At a Glance
- Tasks: Lead marketing for an innovative SaaS product and create engaging B2B content.
- Company: Join a growing engineering-led solutions business in Northern Ireland.
- Benefits: Salary between £35,000 to £40,000, hybrid working, and flexible hours.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Take ownership of brand and help launch a cutting-edge digital platform.
- Qualifications: 3+ years in B2B marketing and experience with SaaS or digital platforms.
The predicted salary is between 35000 - 40000 € per year.
Your new company Hays are working exclusively with a growing, engineering-led solutions business supporting manufacturers across Northern Ireland. This is an exciting time for the company as they are in the development stage of an innovation digital platform and the product marketing manager will play a central role in its launch.
Your new role As Product Marketing Manager, you will own day-to-day marketing activity while shaping the go-to-market approach for a new SaaS-style product. This is a hands-on role for someone who can plan campaigns, create strong B2B content, and keep brand presence consistent across channels.
Key responsibilities:- Build and deliver integrated digital marketing campaigns and content calendars.
- Own and protect brand messaging across all channels.
- Grow an active LinkedIn presence and community.
- Create content for LinkedIn, the website, email campaigns, and case studies.
- Plan and execute PR activity, including press releases and industry exposure.
- Improve website performance through SEO best practice.
- Run and optimise paid campaigns across Google Ads and LinkedIn.
- Track and report performance using analytics tools such as Google Analytics.
- Manage email marketing campaigns, newsletters, and marketing database growth.
- At least 3 years' experience in a B2B marketing role.
- Degree (or equivalent) in Marketing, Communications, or a related field.
- Experience marketing SaaS, digital platforms, or technology-led solutions.
- Strong planning skills and evidence of delivering campaigns end-to-end.
- Experience managing LinkedIn (Sales Navigator experience is a plus).
- Solid grounding in SEO and digital marketing fundamentals.
- Experience with email platforms (e.g. Mailchimp or similar).
- Paid advertising experience (Google Ads and or social ads).
- Salary of £35,000 to £40,000.
- Hybrid working: 3 days in the office, 2 days remote.
- Working hours are typically Mon to Fri, 08:00 to 16:30, with flexibility considered.
- The chance to take real ownership of brand and content, and help bring a new digital product to market.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Matthew McArthur on or email. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Product Marketing Manager TLNT1_NI in Belfast employer: IrishJobs
Hays is an exceptional employer, offering a dynamic work environment where innovation thrives, particularly in the engineering-led solutions sector. With a focus on employee growth and development, the company provides opportunities to take ownership of impactful projects, such as launching a new digital platform. The hybrid working model and flexible hours further enhance work-life balance, making it an attractive place for professionals seeking meaningful and rewarding careers in Northern Ireland.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager TLNT1_NI in Belfast
✨Tip Number 1
Get your LinkedIn game on point! Start engaging with industry content, sharing your insights, and connecting with key players in the field. This will not only boost your visibility but also show potential employers that you're active and knowledgeable.
✨Tip Number 2
Don’t just wait for job postings to come to you. Reach out directly to companies you admire, like the one we're working with at StudySmarter. A friendly message expressing your interest can go a long way in landing an interview.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your past successes. Use metrics and examples from your experience to demonstrate how you can contribute to their marketing goals, especially in SaaS and digital platforms.
✨Tip Number 4
Keep your portfolio updated with your best work. Whether it’s campaigns you've run or content you've created, having a strong showcase ready can impress hiring managers and set you apart from the competition.
We think you need these skills to ace Product Marketing Manager TLNT1_NI in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in B2B marketing, especially with SaaS and digital platforms. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our exciting new digital platform. Keep it engaging and relevant to the job description.
Showcase Your Campaign Successes:When detailing your experience, focus on specific campaigns you've managed. Share metrics and outcomes to demonstrate your impact. We love numbers that tell a story about your success in driving results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at IrishJobs
✨Know Your Product Inside Out
Before the interview, make sure you understand the SaaS product you'll be marketing. Research its features, benefits, and how it stands out from competitors. This will help you articulate your ideas on go-to-market strategies and show your passion for the role.
✨Showcase Your Campaign Successes
Prepare specific examples of successful B2B marketing campaigns you've managed in the past. Highlight your planning skills and the results achieved, especially if they involved digital platforms or SEO. This will demonstrate your hands-on experience and ability to deliver results.
✨Engage with Their Brand Online
Before the interview, engage with the company's LinkedIn presence. Comment on their posts or share relevant content. This shows your proactive approach and genuine interest in their brand, which can set you apart from other candidates.
✨Be Ready to Discuss Analytics
Brush up on your knowledge of analytics tools like Google Analytics. Be prepared to discuss how you've used data to track campaign performance and optimise strategies. This is crucial for a role that involves managing and reporting on marketing activities.
