarter lunch
- The opportunity to work with two of the world's most iconic automotive brands
- A role with genuine creative freedom and progression potential
- Content Creation
- Digital Marketing
- Campaign Management
- Events
- Copywriting
- Data Driven
- Automotive & Luxury Brands
Marketing Executive TLNT1_NI in Coleraine employer: IrishJobs
At JKC BMW, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and innovation. Our commitment to employee growth is evident through structured training programmes and clear progression pathways, ensuring that you can thrive in your marketing career while working with two of the world's most iconic automotive brands. With competitive benefits, including a generous holiday allowance and private medical cover, we provide a supportive environment where your ideas are valued and your professional development is a priority.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive TLNT1_NI in Coleraine
✨Tip Number 1
Get your networking game on! Connect with people in the automotive and marketing industries on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have a lead on that perfect Marketing Executive role!
✨Tip Number 2
Show off your creativity! Create a personal portfolio showcasing your best content creation work, whether it’s videos, photography, or campaigns. Make sure it reflects your unique style and passion for the automotive world. This will give you an edge when you’re chatting with potential employers.
✨Tip Number 3
Stay ahead of the curve by keeping up with the latest trends in digital marketing and the automotive industry. Follow industry leaders on social media, read blogs, and attend webinars. This knowledge will not only help you in interviews but also show your genuine enthusiasm for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us. So, get your application in and let’s see what you’ve got!
We think you need these skills to ace Marketing Executive TLNT1_NI in Coleraine
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for marketing and the automotive world shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and the brands we represent.
Tailor Your Content:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your digital confidence and storytelling abilities, as these are key to what we’re looking for.
Be Creative:Don’t be afraid to showcase your creativity in your written application. Whether it’s through engaging copy or unique ideas, we want to see how you can bring fresh perspectives to our marketing efforts.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at IrishJobs
✨Know Your Brands Inside Out
Before the interview, dive deep into JKC BMW and JKC MINI. Understand their brand values, recent campaigns, and what makes them stand out in the automotive world. This knowledge will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their storytelling.
✨Showcase Your Creative Side
Prepare a portfolio that highlights your best work in content creation, especially short-form video and photography. Bring examples of social media campaigns you've worked on or any creative projects that demonstrate your ability to engage audiences. This is your chance to show that you live and breathe creativity!
✨Be Data Savvy
Since the role involves analysing campaign performance and website data, brush up on your analytical skills. Be ready to discuss how you've used data to inform your marketing decisions in the past. Showing that you can blend creativity with analytics will set you apart from other candidates.
✨Prepare for Scenario Questions
Think about potential scenarios you might face in the role, such as managing a campaign or planning an event. Prepare to discuss how you would approach these situations, highlighting your project management skills and attention to detail. This will demonstrate your readiness to take ownership from day one.
