At a Glance
- Tasks: Create innovative strategies that connect brands with audiences and inspire creativity.
- Company: Iris, a global integrated agency focused on impactful campaigns.
- Benefits: Inclusive workplace, mentorship opportunities, and a chance to work with ambitious brands.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Shape award-winning campaigns and make a real impact in the marketing world.
- Qualifications: Experience in strategy development and a passion for cultural insights.
The predicted salary is between 50000 - 60000 £ per year.
About Us
Iris is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.
Overview
The role in a nutshell: Synthesize culture, client data, audience understanding and channel expertise into exciting strategies that win the trust of clients and unlock award-worthy creative ideas.
Responsibilities
- Own the strategic spine for projects – from audience definition to measurement framework, ensuring every brief ladders up to brand and business.
- Master primary and secondary research: leverage tools and technology from across Iris and beyond to identify emergent behaviours and what it takes for brands to participate in people’s lives.
- Synthesise at speed: distil messy quant & qual inputs into sharp points of view and decks that inspire creatives, media and client stakeholders.
- Lead the creation of simple, inspiring briefs driven by genuinely creative strategies.
- Understand and apply Participation methodology – providing clear direction on opportunities to stand apart, ride culture and move behaviour.
- Own integrated comms planning: ensure strategy is creatively executable across the journey, with clear participation triggers at each touchpoint.
- Be a useful and challenging partner for creatives to shape, stress-test and sell ideas that genuinely connect with cultural movements, contributing actively to creative councils and development sessions.
- Co-pilot ideation sprints – run stimulus sessions, translate behavioural science nudges into creative triggers and stress-test concepts against channel realities.
- Provide clear objectives with understanding of how these can be measured, including participation metrics beyond traditional KPIs.
- Mentor Juniors on research techniques, strategy fundamentals, and AI-assisted synthesis.
Required Skills
- Lead client workshops – including inspiration and ambition-setting sessions focused on cultural relevance and participation opportunities.
- Develop bespoke insight or trend reports that position Iris as a thought-leader with our client.
- Own the full strategic narrative of an integrated campaign, from audience insight to idea to execution and rationale.
- Execute sophisticated AI prompts and workflows that augment research, cultural analysis, or creative exploration.
- Architect brand strategies for smaller brands with oversight.
- Lead working sessions with creative teams to unlock channel-native executions that make use of ever-evolving platforms.
- Create go-to-market playbooks that robustly explain a campaign idea to end.
- Shape new approaches that help teams deliver more insightful and effective integrated work.
Equal Opportunities
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Senior Strategist 6M FTC employer: Iris
Iris is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and strategic thinking thrive. With a commitment to employee growth, we offer mentorship opportunities and the chance to work on impactful campaigns for some of the world's most ambitious brands. Located in a dynamic environment, our team enjoys the unique advantage of collaborating with diverse talents while being at the forefront of cultural trends and innovative strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist 6M FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Strategist role.
✨Tip Number 2
Prepare for interviews by researching the company culture and recent campaigns. We want you to show how your skills align with their philosophy of 'Participate or Perish'. Bring your A-game and be ready to discuss how you can contribute to their exciting strategies!
✨Tip Number 3
Practice your pitch! You’ll need to articulate your ideas clearly and confidently. We suggest rehearsing how you would present your strategic insights and creative concepts, as this will help you stand out during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that Senior Strategist position!
We think you need these skills to ace Senior Strategist 6M FTC
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and culture of Iris. Show us that you get what it means to participate in meaningful ways!
Be Clear and Concise:We love a good story, but keep it sharp! Make sure your application is easy to read and gets straight to the point. Highlight your relevant experience and skills that align with the Senior Strategist role without fluff.
Showcase Your Creativity:This is a creative role, so don’t shy away from showing off your innovative side! Use engaging language and examples that demonstrate how you've synthesised data and insights into impactful strategies in the past.
Apply Through Our Website:We want to hear from you! Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Iris
✨Know Your Audience
Before the interview, dive deep into understanding the company’s clients and their target audiences. Familiarise yourself with recent campaigns and how they’ve engaged with cultural movements. This will help you articulate how your strategies can resonate with their brand ethos.
✨Master the Art of Synthesis
Practice distilling complex data into clear, actionable insights. Prepare examples of how you've transformed messy research into compelling strategies in the past. Being able to showcase this skill will demonstrate your ability to create inspiring briefs that align with the company's goals.
✨Showcase Your Creative Partnership Skills
Be ready to discuss how you’ve collaborated with creative teams in the past. Share specific instances where your strategic input has led to successful campaigns. Highlight your ability to challenge ideas constructively while also being a supportive partner in the creative process.
✨Prepare for Participation Methodology
Familiarise yourself with the concept of 'Participation' as it relates to the role. Think about how you can apply this methodology to real-world scenarios and be prepared to discuss opportunities for brands to engage meaningfully with their audiences during the interview.
