At a Glance
- Tasks: Lead innovative strategies for a global skincare brand's AI search visibility and performance.
- Company: Join Iris, a dynamic global agency that thrives on creativity and collaboration.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Be part of a forward-thinking team committed to equal opportunities and personal development.
- Why this job: Shape the future of search marketing with cutting-edge AI strategies and impactful campaigns.
- Qualifications: Experience in SEO, strategic leadership, and client relationship management.
The predicted salary is between 55000 - 65000 € per year.
About Us
Iris is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.
Overview
We are looking for an innovative and strategically minded Account Director to support in leading the global GEO strategy for a tier-1 global skincare giant. Enhancing the brand's visibility across key LLMs and Google search (including ChatGPT, Perplexity, AIO, AI Mode, and Gemini). Operating across a complex global landscape, you will spearhead a workstream focused on Generative Engine Optimisation (GEO) and holistic search visibility, both on-site and off-site, across 10 strategic global lead markets, ensuring clients' brands are consistently cited and mentioned in AI-powered search results for strategically important keywords and prompts. As AI transforms user behaviour, you will lead the pivot toward a modernised KPI framework that values offsite visibility and zero-click search dominance just as much as onsite engaged sessions. You will lead the strategic direction and long-term growth of this pivotal account by guiding senior client relationships, shaping multi-channel performance strategy, and empowering a global team to deliver outstanding results.
Responsibilities
- Strategic Leadership (The Shift to GEO)
- Pioneer the AI Search Strategy: Shape the account's long-term strategic direction by defining top-line objectives that bridge traditional informational SEO and cutting-edge GEO.
- Evolve KPI Frameworks: Guide the client through the transition from purely on-site metrics (engaged sessions) to broader off-site visibility metrics, ensuring strategy aligns with the reality of rising zero-click, LLM-driven searches.
- Performance Oversight: Monitor the team’s execution of content and technical strategies across projects. Step in at the right moments to ensure we are targeting the right user intents and maximising brand presence across both traditional SERPs and AI search engines.
- Senior Client Partnership & Advocacy
- Strategic Advisorship: Build trusted relationships with senior global and regional client stakeholders. Act as an authoritative voice who can challenge legacy thinking, handle disagreements constructively, and guide the client confidently into the new era of search.
- Proactive Problem Solving: Identify risks, performance shifts, or local market concerns early. Resolve them with clear thinking, diplomacy, and solutions-focused leadership.
- Global Account Scaling & Opportunity Development
- Testing & Scaling Growth: Define and test new GEO and mid/lower-funnel visibility tactics in the 10 lead markets. Identify successful initiatives and architect the framework to scale these learnings across the client’s broader global footprint.
- Expand Strategic Support: Proactively spot opportunities to grow the account through expanded channels, AI-focused content initiatives, or broader strategic consultancy.
- Commercial & Financial Management
- Profitability & Operations: Support in managing SOW creation, accurate billing, global retainer utilisation, and rigorous scope management to ensure profitability and operational efficiency across multiple regions.
- Team Leadership & Capability Building
- Develop High-Performing Teams: Lead, allocate, and inspire a team of search specialists. Ensure high-quality delivery while fostering a motivated, collaborative environment.
- Upskill on AI Trends: Support career growth by guiding your team through the evolving search landscape, ensuring they are well-versed in GEO, LLM behaviour, and modern content strategies.
- Operational Leadership & Delivery
- Global Project Management: Oversee project delivery across multiple international markets. Ensure timelines, local market priorities, and key milestones are managed effectively while maintaining visibility with agency and client leadership.
- Market & Industry Perspective
- Subject Matter Expertise: Bring big-picture thinking around AI digital trends (e.g., SGE, ChatGPT search, Perplexity), beauty/skincare consumer challenges, and the evolution of performance marketing to continuously strengthen the client partnership.
Equal Opportunities
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
SEO/GEO Account Director 6M FTC in London employer: Iris
Iris is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging innovation and collaboration among its employees. With a strong focus on professional development, team members are empowered to grow their skills in cutting-edge areas like Generative Engine Optimisation and AI-driven strategies, all while working with prestigious global brands. Located in a vibrant city, Iris offers a stimulating environment where creativity thrives, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land SEO/GEO Account Director 6M FTC in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in SEO and GEO strategies. When you get the chance to chat with potential employers, share your successes and how you can bring value to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand and how they operate in the market. This will help you tailor your responses and show that you’re genuinely interested in the role and the company.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make it happen together!
We think you need these skills to ace SEO/GEO Account Director 6M FTC in London
Some tips for your application 🫡
Show Your Passion for SEO/GEO:When writing your application, let your enthusiasm for SEO and GEO shine through! We want to see how you can bring innovative ideas to the table, especially in the context of AI-driven search strategies.
Tailor Your Experience:Make sure to highlight your relevant experience that aligns with the job description. We’re looking for someone who can lead strategic initiatives, so share specific examples of how you've done this in the past!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and skills. Avoid fluff and focus on what makes you a great fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Iris
✨Know Your SEO and GEO Inside Out
Make sure you brush up on the latest trends in SEO and Generative Engine Optimisation (GEO). Be prepared to discuss how these strategies can enhance brand visibility, especially in the context of AI-driven searches. Familiarise yourself with key terms like zero-click searches and LLMs, as they’ll likely come up during your chat.
✨Showcase Your Strategic Thinking
During the interview, demonstrate your ability to think strategically about account management. Prepare examples of how you've successfully led teams or projects in the past, particularly in evolving KPI frameworks or adapting to new digital trends. This will show that you can guide clients confidently into the future of search.
✨Build Rapport with Interviewers
Remember, this role involves building trusted relationships with senior stakeholders. Use the interview to showcase your interpersonal skills. Ask insightful questions about their current challenges and express your enthusiasm for collaborating with them to solve problems. This will help you stand out as a proactive problem solver.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and leadership style. Think of specific situations where you identified risks or performance shifts and how you addressed them. Being able to articulate your thought process will demonstrate your capability to manage complex accounts effectively.
