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- Tasks: Lead SEO and PPC strategies for top skincare brands across Europe.
- Company: Join Beiersdorf's dynamic team, a global leader in skincare.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on brand visibility and client success in a fast-paced environment.
- Qualifications: Proven experience in SEO/PPC and strong leadership skills.
- Other info: Collaborative culture with a focus on innovation and career development.
The predicted salary is between 60000 - 80000 £ per year.
This role is part of our search‑focused client leadership team, where you will work across the Beiersdorf (BDF) suite of brands, including NIVEA, Eucerin and Hansaplast, acting as a senior strategic partner to the client across the EU region. Beiersdorf is a global skincare leader, and as their search marketing agency, we operate across the full search ecosystem (SEO & PPC). Our ambition is to maximise visibility for Beiersdorf brands across the search journey, with a primary focus on discovery, using best‑in‑class website content, paid search strategy, CRO, and strategic initiatives designed to maximise the value of traffic and drive sustainable growth.
As a Senior Account Manager, you will take ownership of multiple EU regions (e.g. DACH, SOE or France/Benelux), acting as the senior day‑to‑day client contact and a trusted advisor. You will be responsible for connecting client objectives with our SEO and PPC strategies, leading performance conversations, proactively identifying growth opportunities, and influencing both regional and central stakeholders. You will work closely with our senior strategy and channel leadership teams to shape long‑term roadmaps, unlock new opportunities, and ensure our work consistently delivers commercial impact. Our mission is to enhance brand knowledge, inspire loyalty, and drive awareness through engaging content. This role requires strategic thinking, leadership, and a relentless focus on client growth.
You will play a senior client leadership role within a large, multi‑disciplinary team, with a strong focus on building and maintaining best‑in‑class client relationships. Your primary focus will be owning the client relationship across your regions and steering clients towards long‑term, scalable growth.
Key responsibilities:
- Leading strategic conversations across SEO and PPC, translating performance into clear commercial value.
- Producing and presenting high‑quality performance reporting, insights, and recommendations for client stakeholders.
- Proactively identifying and shaping growth opportunities across markets and channels.
- Acting as the central point of connection between the client, SEO, PPC, project management, and senior strategy teams.
- Ensuring local nuances are reflected while aligning with global objectives.
- Overseeing delivery standards across your regions, championing innovation (particularly around automation, efficiency, and new search capabilities) and ensuring execution consistently exceeds client expectations.
- Collaborating with channel leads on quarterly and annual planning cycles for your regions.
- Mentoring and supporting more junior team members, setting the standard for client leadership and strategic thinking.
You will bring clarity, confidence, and a proactive mindset to every interaction, inspiring both clients and colleagues and pushing the industry forward.
Senior SEO Manager employer: Iris
Contact Detail:
Iris Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can display your SEO and PPC successes. Share case studies, insights, and even blog posts that highlight your strategic thinking. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to SEO and PPC. Think about how you can demonstrate your strategic mindset and client leadership skills. Role-playing with a friend can help you feel more confident and ready to impress.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your enthusiasm for the role and mention something specific from the conversation that resonated with you.
We think you need these skills to ace Senior SEO Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior SEO Manager role. Highlight your experience with SEO and PPC strategies, especially in a client-facing capacity. We want to see how your skills align with our mission to drive sustainable growth for Beiersdorf brands.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically about search marketing. Share examples of how you've identified growth opportunities or influenced stakeholders in previous roles. This will help us see your potential as a senior strategic partner.
Highlight Your Leadership Skills: As this role involves mentoring junior team members and leading client conversations, make sure to showcase your leadership experience. Talk about how you've built strong client relationships and guided teams towards achieving their goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we stand for!
How to prepare for a job interview at Iris
✨Know Your SEO and PPC Inside Out
Make sure you brush up on the latest trends and best practices in SEO and PPC. Be prepared to discuss specific strategies you've implemented in the past, especially those that led to measurable growth for clients. This will show your expertise and confidence in handling Beiersdorf's brands.
✨Understand Beiersdorf's Brand Values
Take some time to research Beiersdorf and its suite of brands like NIVEA and Eucerin. Understanding their mission and values will help you align your answers with what they stand for, demonstrating that you're not just a fit for the role but also for the company culture.
✨Prepare for Strategic Conversations
Since this role involves leading strategic discussions, think about how you can translate performance metrics into commercial value. Prepare examples of how you've identified growth opportunities in previous roles and be ready to share these insights during the interview.
✨Showcase Your Leadership Skills
As a Senior SEO Manager, you'll need to mentor junior team members and lead client relationships. Be ready to discuss your leadership style and provide examples of how you've successfully guided teams or influenced stakeholders in the past. This will highlight your ability to inspire and drive results.