At a Glance
- Tasks: Plan and execute marketing campaigns to drive demand in the education sector.
- Company: Join IRIS Education, a leading software company transforming schools globally.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Be part of a fast-growing team with exciting career prospects.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Experience in marketing campaigns and strong analytical skills required.
The predicted salary is between 35000 - 45000 € per year.
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.
The role
As Demand Generation Specialist, you will own the planning and execution of integrated marketing campaigns for the UK State education market, covering schools, academies, and Multi-Academy Trusts. Working closely with the Marketing Lead and Sales team, you will drive MQL and pipeline targets through well-crafted, data-informed campaigns that generate demand from both prospective and existing customers. This is a hands-on role for someone who combines strong campaign execution skills with a sharp analytical mindset.
Key responsibilities
- Plan and deliver integrated demand generation campaigns across the UK State market, aligned to MQL, pipeline, and ROI targets
- Execute account-based marketing activity targeting Multi-Academy Trusts and local authority maintained schools
- Partner with Sales to build a sustainable pipeline that directly supports revenue targets
- Monitor and report on campaign performance, making data-driven adjustments as necessary
Marketing Campaign Specialist employer: Iris
IRIS Education is an exceptional employer, offering a dynamic work environment where creativity and analytical skills thrive. With a strong focus on employee growth, we provide ample opportunities for professional development within the rapidly expanding education sector. Our collaborative culture, combined with the chance to make a meaningful impact in over 12,000 schools globally, makes IRIS Education a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the education sector, especially those connected to IRIS Education. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and analytics work. This is your chance to demonstrate how you can drive MQL and pipeline targets effectively.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of integrated marketing strategies. Be ready to discuss how you would plan and execute campaigns specifically for the UK State education market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the IRIS Education team.
We think you need these skills to ace Marketing Campaign Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Campaign Specialist role. Highlight relevant experience and skills that match the job description, especially those related to campaign execution and data analysis.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you a perfect fit for our team at IRIS Education. Keep it engaging and personal.
Showcase Your Analytical Skills:Since this role requires a sharp analytical mindset, be sure to include examples of how you've used data to drive marketing decisions in your previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Iris
✨Know Your Campaigns
Before the interview, dive deep into IRIS Education's recent marketing campaigns. Understand their objectives, target audience, and results. This will not only show your enthusiasm but also allow you to discuss how your skills can enhance their future campaigns.
✨Show Your Analytical Side
Since the role requires a sharp analytical mindset, be prepared to discuss how you've used data to inform your marketing strategies in the past. Bring examples of metrics you've tracked and how they influenced your campaign decisions.
✨Collaborate Like a Pro
This position involves working closely with the Sales team, so highlight any experience you have in cross-department collaboration. Share specific instances where your teamwork led to successful outcomes, especially in demand generation.
✨Ask Insightful Questions
Prepare thoughtful questions about IRIS Education's goals and challenges in the UK State education market. This shows you're genuinely interested in the role and helps you gauge if the company is the right fit for you.
