At a Glance
- Tasks: Execute marketing campaigns for a leading school management system using HubSpot and social media.
- Company: Join IRIS Education, part of a top UK software group serving over 12,000 schools globally.
- Benefits: Gain valuable experience in a collaborative environment with a focus on professional growth.
- Other info: Opportunity to work in a dynamic team and manage multiple projects.
- Why this job: Be the driving force behind impactful marketing campaigns in the education sector.
- Qualifications: Hands-on HubSpot experience and strong copywriting skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
14 month Fixed term contract
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail.
The role
We are looking for a Demand Generation Specialist to join our iSAMS marketing team on a fixed-term contract basis, covering a period of maternity leave from June 2026 for a minimum of 14 months. As Demand Generation Specialist for iSAMS, you will own the day-to-day execution of marketing campaigns for one of the leading school management systems for independent and international schools worldwide. From HubSpot campaign setup, landing page and email execution to social media management and client communications, you will be the operational engine behind iSAMS marketing activity. This is a hands-on role for someone who takes pride in reliable, high-quality attention to detail execution and is comfortable owning multiple workstreams in a systems-led environment.
Key responsibilities
- Own HubSpot campaign setup, email execution, QA, and send for iSAMS campaigns
- Build and manage HubSpot landing pages and maintain HubSpot workflows and list segmentation
- Manage iSAMS social media channels, including content planning, posting, and community management
- Produce and distribute client product update communications via email and iCommunity
- Support webinar delivery, including email sequences, social promotion, and recording distribution
- Plan and execute the iSAMS customer newsletter and post-event follow-up campaigns
- Maintain and update iSAMS WordPress website content
- Monitor campaign performance and produce regular HubSpot reports
About you
You are a detail-oriented, self-directed marketer who takes ownership of execution and delivers consistently without close supervision. You'll bring:
- Hands-on HubSpot experience at execution level, including campaign setup, landing pages, emails, workflows, social media and reporting
- Strong experience with AI tools (HubSpot Breeze and Claude) to accelerate campaign execution across all activities (email, workflows, social media)
- Strong copywriting and editing skills, with an eye for accuracy and tone
- Experience managing social media content and community engagement
- Experience with updating and managing WordPress CMS
- Organised and comfortable managing multiple workstreams simultaneously
- At ease working in a systems-heavy environment alongside specialist colleagues
Bonus if you have:
- Experience in the education sector or edtech
- Familiarity with webinar delivery and event follow-up campaigns
- Experience managing customer or client communications programmes
Why join us?
- Own end-to-end campaign execution for a globally recognised school management platform
- Join a team that is investing in its people, its processes, and its ambition
- Work in a collaborative environment where attention to detail and reliable delivery are genuinely valued
Apply now
If you are a hands-on marketing specialist looking for a substantial fixed-term opportunity in education technology, we'd love to hear from you.
Marketing Campaign Specialist in London employer: Iris
IRIS Education is an exceptional employer, offering a collaborative work culture that values attention to detail and reliable delivery. As part of one of the UK's largest privately held software companies, employees benefit from opportunities for professional growth within a dynamic team dedicated to innovation in education technology. With a focus on investing in its people and processes, IRIS Education provides a meaningful and rewarding environment for those looking to make an impact in the education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the education tech space, especially those connected to IRIS Education. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, especially any HubSpot work. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for the interview by researching IRIS Education and their products. Knowing their mission and how you can contribute will impress them and show you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our team!
We think you need these skills to ace Marketing Campaign Specialist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Demand Generation Specialist role. Highlight your hands-on HubSpot experience and any relevant marketing campaigns you've executed. We want to see how your skills align with what we're looking for!
Show Off Your Detail Orientation:Since this role requires a keen eye for detail, don’t shy away from showcasing your meticulous nature. Use specific examples in your application that demonstrate your ability to manage multiple workstreams and deliver high-quality results consistently.
Highlight Your Copywriting Skills:Strong copywriting is key for this position, so make sure to include samples or mention projects where you’ve crafted compelling content. We love seeing how you can engage audiences through your writing, especially in a marketing context!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Iris
✨Know Your HubSpot Inside Out
Make sure you brush up on your HubSpot skills before the interview. Be ready to discuss specific campaigns you've executed, how you set up landing pages, and any workflows you've managed. This will show that you're not just familiar with the platform but can hit the ground running.
✨Show Off Your Copywriting Skills
Prepare a few examples of your best copywriting work. Whether it's emails, social media posts, or newsletters, having tangible examples will demonstrate your attention to detail and ability to engage an audience. Don't forget to highlight how you adapt your tone for different audiences!
✨Be Ready to Discuss Campaign Performance
Familiarise yourself with how to measure campaign success. Be prepared to talk about metrics you've tracked in previous roles and how you've used data to optimise future campaigns. This shows that you understand the importance of performance analysis in marketing.
✨Demonstrate Your Organisational Skills
Since this role involves managing multiple workstreams, come prepared with examples of how you've successfully juggled various projects in the past. Discuss your methods for staying organised and ensuring nothing falls through the cracks, as this will be crucial for the role.
