At a Glance
- Tasks: Educate consumers and bartenders about Jameson whiskey while hosting tastings and events.
- Company: Join the innovative team at Irish Distillers, part of Pernod Ricard.
- Benefits: Competitive salary, company car, laptop, mobile, and health & wellbeing support.
- Other info: Enjoy a dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be a cultural catalyst for the world's bestselling Irish whiskey and make an impact.
- Qualifications: Must have a relevant qualification, bartending experience, and a passion for culture.
The predicted salary is between 30000 - 40000 £ per year.
Location: Belfast
Contract type: Initial 12-month contract with potential for a further 12-24 months (performance dependent)
Reporting to: Irish Distillers marketing team and dotted line to BA Programmes team in Dublin and the local commercial team in Belfast.
Closing Date: 24th of June 2026 at 12pm
Irish Distillers, a Pernod Ricard company, is a producer of some of the world's most well-known and successful Irish whiskeys and Ireland's leading supplier of spirits. Our Global Trade Advocacy team The On-Trade remains one of the most culturally influential spaces for Pernod Ricard, where Jameson is brought to life through storytelling, craft, and human connection. Within this world, Brand Ambassadors serve as our cultural catalysts. They translate brand ambition into authentic experiences, build trust with bartenders, consumers and trade partners, and ignite advocacy that scales across markets.
Jameson Brand Ambassador Programme offers you the opportunity to represent Jameson in Ireland or in one of our international markets, while becoming part of the local Pernod Ricard marketing and sales teams in the host country. As a Jameson Brand Ambassador, you will gain hands-on commercial experience, deep brand knowledge and the opportunity to represent the world's bestselling Irish whiskey globally. You'll play a key role in building the brand through education, advocacy and trade engagement.
What does the role of Jameson Brand Ambassador involve?
- 80-90%: You'll share your new-found whiskey wisdom with new faces in your market, educating consumers, bartenders & sales teams about the history, heritage & craft credentials of Jameson Irish Whiskey. You will support the brand's creative activities and generate content for sharing on digital channels.
- 10-20% office based: Supporting your local marketing team in the planning, execution & evaluation of Jameson activations will bring both you & the brand to new places. This will include monthly reporting on activity, processing expenses and sharing market insights.
Core areas of the role include:
- Brand Education: Support local sales team in educating staff in key trade accounts with a focus on bartender education in key outlets. Conduct tastings / education for groups of drinks industry influencers & target consumers to ensure a comprehensive understanding of the Jameson brand history, heritage & production process.
- Brand Activation: Collaborate with local brand and sales teams to identify and execute a range of brand activations. From events to unique experiences, work within the local brand plan to build brand awareness, drive and create brand development opportunities in relevant spaces.
- Cultural Advocacy: Engage with the local cultural landscape by connecting with key figures in the community, including musicians, creators, and other cultural connectors. Collaborate with this community to authentically drive brand awareness.
- Content Creation: Draw on your creative side to capture on-brand content to share on local & global brand channels.
- Share of Mind: Ensure the Jameson brand is front of mind with our consumers.
Qualifications, Skills, Knowledge and Experience:
- Relevant third-level qualification (or equivalent experience)
- Full, clean drivers licence and willingness to travel
- Full legal right to work in Ireland is essential
- Bartending and/or hospitality experience
- Experience / interest in travel
- Interest in Music, Art and Culture
- Confident communicator with strong presentation and influencing skills
- Outgoing and personable, with excellent relationship-building ability
- Positive, proactive mindset with a strong can-do attitude
- Commercially aware with sound business acumen
- Creative, innovative, and collaborative in approach
- Self-motivated, reliable, and able to work independently with strong IT skills
- Able to adapt to new countries, cultures, and situations
What we offer:
We understand our people are our special ingredient. We treat our employees with respect & offer an environment that is engaging, supportive & collaborative. We want to make you feel recognised & valued for your contribution to our shared success. For the Jameson International Brand Ambassador Programme these include:
- 2-week induction training programme across our 3 main locations in Dublin & Cork
- Company Car (where applicable in market)
- Competitive salary
- Laptop & Mobile
- Initial 12-month contract with an opportunity to extend for a further 12-24 months (performance dependent)
- Allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
- Health & Wellbeing; Our Wellbeing Programme THRIVE supports employees across the three main pillars: Life, Body & Mind.
How to apply: Follow the link and create an
Jameson Brand Ambassador Programme - Belfast JBLE1_NI employer: Irish Distillers
Irish Distillers is an exceptional employer, offering a vibrant and supportive work culture that values creativity and collaboration. As a Jameson Brand Ambassador in Belfast, you'll enjoy comprehensive training, competitive salary, and unique opportunities for personal and professional growth while representing the world's bestselling Irish whiskey. With a focus on employee wellbeing and recognition, Irish Distillers ensures that you feel valued and empowered to make a meaningful impact in the spirits industry.
StudySmarter Expert Advice🤫
We think this is how you could land Jameson Brand Ambassador Programme - Belfast JBLE1_NI
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out to current Brand Ambassadors or employees at Irish Distillers. Building relationships can open doors that you didn’t even know existed!
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with potential employers, let your enthusiasm for Jameson shine through. Share your favourite experiences with the brand and how you can contribute to its story. Authenticity goes a long way!
✨Tip Number 3
Prepare for interviews by knowing your stuff! Research the history of Jameson, its production process, and recent marketing campaigns. Being well-informed will not only impress your interviewers but also help you articulate how you can add value as a Brand Ambassador.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. So, hit that apply button and let’s get you on board!
We think you need these skills to ace Jameson Brand Ambassador Programme - Belfast JBLE1_NI
Some tips for your application 🫡
Show Your Passion for Jameson:When you're writing your application, let your love for Jameson shine through! Share why you’re excited about the brand and how you can bring that enthusiasm to the role. We want to see your personality and passion for Irish whiskey!
Tailor Your Experience:Make sure to highlight any relevant experience you have in bartending, hospitality, or brand advocacy. We’re looking for those who can connect with consumers and trade partners, so show us how your background aligns with what we do at Jameson.
Be Creative!:Don’t be afraid to showcase your creative side in your application. Whether it’s through storytelling or sharing unique ideas for brand activations, we want to see how you can think outside the box and engage with our audience.
Apply Through Our Website:Remember, the best way to apply is through our website! It’s super easy and ensures your application gets to the right people. Plus, you’ll find all the details you need to make your application stand out!
How to prepare for a job interview at Irish Distillers
✨Know Your Jameson Inside Out
Before the interview, dive deep into the history and craft of Jameson Irish Whiskey. Familiarise yourself with its production process, unique qualities, and what sets it apart from other brands. This knowledge will not only impress your interviewers but also show your genuine passion for the brand.
✨Show Off Your People Skills
As a Brand Ambassador, you'll be engaging with bartenders, consumers, and trade partners. Prepare examples of how you've built relationships in previous roles or experiences. Highlight your communication skills and ability to connect with diverse audiences, as this is crucial for the role.
✨Get Creative with Your Ideas
Think about innovative ways to promote Jameson in your local market. Whether it's unique tasting events or creative social media content, come prepared with ideas that showcase your creativity and understanding of brand activation. This will demonstrate your proactive mindset and ability to think outside the box.
✨Be Ready to Discuss Cultural Engagement
The role involves connecting with local cultural figures and communities. Research the cultural landscape in Belfast and be ready to discuss how you would engage with musicians, artists, and other influencers. Showing that you understand the importance of cultural advocacy will set you apart from other candidates.
