Paid Media Specialist in London

We’re on the hunt for an enthusiastic and driven Paid Media Specialist to join our Performance Marketing team. This role is ideal for someone who loves getting into the nitty-gritty of campaign setup, optimisation and performance analysis, but who can also see the bigger picture, collaborating closely with Client Leads and Paid Media Channel Leads to execute a best-in-class paid media strategy.

You will primarily work across a major global skincare client, managing multiple accounts across Europe and North America in different markets and languages. The focus will be on upper-funnel brand visibility, delivering high-quality visits and improving budget efficiency by increasing qualitative conversion value per cost. This role will have real impact, helping shape and activate paid media campaigns that increase visibility with key skincare audiences, drive engaged traffic, and strengthen the client’s authority in the skincare space.

You will be key in raising awareness, nurturing users into deeper onsite journeys, and contributing to long-term brand growth.

What you’ll be doing:

• Own the day-to-day delivery of Search campaigns across multiple European and North American markets, with a focus on Google Ads - covering build, optimisation, analysis and scaling to drive high-quality visits and improve qualitative conversion value per cost.
• Translate strategy into high-impact execution, partnering closely with the Client Leads and Paid Media Strategy Leads to ensure Search activity aligns with wider brand and content objectives, and feeding performance insights back into strategic planning.
• Manage the end-to-end Search campaign lifecycle, including campaign builds, keyword and audience setup, QA, tracking implementation, ongoing optimisation, budget pacing management, reporting, and post-campaign reviews.
• Brief and manage workflows, ensuring efficient support across Search builds, optimisation processes, reporting outputs, and localisation for different markets and languages.
• Analyse performance signals across Google Ads, Google Analytics, Looker Studio and internal datasets, turning insights into actionable recommendations that improve efficiency, engagement and on-site quality.
• Prioritise and manage multiple markets, campaigns and deadlines simultaneously, maintaining strong communication with internal teams and client-side stakeholders.
• Provide input into audience, keyword and content opportunities, ensuring Search campaigns effectively support upper-funnel skincare advice visibility and drive deeper engagement on the site.
• Stay up to date with Search platform updates, tools and best practices, proactively sharing learnings and opportunities with the wider team to elevate overall Search performance.

What we’re looking for:

• 1–2 years’ experience supporting or managing paid media campaigns, ideally for consumer brands and/or within an agency environment.
• Hands-on experience with Google Ads, with a good understanding of conversion funnels, optimisation tactics, keyword strategy and core performance KPIs.
• Proficient in Excel and comfortable using reporting and analysis tools such as Looker Studio and Google Analytics.
• Strong analytical skills, with the ability to interpret campaign data and contribute meaningful insights and recommendations.
• A collaborative and proactive mindset, with a willingness to take ownership of tasks, solve problems and support smooth day-to-day delivery.
• Clear communication skills, with confidence in sharing updates, insights and rationale with teammates and internal stakeholders.

Nice to have:

• Experience managing multi-market or multi-language Search campaigns, especially across Europe or North America.
• Familiarity with upper-funnel Search strategies and driving visibility through informational or content-led keyword targeting.
• Exposure to A/B testing or automation tools (e.g., ad copy tests, bid strategies, scripts, bulk workflows) to enhance optimisation and efficiency.

Why this role?

• Join a driven and collaborative team known for its deep expertise across the digital landscape - from Search and SEO to analytics, content and conversion optimisation - giving you the chance to learn from experts across the full ecosystem.
• Work with a major global skincare brand that is reshaping how consumers seek advice and information online.
• You’ll help drive visibility across multiple markets and languages, supporting a client with big ambitions and plenty of room to test, learn and innovate.
• Grow your Search craft while stepping into more strategic thinking, taking increasing ownership of insight generation, testing roadmaps and recommendations that shape how campaigns evolve.
• Opportunity to mentor and take on more responsibility over time, supporting junior colleagues and gradually expanding your ownership across markets and workflow.